Too much emphasis is made regarding marketing techniques: social media, going paperless, email is dead, content marketing, twitter, search marketing, etc.
Everyday, more and more articles are written about these topics as the end-all, be-all for you and your marketing.
For me, it is all about bringing your game plan each day. Everyday, I learn a little bit more about these tehniques and what works and what does not work. In 2014, I have seen some tremendous results in the areas of search-marketing, new accounts, increased sales and answering more client inquiries.
Your goal as a marketer is to bring your game plan and continue to tweak it constantly. There are so many marketing channels we have to work with and people are hungry for good, solid information.
The good news here, is the waiting period is not nearly as long as it used to be. EXAMPLE – If a company has a particular promotion, there are many options to chose from with respect to communicating those promotions.
The hard part about this process, its that marketing departments need to understand more about the options available to them and look at ways to use those particular techniques effectively to maximize your markeitng goals.
Each day, you should be looking at your marketing inititiatives and monitoring your progress. I like to look at the following informaiton:
- Total new accounts / Average of new accounts per day
- Number of phone calls received
- Number of online inquiries received
- Account activity each month
- Feedback – Positive and Negative
- Number of hits by mobile technology – Google Analytics
- Search Query Data – Google Analytics
- Number of hits for different websites – Google Analytics
- Check Google Alerts – Keywords, Competition, Industry
This type of information helps me stay informed of the ever changing environment ocurring at fast rate. Each week, I usually make a major change to a website, promotion, or start discussion on a new idea. I don’t think you can play the “wait and see” game too long when it comes to marketing. To me it’s all about being out there in the market and finding ways to make a difference.
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