Designers are designers for a reason. And most talented web designers became designers because they like good designs.

But when it comes to web design, there is a major disconnect at times between what makes a good design.

What wins awards might not produce results. And what works from a look and feel standpoint, might not work when it gets down to actual performance.

Designers already hate this post.

It’s the age old battle between marketers and designers about how the website should look. And it’s a battle that’s still raging in companies near and far.

And so today, I make one recommendation, design for usability and make everyone happy. Marketers will be happy because you’re designing a site with performance in mind. Designers will be happy because they can simplify, use colors to highlight and guide a user, and get real feedback on what works and what doesn’t.

But I can’t take full credit for this idea. It’s the driving philosophy behind the book, Don’t Make Me Think by Steve Krug.

So how do you do it? First, get the book. Then start thinking about what makes a good design good.

What impression are you giving new visitors? How easy is it for them to find what they’re looking for? And how can your design help them?