YouTube is the largest video-sharing site on the planet, but it’s often overlooked as a platform on which to build your personal brand. Job seekers carefully craft their Facebook, Twitter, and LinkedIn pages to portray their professional selves, but often they overlook the power of the video.

If employers want to really get a sense of who you are, video is simply more effective at communicating this than words on a page. YouTube can be an excellent resource to point recruiters to you, so they can get to know you during the job search. Check out these tips for successfully branding yours.

Decide how to brand yourself. If you’ve already been branding yourself as an expert or professional in a particular field, continue with that theme on your YouTube page. Click on your username in the top right corner, and select “Settings.” From here, you can link your account to your Twitter and Facebook (ideal for video sharing), customize your URL, and manage your videos. Use this page to adjust your settings and learn the ropes when it comes to privacy, playback, and monetization.

Customize it. Click your username and select “My Channel” from the drop-down list. Select “Channel Settings,” where you can customize your bio and layout. Include a professional avatar and customize your page to make it consistent with your other social networking sites by uploading your own background image. Under the “Info and Settings” tab, give your channel a title, add a description, and include tags with keywords so others can find you, such as “marketing,” “finance,” or any other words to suit your personal brand.

Create quality videos. The most difficult part of creating a YouTube page may be coming up with the content, but chances are you already have a breadth of knowledge you could turn into an interesting and helpful YouTube video. Consider taping an introduction, offering advice in your field, or interviewing a fellow professional. Autoshare your videos on Twitter and Facebook, and link to them on your blog or website. Spend time promoting your videos, but also peruse YouTube for accounts similar to yours, and add relevant videos to your “likes” or “favorites.”

YouTube can be an excellent resource for beefing up your professional online brand, and can allow employers to catch a glimpse of the person behind the website, Facebook, or Twitter. For more information on creating your personal YouTube brand, check out YouTube’s tips here.

How have you worked with YouTube to enhance your personal brand? Share your tips below.


Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.