About 12 months ago, people thought I was crazy for launching the Drew McLellan app for both the iPhone and the Droid but I was just jumping on a trend’s tsunami of a wave — all to get my ideas and recommendations out to you.
If you prefer to access information with your smart phone, I want to be there too. It’s that simple. Is your company thinking along the same lines?
The trend’s wave, if anything, is getting larger. The usage numbers are staggering and I think we’re at the tip of the iceberg here. Watch this short video and imagine the numbers in 2 or 5 years. (e-mail subscribers, click here to view the video)
If you haven’t asked yourself and your team these questions — you’d better get to it:
- How are we going to reach our customers, prospects and/or employees via mobile?
- How quickly can we get started?
- Are our competitors already using mobile? How far behind are we?
- If we’d be first — how far ahead would we be?
Experts predict that by 2020, most of us will be using our mobile device as our primary tool for accessing the web.
Will you be on board with mobile by then?
I agree Mobile Marketing is hot and getting hotter every day. I believe the best way for business to use mobile marketing is to have a short code set up so they can send out SMS Text Messages to their customers and prospects with specials and information they are looking for. The messages should be infrequent like weekly unless you are sending out daily lunch specials just before the subscribers are deciding where to go for lunch.