Paper is responsible for 50% of your office waste. Every year, junk mail destroys approximately 100 million trees. Not only does this mean more waste in landfills, but it means more greenhouse gas emissions, water pollution, wasted energy, and the need for more landfills.

While digital technology has reduced the amount of paper, it’s still a big part of our lives. The good news is reducing waste can be a simple task, and data quality can help.

Here are six ways accurate data is crucial for helping this Earth Day, and beyond.

1. Ensure your correct customer contact information is up to date

Bad data in your CRM means you don’t have your customers’ correct information, which can result in wasted mail going to the wrong address, unnecessary gas as you drive to the incorrect location, and more.

Tip: With contact data constantly changing, make sure your data is fresh and up to date so you don’t create more waste.

2. Check that billing or bank statements are sent to the right address

It takes over 100 million gallons of gas to mail payments. Imagine how much more it would cost if you sent bills to the wrong addresses every month. Not only would you not get paid, but you’re wasting tons of energy and paper.

Tip: Mine the web for fresh contact data to keep address information up to date in your CRM.

3. Keep accurate inventory

Excess inventory not only costs your company money, but it impacts the environment. Since this inventory needs to move in and out of a facility, you’re paying for extra labor, gas, and materials for the management of the excess materials. Worst case, you have to throw out excess inventory, for instance, fresh produce or perishable items. This creates more waste, and impacts the environment and your profitability.

Tip: Clean your data monthly to ensure you can pull accurate reports on your inventory. That way you order the right amount every time.

4. Check for duplicate mail

Every U.S. household throws out the equivalent of four trees in paper waste. Don’t contribute to that number by mailing the same material to the same address, multiple times. For instance, it’s very possible that three or four of your leads reside at the same company, at the same office location. If you multiply that by all of the different companies and leads you’re prospecting, that’s a lot of duplicate mail to the same mailboxes.

Tip: Cross check duplicates in your CRM, and go beyond names and email addresses. Check mailing addresses, titles, and other crucial data.

5. Avoid returns due to data errors

We throw away tons of packaging every year. Annually, it totals nearly 39 million tons of paper/paperboard, 13.7 million tons of plastics, and 10.9 million tons of glass. With bad data, you can’t accurately track the status of a delivery, and the result is sending packages or products to the wrong address, or at the wrong time, or to the wrong name. The customer opens the package, only to realize it needs to be repackaged and shipped back. A return requires additional mailing and shipping costs, as well as wasted gas and fuel to send the item back and forth.

Tip: Check your data regularly to ensure accuracy of the shipping location, and cross check it again the customer’s name and information.

6. Manage the necessary storage

Whether it’s excess inventory or unnecessary equipment or resources, by not managing your data effectively, you could be taking up unnecessary storage space. Not only do you have to pay for this extra space, but you’re wasting resources, including heating, cooling, electricity, etc. Accurate reporting with clean data is crucial to effectively managing your inventory and the necessary storage that goes along with it.

Tip: Using strong data, create a cycle counting report that pulls the continuous counting procedure based on the frequency of your inventory and materials.

Data quality impacts your carbon footprint every day, not just Earth Day. Consider how you can make a difference on the environment with accurate and clean data.

Achieve total data quality with the free complete guide below.