Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many.
Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode
I wonder –
· How many Life + Business Coaches are really bringing in the business + putting food on the table in the present economic climate ?
· Are people as likely to solicit the services of a Life or Business Coach at this time ?
· Are Life + Business Coaches an essential service in these economic times ?
Choosing NOT to be a preacher of doom + gloom is a tough act to follow right now –
· We are living in a fragile world
· No one knows what’s around the next corner – war, strikes, killings, violence, business closures, job losses, home foreclosures, a time of uncertainty + fear ?
· What are the answers really – where does one run to in a time of strife, chaos + not knowing ?
I would say this is the perfect time for People + Business to solicit the service of Life + Business Coaches, but at the right price of course !
Having said that, Coaches need to take a long hard look at their marketing etc costs + how best to serve their Clients in the most cost effective way ?
So what are the answers ?
1. ‘GOING GREEN’ – Moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online
· With the advent of web conferencing, coaching can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients
· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients
Life + Business Coaches need to –
2. Really up their game in terms of the marketing tools they use to attract, capture + maintain new Clients ?
3. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
4. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients
5. Get really Specific in their marketing approach
6. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
7. Be highly Targeted in their marketing to people with problems
So where are things headed ?
· MOBILE + VIDEO + Marketing on the Social networking sites – It’s that simple !
Doing the ‘green thing’ + integrating a Video communications suite, such as Video Email and Video Conferencing/Webinars is highly recommended + can be accessed on most Pads, Android + select Smartphones
· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective