Twitter Facebook LinkedIn Flipboard 0 The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. And since things tend to roll downhill, that puts even pressure on agencies of all kinds to deliver results – Acquisition, Retention, Growth – as marketing budgets are subject to more scrutiny. The trouble for organizations large and small is data. There’s too much of it, and it’s flying in from everywhere. Data from customers, prospects, transactions, support interactions, campaign touch points, customer satisfaction, social activities, digital behaviors, and more, in innumerable combinations and complexities create confusion and frustration. Out there in the wild, none of that data is naturally connected. The 360-degree view of the customer everyone wants is usually a 90-degree view at best. Each data element is quarantined in its own silo full of duplicates, noise, and general data debris. There’s a heck of lot of data around, just not enough of the good stuff: Data that’s actionable Data that works Data that’s trustworthy Data that’s relevant Data that’s accessible Data that helps drive growth and innovation Since SIGMA opened its doors almost 30 years ago, our bread and butter has been the integration of multiple data sources coupled with analytics strategies that can power marketing and innovation, such as predictive modeling and segmentation scores and scenarios: Good data combined with smart data to create marketing insights. However, the continual delivery of the most relevant marketing insights had always been presented a hitch. Marketers are demanding more immediate access to all types of data, all synchronized, in ways that are relevant to their own businesses – their metrics, their KPIs, in the language that they use. Focusing on the democratization of data within a marketing organization using SIGMA’s flagship product, mi-Link, as the marketing intelligence platform, and reporting built using Tableau Software has provided the foundation for insights that transform our clients’ businesses and leads to a trusted relationship both the agency and client can build upon. Consolidated marketing intelligence reporting for critical decision making Cleaned, controlled, updated data feeds – with numbers everyone agrees on Access to data energizes a marketing organization and reduces IT intervention Our strategy for the future – becoming the brain that drives marketing execution, fueling customer acquisition, retention and growth – has been made possible by strengthening the delivery of our analytics and data integration services. The promise of insights delivered faster, more accurately, and in a more engaging manner than ever before – providing marketers with access to their own data, the best data possible – has helped SIGMA evolve from simply a provider of data services to a strategic partner for our clients. Twitter Tweet Facebook Share Email This article originally appeared on Insights in Bytes and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen