Twitter Facebook LinkedIn Flipboard 0 Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one yourself. Recap: What is a Tech Marketing Playbook? A Tech Marketing Playbook (TMP) is an integrated, comprehensive document that contains all the relevant marketing messages for your tech products and services. Once you’ve developed it, your TMP serves as the foundation for all of the lead generation, sales, and general content marketing pieces you’ll create for your tech products. When you write content marketing pieces based on your TMP, all of your content will have a consistent voice, style, and message; whether you produce them in-house or hire an outside writer to do it. Everyone’s working from the same playbook, so your marketing will be consistent and persuasive, every time. Remember: consistency and repetition build your reputation and trust. Create a Flexible and Dynamic Tech Marketing Playbook Because a TMP is created specifically for your tech business, no two will look exactly the same. That gives you a lot of flexibility in how you set them up. A TMP is simply a centralized document you use to create your marketing messaging, and will reflect the uniqueness of your tech business. As a general guideline, a TMP is 7+ page document divided into the following sections: Product tag lines that combine emotional benefits and tech features Description of how your product works Description of your specific target market persona/audience Brief competitive market analysis and report Key benefit statement, including statements designed to overcome anticipated objections Unique Selling Proposition (USP) statement: Many tech companies struggle to translate their tech features into the emotional benefits that will drive sales and conversions. A starting list of market research facts and figures of interest to target prospects and convince customers Remember, your TMP is specific to you and YOUR tech business, so you can decide what information you want in it. Organize it however you like so that it meets your needs. Add or subtract sections, mix and match them in a different order – it’s up to you! Please leave a comment. Twitter Tweet Facebook Share Email This article originally appeared on Spacebarpress Copywriting and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022