Are you a small business owner who wears many hats? Are you heavily involved in some, if not all, of these areas: operations, business development, sales, marketing, and more for your company? Many small business owners are managing the day-to-day business successfully, but are struggling to grow their business or make it more profitable. That’s understandable, as there are generally less staff on hand to do the work.
Unfortunately, what often happens is that some things don’t get done, or are handled haphazardly rather than in a systematic and structured manner. One of typical areas of neglect is marketing. There have been many changes in the marketing world over the past few years, from business blogging and online content creation to Facebook, Pinterest, Twitter, and the many new social media networks that keep popping up. Knowing what marketing tactics to use and which social media networks to join can be overwhelming.
Often, small business owners either stick with the same-old strategies and hope for better results or they try the latest shiny new thing, only to see their money and efforts wasted because it wasn’t implemented properly, or perhaps wasn’t even the right tactic for their business.
If you can relate to what I’m talking about, perhaps it’s time to consider engaging the help of a professional marketing firm. Many marketing firms, such as PROSAR, partner with you to create marketing that strengthens your brand and increases sales. A team effort with strategic guidance and implementation expertise will help you to achieve your goals faster.
It’s Not All or Nothing
There can be different degrees of involvement from the marketing professionals you work with. At a minimum, the good firms will research and gather information from you in order to draft an actual marketing strategy. This document provides you and your company with a roadmap, guiding your marketing efforts over the next year.
From there, the implementation of the marketing strategy is done by your team or the marketing professionals, but usually it’s a mix of both. For example, the PROSAR Inbound Marketing Contender Package includes writing 8 blog posts each month, posting on your social media sites, and creating 2 offers and landing pages per month. In this scenario, your company might only need to write 4 blog posts a month. You can find the balance that works best for your team to maintain consistent and ongoing effective promotion.
Benefits of NOT Doing It Yourself
There are a number of valid reasons to partnering with a marketing firm.
1. Expert advice
When you hire an experienced marketing firm you are getting advice from pros. If you’ve chosen a good company, you’re getting professionals who have been in the business for a while and understand the intricacies of marketing and how to use it for your gain. Marketers worth their salt follow the latest trends and changes so they are able to guide you in the right direction and help make strategic decisions based on sound reasoning (not just because it’s the new shiny thing).
2. Free up your time
How much value do you place on your time and where is your time best spent? Is it really worth trying to figure out how to launch a Facebook ad campaign, or write a positioning and persuasive email, or determine which online communities you should engage with…? A professional is likely to do it in less time and deliver far greater results. When you hire a team of marketers you’re freeing up time for you to do what you do best in your company.
3. Work actually gets done
I’m sure you’ve experienced a time when you had a specific marketing initiative you wanted to work on but day-to-day stuff got in the way. When this happens repeatedly the marketing just never ends up happening. By hiring a marketing firm, you’re guaranteed to have the work completed on time.
4. Faster Completion
With a team of specialists, not only does the work get done, but it gets done faster. They know what needs to be done, how to do it, and they have the people to get it done quickly. Faster implementation means faster results!
5. Strategic Plan
With a well-thoughtout plan, everything your company does contributes to achieving your vision. Your brand can be supported at every step and other goals can be included as well (e.g. hiring, PR, community involvement, etc).
Don’t get stuck in a rut where you keep doing the same things and expect better results. Focus on your core competencies and let the professionals take care of what they do best. It’s a win for everyone!
ps. If this article really hit the nail on the head for you, we’d love to chat! Contact us today to discuss how we can partner to grow your business.