Psychology of outreach

Outreach is difficult, taking a lot of time and effort to share your content no matter how great it is. Even if you’ve written the world’s greatest article or created a beautiful infographic, the only way you can let people know is by building an audience.

There is only one way to do that and that is through building relationships with people across the web. But how can you do that?

Understand The Psychology Of Outreach

Marketing basically boils down to understanding the psychology of your potential outreach partners. There are six key principles to understand.


If you want to draw someone in, offer him or her something of value for free. That way they will be open to returning the favour later.


Ask for a small commitment and you are more likely to get more from the other person later.


If you can prove you have authority, people will more likely follow what you have to say. You can do this by linking to a piece of high-value content.

Social Proof

Another way to gain acceptance is by demonstrating that other people of worth have worked with you to share your content. However, don’t be too obnoxious about this. Play it as a positive, not a must-do.


If you can convince your audience that working with you is a rare and precious gift, they will be more likely to do it. However, it’s a tactic used often and can just make you look arrogant. Be wary of this, but also remember that if it’s true, then working with you is a valuable commodity for others.


Getting along with people is important in the world of business. Highlight your similarities, downplay your differences and don’t be overly formal in your approach. No one wants to work with a company; they want to work with a person.