Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local SEO will help your targeted audience understand and recognize your brand.
Is your brand image consistent? This is a question that many small and medium-sized companies seem to ignore. Inconsistency in the brand image department is one of the main reasons why they fail to connect with their prospects and achieve high rankings in the search engines. Brand recognition and brand consistency can help you gain a sharp edge over your competitors in your area.
Connecting with Prospects and the Search Engines
Local search engine optimization can help your site get onto the first page of Google and other popular search engines like Bing and Yahoo, but it’s your responsibility to make sure that your brand name and brand image remain consistent across the internet. Recent studies and statistics show that search engines reward websites that follow such best practices.
Let’s say that a consumer in your area is searching for a product or service you are offering. There’s a strong possibility they may begin their search with Facebook. If you are marketing your business on Facebook, you will be in perfect position to grab his/her attention. When you combine your social media advertising efforts with paid advertising, the prospect will see the consistency with your brand. This helps the prospect feel comfortable to do business with you, as that consistency builds credibility and trust.
Brand recognition can help your company keep more customers, thus increasing the lifetime value of your customer base. When customers are fond of your product or service, they are more inclined to follow your company on social media platforms, interact, and share your messaging with others.
Name Consistency – Local Search Engine Optimization
Is your NAP consistent throughout the web? What is NAP? This is your company’s name, address, and telephone number. The NAP of your company should remain the same throughout the internet. Name consistency will help your website gain more favor from the search engines, which in turn can provide better organic exposure. For example, it can help your site rank well in the Google Maps section, which makes it easy for prospects to find and interact with your business.
If your company’s NAP is inconsistent, you risk confusing sales prospects and loyal customers. When this happens, your performance may decline, as consumers are busy, impatient, and expect a seamless experience; when they don’t receive it, they go elsewhere, quickly. Without this, you will find it extremely difficult to gain trust from the search engines and your targeted audience.
Local search engine optimization can help your company obtain more visibility on the internet, but it isn’t always an easy task, especially when you are trying to run a business.