Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.

Know everything about your business

Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts.

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. As a business owner, you can instill the top employee perks and incentives to promote peak performance so your team works efficiently. It’s also smart to follow the media coverage of your business to see what others are saying about it.

Learn from your mistakes

Learn from past mistakes and reevaluate what went wrong so you don’t make the same mistakes again. For example, if past decisions mean that you now have to find ways to build strong business credit in order to get funding, forgive yourself as long as you learn from what went wrong in the past. Make sure you don’t repeat these actions that made your credit poor in the first place.

Become results-driven

It’s crucial to think about the results you want and consider the various outcomes of your decisions. Consider your short- and long-term goals for all aspects of your business before you move forward with a decision. Whether you are working to find ways to really engage your customers on social media or ways to improve customer service, you have to be proactive to accomplish your business goals and always stay true to your mission.


It’s easy to try to get everything accomplished at once when your to-do list is overwhelming. When the going gets tough, make sure you take a quick break. Use the time to take some deep breaths and find an activity that will relax you, such as listening to music or taking a brief walk. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation.

Welcome new perspectives

It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. You can find out how your business colleagues manage their businesses. It’s also smart to consider joining a local business support group. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business.

As a small business owner, it is inevitable that you are going to make countless decisions that will determine the success or failure of your company. Put yourself in the best position possible to make respectable decisions that ensure your business will not only survive, but also thrive.

What actions do you take to ensure you make the best decisions for your small business?