As a business leader, value creation is at the heart of everything you do.

And, if you are like most business leaders that I talk to on a regular basis, you don’t have a lot of conversations that delve too deeply into what the meaning of value is or what that value really means to an organization.

Why is that?

Because the conversation about value is hard.

Why is it so hard?

There are two reasons really…

1. Counting is easy:

We all love a checklist! I know I do.

And, we all love instructions that lay out how many of something we should do or how much of something we should do…or anything along those lines.


Because counting is easy.

If you have a job that you get paid by the hour, counting to 8 is easy. It doesn’t matter whether or not you have made an impact, at the end of 8 hours, you are done.

Or, if you need to push out 10 tweets, a blog, and an article. You can count and know exactly when you are done.

These are all task-based goals and you know where they begin and end.

2. Measuring is hard:

In business, the opposite of counting is measuring…and measuring is hard.

Why is measuring so difficult?

Partly because there isn’t always a guide to show you the way.

One of the big challenges in creating value is that you are often building a road where there wasn’t one before. Or, you are making leaps of judgment that aren’t necessarily easy to reach.

So, measuring is difficult.


Well, measuring means you have to commit to an outcome, not just a set of activities. It isn’t enough to just do the 10 tweets, the blog, and the article. They need to have an impact.

It won’t be enough to just show up and push paper for 8 hours, you need to leave a mark on your business.

And, when you put it into that context…it isn’t just the mark you need to make, it is what does that even mean? And, how do you even judge the success or failure of that?

So measuring is hard because most of the time there isn’t a guide book or a marker that tells you, you have hit the value jackpot.

Which makes it all the more important to push ahead and try to create value.

And, when you are having that difficult value conversation…remember that measuring is hard.