Ironman Tony StarkUnless you’re Tony Stark, recognizing and celebrating your own amazingness is probably a bit of a trial. In general, we tend to be good at spotting our weaknesses—and feeble when it comes to promoting our strengths.

Sometimes you need to dial back the modesty and step into the spotlight. The question for the shy and/or humble is: How?

Collected through various workshops and web posts, here are five ways you can use the resources around you—like your friends!—to help your unique talents shine through.

“Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead…we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.” —Marcus Buckingham, author

Polish your personal bio:

If you’ve ever had to write your own bio, you’ll recognize the truth in this: Writing about yourself sucks. However, asking someone else to interview you—as suggested by small business coach Judi Hughes—helps you see who you are through someone else’s eyes.

Find great testimonials:

Taking the buddy-up idea one step further, social media strategist Jaime Almond recommends partnering with a colleague to collect client testimonials. How does that work? You reach out to your partner’s clients to interview them and produce a great testimonial; your partner does the same for you.

Know what kind of impression you make:

If you’ve been in the corporate world you may have heard of a 360-degree review, a process that solicits feedback from people above, below and equal to you in the company food chain. Personal branding expert Paul Copcutt recommends 360°Reach to do the same thing. Free for personal use, poll your colleagues, clients, friends and family to get anonymous and valuable insight into how other people perceive you.

Make it easy for people to give feedback:

“Just because a customer has stuck with you doesn’t mean they’re satisfied” – Jugnoo’s Danny Brown observed in a post earlier this week about keeping your customers. Make it easy for people to give you feedback of any sort—and encourage them to do so. It may not all be positive, but it’s an opportunity to find out when you’ve delighted your customers, and/or how you can improve.

Keep track of kudos:

One of the great things about Twitter is that it takes just seconds for someone to send you feedback. Unfortunately, these quick high-fives are also easy to lose. Snag this idea from non-profit organization Small Change Fund: Compile messages in an easy-to-reference Storify feed (disclaimer: I’m quoted).

Tooting your own horn is the kind of thing that can make people squirm. But there are different ways to show others where you excel without having to brag.

What ideas have you used to promote yourself or your business?

Photo credit: Marvel.Com