You can’t force people to be happy—least of all your employees. What you can do, however, is create a workplace culture that promotes positivity.

This is a worthwhile undertaking, and for a few different reasons. The first is that a positive workplace tends to breed positive people—and when your employees have positive energy, they tend to be more productive, more energetic, and more engaged.

That positivity spreads to customers, too. Have you ever done business with a company where the employees were exceedingly cheerful and kind? It probably made an impact on you. It probably made you glad to be doing business with them.

Instilling positivity in your company culture is a noble quest, then—but how can it be accomplished?

Let me offer some suggestions.

Bringing Positivity to Your Workplace Culture

Make a choice about the kind of business you want to have. Ask yourself this: When an employee leaves your company, how will he or she remember it? As a happy place, or as an oppressive one? Consider what kind of legacy you want to leave with your employees, and make that your guiding concept.

Hire positive people. Bringing positive people onto your team is paramount. Do you have a new applicant who is constantly complaining about his or her current boss? That kind of attitude isn’t going to change when they join your team. Hire smartly, and be tuned in for positive outlooks.

Encourage feedback—and listen to it. Welcome your employees to come to you with suggestions for improvement—and be grateful for whatever feedback you receive. You don’t have to implement every suggestion made, but do really listen to it, and respect it.

Give recognition where recognition is due. Don’t hesitate to provide public praise or rewards for team members who do exemplary work. Show your appreciation for the people who work for you.

Provide a sense of purpose. The enemy of positivity isn’t necessarily negativity, but rather aimlessness. You can combat this by making sure all your employees know what your vision is, and how they play a part in achieving that.