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Strategy

Every business needs a sound strategy in order to be successful. Check out these articles to help define or reshape your business strategies.

Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season

There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want…

Laura Krajewski
December 3, 2021
Strategy

90% of Success Is Just Showing Up: 3 Recent Examples

Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately,…

Arik Hanson
December 3, 2021
Strategy

When Do You Need to Start Treating Your Side Gig Like a Real Business?

Even before the ongoing COVID-19 pandemic, many people used their free time to engage in their passions. Whether knitting scarves…

Devin Partida
December 2, 2021
Strategy

What Is Brand Salience? (And How It Helps Your Business Grow)

When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their…

Alejandra Zilak
December 2, 2021
Strategy

How Many Accounts Can One Agency Account Manager Handle?

An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at…

Karl Sakas
December 2, 2021
Strategy

The Advantages and Disadvantages of Time Blocking

For most of us, we’re at least familiar with the concept of time blocking. After all, the practice of time…

John Rampton
December 2, 2021
Strategy

7 Bottom Line Optimization Tips for Future-Looking Businesses

If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple…

Peter Daisyme
December 1, 2021
Strategy

5 Useful Sources For Capturing Voice of the Customer (VoC) Data

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands…

Pete Winter
November 30, 2021
Strategy

The Power of a Multi-Channel Strategy

With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native,…

Erin Hynes
November 30, 2021
Strategy

Adopt an Abundance Mindset: Embrace the Old with the New

We’ve accepted self-checkouts at grocery stores as a natural part of our lives. Even long before that, we’ve been able…

Daniel Burrus
November 30, 2021
Strategy

A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of…

Tom Whatley
November 30, 2021
Strategy

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