Empower Your Telemarketing Team Using Colors

Your telemarketers are working hard everyday, cold calling strangers who either hang up or intentionally irritate them, creating business to business appointments, developing new lead generation techniques and are generally being stressed all day.

You need your telemarketers to be in their best shape for work everyday. Remember, your telemarketing team is an extremely important part of your business. They are the reason your sales team have leads to follow, appointments to keep and people to meet, so you have to do your best to keep these people motivated, even without your presence. Granted, keeping them constantly motivated is a tad bit difficult, but you can at least help them reduce accumulated stress.

You can do so by using relaxing or soothing colors. Colors have a distinct effect on one’s emotions and attitudes. Color is an important aspect of Feng Shui, and even if you don’t believe in superstitious lore, it wouldn’t hurt to have your office painted in “relaxing” or “lucky” colors to help destress your telemarketing team or boost your sales.

To reduce stress, you’ll want to choose cool colors. For this reason, blue is the optimal choice. Blue hues help reduce tension, which leads to increased concentration and productivity. Light purples, greys and greens are also good choices. Pinks help soothe the energy in a room, so this color will also be beneficial in for your production floor.

Red is the color that stimulates the most emotions. For the Chinese, red is an extremely lucky color, along with yellow and green. These colors make great accents. But be careful not to put too much yellow, as excessive use of bright yellows can cause eye strain. Your appointment setters, telemarketers and sales people already stare too much at their computer screens, they’re already straining their eyes enough.

Upbeat colors like yellow and orange evoke happiness, cheerfulness and help keep your employees remain alert. These would be great colors for your telemarketing floors. The cheerful colors will help the telemarketer who has had a rough day to continue cold calling.

Avoid stark white rooms. Although they appear to convey a sense of serenity and tranquility, a completely white office will make your employees less productive.

The goal of using of specific colors is to create a room that promotes energy, relaxation and productivity. You are free to choose which colors you want, as long as they help empower your employees, particularly your telemarketing and sales teams, to achieve your company’s goals.

This post originally appeared at CallBoxInc