Analytics is a fundamental aspect of any marketing plan, and therefore it goes without saying, social media marketing will be no different.

If you are a dedicated user on social media, you will want to have information on the reach of your posts and the success of these posts. For you to be able to capitalize on your promotions, you need to have a way of measuring the performance of your campaigns in order to be able to make relevant decisions and have information on the success of your efforts. Without a way to measure effort, you cannot be able to gauge or even make strategies to improve these efforts.

This is where social media analytics come in. If employed in the appropriate manner, a social media analytics tool will help you gauge how successful your social media marketing strategy is and definitely point out areas for SEO improvements.

The following are the 9 best social media analytics tools currently:

1. Key Hole

One of the tools that will definitely help you maximize your SEO tactics is Keyhole. It provides real-time information and tracking on the social media platforms like Instagram, Facebook and of course Twitter. Keyhole aids in measuring infographics outreach of your posts, promotions, and campaigns which will, in turn, help you in identifying with your prospective customers. It also helps you keep in touch with the current issues influencers are addressing hence putting you ahead in terms of developing a strategy.

The major advantages of Keyhole are;

  • Simple reporting platform
  • It shows you consumer trends
  • It saves time due to the fact that it can track various social media sites concurrently
  • It helps you identify with your potential customers’ interests.
  • Helps you get to know when users you engage with are mostly online hence you get to know the best times to engage them.

With Keyhole, you are also able to determine the level of engagement a post, advertisement or hashtag gets.

2. Buffer

Another great social media analytics tool is Buffer. This is an awesome tool mainly due to the fact that it encompasses two features.

A scheduler that you can use to schedule posts on social media. This can be helpful when preparing posts and scheduling them for social media sites. Therefore you do not have to physically be sitting in front of a computer to launch campaigns. It also supports the broken link building.

Buffer can also be used to shorten links to your campaigns while at the same time tracking the engagement they receive.

3. Followerwonk

This tool is specific for analytics on the Twitter platform.

Followerwonk can aid in identifying bloggers with the highest number of followers, compares accounts on Twitter, analyzes profiles and even tracks the growth of Twitter followers on accounts and the location of the followers.

The information is presented in simple but clear visualizations.

4. Quintly

If you really require monitoring how your trademark is performing compared to your competitors, then Quintly is definitely the tool for you. It not only allows you to monitor your own performance but also track the performance of your competitors giving you an edge over them.

Quintly is also cross-platform and can be employed on Instagram, Facebook, YouTube, Twitter, and even Google+.

5. SumAll

SumAll is unique due to the fact that this tool will help streamline strategic decision making by amalgamating all the principle online marketing and e-commerce data in one comprehensive and interactive visualization.

Other key aspects of SumAll are online data monitoring, goal tracking, separating new and returning clients.

6. Cyfe

Cyfe encompasses a one-stop shop philosophy where social media analytics, sales, marketing, customer service, and support take place from the same platform. It is an all-in-one dashboard tool that helps track your entire business in real time.

Cyfe is also cross-platform and can be implemented across a myriad of social media sites.

7. Tailwind

Tailwind is designed to track and analyze your efforts on Pinterest and Instagram.

It can also be used to schedule posts, analyze media performance and reach while at the same time monitoring chats and conversations.

8. Brandwatch

Data is a key component in business and the design of BrandWatch is centered on data. It provides for on-page seo.

BrandWatch if employed appropriately will be able to provide you with a detailed understanding of the current desires of your prospective clients or your target customers allowing you to make better business decisions.

9. Addictomatic

Addictomatic is a pretty simple tool to use in monitoring the reach of a brand. Its main appeal is its simplicity and of course, the fact that it can also be applied across several social media sites concurrently like WordPress, Twitter, Google, Bing, and YouTube.

Addictomatic also makes navigation much easier by breaking search results into headers.


There is no single perfect solution for your business and the best tool will depend on your business needs. The best way to go about selecting the tool to use is to analyze your own business requirements, look at the strengths and weaknesses of each tool in regard to these requirements before making the ultimate decision.