Most businesses owners share a common goal – to get more customers and make more money. Yet, some businesses find that they’re getting left in the dust while their competitors are scoring all the profit. Why is that?

It could be due to your marketing plan, or a lack thereof. If you’re not actively marketing your business and trying to get your name out there, it’s easy for prospective customers to forget about you, or never even know about you at all.

Here are four ways you can increase profit this year (and next!).

Get a mobile site. Wondering if it’s possible you could lose business due to your site not being mobile friendly? It’s absolutely possible. People are using their mobile devices for everything now, including searching for products, looking for company locations, and comparison shopping. A company whose site is hard to navigate and confusing is simply not worth their time.

Invest in a professional website.
As the face of your business, your website is telling prospective customers a lot about you. And for those who make immediate decisions based on first impressions, a poorly developed site could cause your company to lose credibility. Is that a chance you’re willing to take?

Get started with social media.
You might think there’s no reason for you to have a Twitter or Facebook page for your business, but there is. Having established and actively managed social media accounts helps you establish credibility, increases your online exposure, and gives you a chance to interact with your target audience on a personal level.

Try a new form of marketing. Never sent out email newsletters to your customers? Give it a shot and see if it works for you. Been a while since you’ve sent out personal mailers to customers? Try it and see what happens. Start a blog and then tweet and Facebook out links to your posts. Or come up with an exciting contest and incorporate the use of QR codes with it. As you can see, there are many options for marketing your business, so try them all and see what works best for you.

Tell us: What is your best tip for increasing profit?