Digital attribution is a process of assigning a hard number return on investment (ROI) to digital marketing initiatives. And there is not just one way to do it. In fact, when investing in any digital media campaigns, you should be able to measure performance. If you’re not tracking all of your initiatives, how will you know if they’re working? That’s where matching processes come into play. Creating a customized solution becomes very important when your sources for data are disjointed (ie: not all in the same place). Tracking every portion of what goes into a lead or sale can give you a strategic roadmap which can be applied across the board. Learn more about digital attribution in this video, featuring Account Analyst Jennifer Russell from Levelwing: