Sun rises over mountains

Google has a set of rules they follow – a grouping of philosophies, if you will, to ensure that everything they do meets the standard that they expect. They can be applied across the board however, no matter what you do for a living.

Focus on the user and all else will follow.

Make sure that the end customer is the person you are working for. Whether you’re offering a smile in a shop as a greeter or writing a novel, think about your audience first and foremost.

It’s best to do one thing really, really well.

Don’t try and be all things to all people. If you wear too many metaphorical hats, you may find that your standards start to slip. There’s a reason that the phrase goes ‘jack of all trades, master of none’. Find your trade and become a master.

Fast is better than slow.

People want everything yesterday these days. Meet their expectations.

Democracy on the web works.

Google use hundreds and hundreds of signals to work out the SEO ranking of every website, not just one or two. This one means that you need to take into account all factors when making a final decision. Things aren’t just black and white.

You don’t need to be at your desk to need an answer.

Always be available and open to new ideas wherever you are.

You can make money without doing evil.

Unless you are Rupert Murdoch.

Ruper Murdoch looks like Davros

There’s always more information out there.

Keep looking and searching to find the best possible solution to any problem. A quick fix is a bodged job.

The need for information crosses all borders.

Make sure that any communication with your customers is clear, assessable and honest.

You can be serious without a suit.

Yeah. Suits are rubbish. Find a job where you can work in your pyjamas.

Great just isn’t good enough.

Don’t just be great at your job, be brilliant. Go further to make sure that you are providing to the best of your ability.

Read more: How the Web Works (for Business Owners and CEOs)