5 Clever Coming Soon Page Strategies You've Never Tried

Working on launching a product? Have a website or app that’s coming soon?

If so, you’re probably no stranger to “coming soon” pages. Coming soon pages can help build excitement around your brand prior to your launch. They can help keep your domain branded while at the same time helping to generate a targeted list of early adopters interested in your product.

But just like any landing page, pre-launch (or coming soon) pages need to be optimized for conversion in order to have the best results.

This includes things like:

  • A clear value proposition
  • A bulleted list or a very concise sentence of the core benefits of your product
  • A single call to action (CTA)
  • Social proof
  • Hero shot (or photos of the product in use)

Here’s an example of a well-optimized coming soon page from CloudResize that has all of these elements.

5 Clever Coming Soon Page Strategies You've Never Tried

But once you’ve done your standard conversion rate optimization for your coming soon page, you might be left wondering “OK, so how can I get even more out of my coming soon page?”

That’s what this article will get into. We’ve compiled 5 clever coming soon page strategies to help increase your number of pre-launch conversions, and get better insights about what your customers want.

And the beauty of these tactics is that once you have a well optimized coming soon page up and running, they take little to no time to implement.


Coming Soon Page Strategy #1: Integrate a Sweepstakes


With our roots in social promotions, Wishpond is no stranger to the value that sweepstakes and contests can bring from a conversion and user engagement perspective.

But one little-known trick is to combine a sweepstakes with a coming soon page.

Take a look at this example from Tapster. On their coming soon page they combine the allure or early access to their app with a chance to win a prize valued at $100:

5 Clever Coming Soon Page Strategies You've Never Tried

Utilizing a coming soon page with a sweepstakes is a great way of increasing the overall incentive of your pre-launch page and can help increase the number of participants and users that will convert on your landing page.


Coming Soon Page Strategy #2: Request an Invite


As humans, we’re naturally drawn towards things that are exclusive and scarce. That’s why products made in limited numbers are more likely to sell out. It’s the same reason why limited time offers perform so well.

Another way of creating scarcity is by framing your coming soon page CTA as “Request an Invite” rather than simply “Joining”.

5 Clever Coming Soon Page Strategies You've Never Tried

Reframing your coming soon page with this type of exclusivity built in is a good tactic in increasing the perceived value of your product prior to its launch.


Coming Soon Page Strategy #3: Referral Program


Referral promotions naturally have an element of virality built into them. That’s because when users are rewarded for sharing, and those that they share with are rewarded for sharing – the number of people which you can reach expands exponentially.

Try adding a referral element to a coming soon page to amplify the number of people you can reach.

Take a look at this example from Bezar where they offered a $10 credit to any users (and their friends) when they referred someone else in their network.

5 Clever Coming Soon Page Strategies You've Never Tried

Using this strategy is a great way to build up excitement around your brand using a viral coming soon page.


Coming Soon Page Strategy #4: Countdown Timer


Nothing increases urgency and conversions like adding a countdown timer.

Used on a coming soon page, you can incentivize people to sign up by offering them a special offer only available in the pre-lunch period. This could be anything from a discount, exclusive content, in-app features, community access, etc.

The important thing to know is that while countdown clocks are effective, they are only effective if the clock is counting down to something.

Take a look at this example where the countdown clock is counting down to when users will lose access to a special in-app perk.

5 Clever Coming Soon Page Strategies You've Never Tried

Combined with an offer, a countdown clock like this can help put some pressure on your users and increase the number of people converting on your pre-launch landing page.


Coming Soon Page Strategy #5: Survey


If you’re even thinking about putting up a coming soon page, it’s likely because whatever it is that you’re offering isn’t quite finished yet.

If this is the case, try using a survey from companies like Qualaroo and Hotjar in order to collect information about what features are important to your users before the products been released.

You can then take this information back to your development team and make adjustments according to how your users respond.

5 Clever Coming Soon Page Strategies You've Never Tried

Adding this simple survey box can be a good first step in generating feedback about what people actually want, in order to prevent developing a product that doesn’t stick.


That’s a Wrap


There you have it, 5 clever coming soon page strategies which you can employ on your next pre-launch page today.

To summarize, if you’re looking to upgrade your coming soon page, try these 5 tricks:

  1. A sweepstakes offer with very entry
  2. Changing “get access” to “request an invite”
  3. Integrating a referral program
  4. Adding a countdown timer
  5. Surveying users to get feedback

Happy launching!