Getting Noticed on Social Media

I’ve read a lot of articles about getting noticed online. I spent the last 10 years looking at this concept. Social media consumed my time. I witnessed many ways to get noticed.

  • Some good ways that saw results,
  • some bad ways that did not see results,
  • some bad ways that saw results,
  • some good ways that saw no results
  • I went hard some of the time (Active every day)
  • I dropped off some of the time (Stopped for a month)

I looked at getting noticed like a time clock. I would punch my time and work hard some days. On other days I only worked for an hour and wanted to see if I could see results from a little investment.

Today, I am much more focused. I do the following steps:

  • Start with an idea
  • Develop that idea into a concept (What is the value? Who is my audience)
  • From here, I develop the content. (sharing a picture with significance, repurposing a recent article, writing based on prior experience)
  • Finally, I review my content and I decide which channels to distribute it on Facebook, Linkedin, Twitter, Email

To measure, I look at who is reading and what type of status they have. I like to connect with great people. This is the real reason for me to go through this process.

People are my best public relations. When people comment or share my articles, they validate that the information I am sharing is relevant and serves a purpose. (If no one comments or few do, then the information is just like all the other information out there.)

From what I’ve seen, getting noticed takes some effort. Many folks are hesitant to put in this kind of work because it can be demanding. For me, the reward is that the people I connect with stay updated on my life and what matters to me. Not many individuals truly support their work. I can assure you that people are paying attention, even if they don’t always speak up. You realize you’ve reached this point when people recognize you in person and mention they’ve read your articles and appreciate what you share. The key is to keep that momentum alive.

For me, it’s worth it.
For you, it may not be.