Social media and the job search have quickly become one in the same over the last couple of years. These days, most employers are going to check out your online profiles anyway, so why wouldn’t they make it a one-stop shop?
CNN recently reported that many hiring agents are skipping the traditional resume for Facebook and LinkedIn profiles. We’ve all seen the “Apply with Facebook or LinkedIn” buttons when filling out online applications, but what we thought was an easy way to automatically fill out our previous employment is slowly becoming a default way for potential employers to check out your online presence.
Social media has become a staple of most everyone’s daily lives, and over time certain rules have come into play with etiquette and how you present yourself online. What was mostly done to prevent potential employers from perceiving a negative image of you is now being looked at as a way to attract positive attention.
So how should you better manage your “social resume”?
- Keep it classy: It almost goes without saying; don’t post anything you wouldn’t want a potential employer to see. Also make sure your friends aren’t posting any inappropriate content on your personal page either.
- Nothing wrong with separating personal and professional: Many people maintain both a personal and a professional Twitter or Facebook page as a way to keep personal content just for them while also maintaining a separate professional brand. This doesn’t mean that the internet is a free-for-all though. You should still keep it clean. But sometimes it is preferable to make sure current and future employers only interact with an account used for professional networking purposes.
So with all of this priming your online presence for a potential employer, you should throw your paper resume out the window, right? Not quite. While the simplicity and ease of social media profiles may make the traditional resume take a backseat, no one sees it going away anytime soon. Your profiles are a good judge of your online brand but your resume gives a better history of your experience, and will most likely be here to stay and exist in some digital format that won’t get lost or crumpled up in someone’s file folder.