Using Buyer Personas  to help fine tune your marketing strategy makes a lot of sense. By asking a few questions you can have the start of a few strong and particle profiles.

However, you don’t want to just make them up out of thin air…unless you have a learning disability when it comes to marketing. So, what tools do you have at your disposal to validate and improve your best efforts in crafting Buyer Personas?

I wanted to ask that question of noted SEO speaker and blogger Lee Odden. Lee shared a few of his tips to make great Buyer Personas.

Watch The Video Here

This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland.


Lee Odden CEO TopRank Online Marketing

Disclosure: I was a guest of Vocus at the Vocus User Conference 2011. They covered all my travel expanses and the costs of attending the conference.