If you’re managing communications for your small business or nonprofit, you have a big job, and very little time to get it done. These three resources have helped me in real time —with actual tips that I could implement. I hope they help you as well.

  1. Kivi’s Nonprofit Communications Blog at Nonprofit Marketing Guide.com consistently has current, relevant info for nonprofit leaders and communicators. Sign up for regular updates to get her Mixed Links post on Fridays. It’s a well-curated list filled with good-to-know stuff.
  2. I also like 12 Things You Didn’t Know Facebook Could Do, by Paul Boutin. Although Facebook changes so frequently tips become dated quickly, this quick post covers the basics (tagging people in updates and comments) along with some of the tricks you might not be using on your page – but probably should be (like posting a playable mp3 into a status update and creating a poll).
  3. In Contagious Content – Strategic Posting for Better Visibility on the Web, Denise Wakeman summarizes her take on Dan Zarrella’s book Zarrella’s Hierarchy of Contagiousness: The science, design and engineering of contagious ideas. She puts everything into a quick-to-read chart. What’s the contra-competitive timing for posting on Twitter? Friday and weekends is when you’ll get the most attention. As for blogs, publish them between 9:00-10:00 ET for more comments.