The definition of mass collaboration is changing. While it used to be considered the process of outsourcing work to other businesses, mass collaboration has evolved into the outsourcing of work to individual people. Mass collaboration, also known as crowdsourcing, enables businesses to complete large projects by outsourcing small pieces of work to large collective groups of individual workers. Instead of paying one company a large sum of money to complete one specific project, companies can now crowdsource work to individuals for a fraction of the price.

Let’s take a look at mass collaboration and what your business should know about it moving forward.

How Mass Collaboration Works

The Internet has enabled people all over the world to communicate, work together, and share ideas. The barriers that once existed are no longer there. You can see mass collaboration by looking at social networking sites like Facebook, Twitter, Pinterest, and LinkedIn. These sites allow people to freely exchange ideas, communicate, and outsource work to one another on a large scale.

Businesses are starting to catch on the same idea by tapping into groups of people to complete larger projects. By assigning each individual one small portion of a project at the same time, individual workload is reduced along with the overall project completion time. This is usually done at a fraction of the cost instead of traditionally outsourcing the work to another company.

Appterra reports that “the world is evolving to a global, seamless network of interconnected trading partners.” Businesses are no longer confined to assigning work within the walls of the organization, but can tap into a global community to improve a process or solve a problem.

What it Means for Your Business

Mass collaboration allows you to turn to individuals to solve problems, innovate, and improve processes, rather than outsourcing work to one single individual or company, or relying on internal employees to get the job done for you. If you don’t want to create a platform that enables crowdsourcing, there are plenty of services out there that can handle the dirty work for you. They provide the system that crowdworkers use to work on, find the talent, and even handle payment.

As a business, all you need is a defined task and a way to verify results to start using a crowdsourcing service. There are plenty of people willing to start work today — one of the main benefits of mass collaboration.

The Challenges of Mass Collaboration

One of the main challenges of mass collaboration is data management and integration. Since you’ll have so many individuals working on one specific problem or task, you have to find a way to combine the data and verify that the results are accurate. One way to avoid problems with data management is to hire a reputable data integration service provider.

When picking a data management service to help with mass collaboration, it’s important to discuss your business’s goals and perceived end result. Many services can be specifically tailored to what you’re trying to accomplish, even when using a crowdsourcing platform.

Mass collaboration enables businesses to tap into a global market ready to complete work on demand. The result is faster project completion times, lower cost, innovation, and problem solving. Is your business ready, or will you be left behind?