Using Buyer Personas to help fine tune your marketing strategy makes a lot of sense. By asking a few questions you can have the start of a few strong and particle profiles.
However, you don’t want to just make them up out of thin air…unless you have a learning disability when it comes to marketing. So, what tools do you have at your disposal to validate and improve your best efforts in crafting Buyer Personas?
I wanted to ask that question of noted SEO speaker and blogger Lee Odden. Lee shared a few of his tips to make great Buyer Personas.
This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland.