Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.
~ Napoleon Hill
The info in this article can literally mean the difference between an e-business that’s a shining success, or a miserable failure. Will you take this plan, study it, and APPLY IT … or become a statistic, letting it slip through your fingers?
It’s something that everyone can do. Yes, including you.
If you’re not using this simple, 4-step formula I’ve coined “progressive promotion,” you’re headed for disaster. Or the dumpster, as it were.
Luckily, you can pick business up now and start using progressive promotion in your everyday routine.
You’ll begin to see results immediately.
Step #1: Check your progress.
What advertising methods have you been using to date?
Have you been tracking your results, or just kind of letting things go on their own?
Sub-Point A: Check the progress of your ads regularly. As soon as you sign on every day would be cool, so you don’t forget, but I understand that things are hectic early on. So do this once weekly at minimum.
The first and most important step in checking and keeping up with your progress is to track your advertising. In order to track all of your online promotions as effectively as possible, you’ll need:
Piwik (nice alternative to Google Analytics)
*or something like it
I don’t care what you use; just use something.
Sub-Point B: Remember, STOP GIVING GOOGLE ALL YOUR DATA.
Why would Google, a multi-billion dollar company, give us a completely free tool without getting something (major) out of it? Google is a search engine.
You don’t think they’re using your search data to optimize their engine and make it massively harder for you to optimize your marketing…?
To be honest with you, even using the AdWords Keyword Tool gets my knickers in a twist. Every time. It just makes me feel all “oogey” inside.
Because look at this:
Show of hands:
Who else finds it odd that the number one keyword that NUMEROUS of my sites are being found by is now the very one marked “undefined“?
Good thing I’ve kept a mostly organized SEO strategy, so I can kind of glean what the top terms are due to the previous focus of my marketing. But it’s still merely an estimation, no matter how smartly I “glean” it.
We’re being screwed, ladies and gents. Royally. So if you still haven’t yet, it’s not too late:
Stop giving Google your data now — today — please?
Okay, necessary recap after tangential rant: Step #1 was check your progress. Now…
Step #2: Make more progress.
Once you’ve determined your best ads and most responsive ad sources (from checking progress above, see?), this step is a breeze. All you need to do now is:
a) Continue advertising in the places that have proven to generate the best results for you, and
b) Continue using the ads that pull in the highest response.
But don’t stop there. You should also:
c) Stop using the ads and the ad sources that lost you money, or that produced zero/dismal results.
Don’t try to improve on them.
If you’re using 5 different marketing methods or ad sources and only 3 are working, ditch the 2 that aren’t producing results. Don’t waste time tweaking those, tweak the ones that are working best for you to make them work even better.
Makes sense, right?
So then, every so often, you should also:
d) Create new and original methods of promoting your business, website, or ezine.
So if you deleted two ad sources / marketing methods in Sub-Point C above, you’ll come up with two new methods to replace those. Now, you always have a marketing plan that’s constantly in flux, constantly churning out the crappily-performing stuff, inserting stuff that will potential better for you.
If it does, use it, keep it, milk it. If it doesn’t toss it.
Still with me?
Ad response and sales results are bound to decrease at some point. Be ready with this immediate plan of action to avoid losing too much ground (*cough* – income!) during dry spells.
Step #3: Plan your progress.
When you’re finished working each day, turn OFF your computer (was that a dirty word?), and plan for the next.
Turning off the computer (iPad, laptop, smartphone, tablet, phablet, gadget, widget — whatever, turn it off!) gives your mind a break, actually helps in generating new ideas, and allows you to solidify the tasks you want to accomplish tomorrow.
Do you see?
We regularly waste tons of time by winging it, flying by the seats of our Levis, or however you care to phrase it. And that all boils down to a loss of productivity due to the lack of a real, structured PLAN.
Sure, you “can” lie in bed at night trying to make mental notes about the dozens of “little things” you want to get done tomorrow… but a real plan is one you actually remember, put on paper (or plug directly into the agenda), and revisit later, to gauge your progress and avoid too much time-wasting.
Step #4: Follow your progress.
This is the simplest step, but the most challenging all at the same time. All it means is to keep repeating the 3-step process above. So once you create your plan of action for tomorrow… follow it. ;-)
This all may seem difficult and intimidating at first, despite its simplicity. Yes. But what do I always say about those kinds of things? You probably haven’t the foggiest — you don’t know me — so this one’s free:
Don’t talk about it; BE about it.
Get up off your duff and make things happen.
Yes, the inevitable “but”:
It’s hard. Everything’s so hectic. There are too many distractions. You feel overwhelmed. You’ve got too much to do. You’re kinda afraid. You–
I know! Me too.
But when we follow the 4-step plan above consistently, we have nowhere to go but up. I’ve proven it before, and I promise it now. It takes practice, and you’ll likely slack off a little more at first than you should, but it’s okay. Keep at it. You’ll get it.
So enough of my lip flapping; success is waiting — for us both.