Fellow Marketers: Stop Asking for Marriage, Start Asking for Second Dates

It’s pretty easy to get carried away when you’re excited about the possibilities of a potential relationship.

You feel the connection. They’re just your type. And they even seem mildly interested in what you have to say.

So then, of course, you pop the question. You ask them to marry you. And then they get weirded out, excuse themselves to the rest room, and flee – never to be seen again.

Why? Because you jumped the gun, of course.

In the context of dating it seems ridiculous. But in the world of marketing, it happens every day.

There’s pressure to deliver results and an urgency to do it quickly. Subscriptions, conversion rates and revenue all need to increase, and we’ve got no time to lose.

So we panic, and as soon as we perceive interest, we jump the gun and it ends up backfiring. We want instant gratification and it scares people away.

It’s rare that someone will make a giant leap with you. It’s more likely they’ll take a baby step.

Your conversion rate will be higher when you ask for a date instead of a marriage.

And you’re more likely to get married to someone you’ve been dating.

The middle ground is where you build the relationship, get to know each other, and see if there’s a fit. Then you can pop the question. And your odds will be a lot better.

[image: bradleygee]