You’re either marketing to prospects, target markets, or people.

You’re holding sales-driven dialogues or conversations.

At the end of the day, it’s either about a time-clock or about the work.

Are you talking or engaging?

It’s either a stereotype, a buzzword, or the truth.

Are you a guru or a trusted source of information?

Are you leading prospects toward a closing sale or answering a genuine question.

You’re either seizing opportunities to close or seizing opportunities to communicate.

Are you writing or storytelling?

Are you Tweeting or conversing?

This post was either too long or too short.

You’re looking through a window or a mirror.

You’ll either be compelled to comment about your own views on perception, or you won’t.

So………which is it gonna be?