When it comes down to finding local restaurants, hotels, shopping, spas and bars, Citysearch offers a wide array of information and reviews on them all. Dubbing them “recommendations” instead of “reviews”, Citysearch offers shortened versions of what you’d find on sites like Yelp or Urbanspoon. Their professional scouts search cities high and low to and offer the best possible information for all to see. Many businesses make the mistake in thinking that these sites are just a place for certain individuals to share their opinion and that they have no bearing on the overall success of the establishment. They’re wrong. Plenty of people turn to Citysearch for information and to help them make a decision as to where to eat, shop or stay, and if companies aren’t using Citysearch to their advantage, they could be missing out on a great deal of business. So if you want to reach a large audience, claim your business on Citysearch today and start enjoying the following benefits to help you become successful.

1. Provide the right information.

Sites like Yelp allow customers to create a page for a business. This gives the customer the authority to enter in (or not enter in) details about the company, such as price range, phone number, address, menu items, etc. When this information is left in the hands of a customer, chances are there will be mistakes. If this occurs, your business is now listed incorrectly, which could be contributing to lost business. When you claim your business on Citysearch, you have the ability to enter in all of your information. This way, you can make sure that all of your business details are entered correctly so that your customers are constantly receiving the right information. If any of your information changes down the line, Citysearch allows you to alter your information. This keeps your customers constantly in the loop.

2. Promote your specials.

With Citysearch, you have the ability to promote your own business. Do you want to promote an upcoming event? Go right ahead. Do you want to offer a coupon to those customers who find you on this site? You can do that too. Citysearch understands that your business is important, and they want to help you be as successful as you possibly can.

3. Go mobile.

Face it. Today’s consumers are not sitting on their couches. They’re active, and they’re using their smartphones and tablets to connect to the world and perform searches. Citysearch has mobile apps so that your customers can still learn more about you (and benefit from those special offers) even while on the go.

4. Link back to your site.

Backlinking is a great way to build your search engine optimization (SEO), and Citysearch allows you to add links from your page on their site to your own website or social networking page. This helps generate traffic from the Citysearch site back to your own sites, which greatly improves your SEO.

5. Keep track of your progress.

Learn more about the people who visit your company’s page without lifting a finger. Citysearch will track the people who visit your page and give you statistics on them, including where they came from and how long they stayed on the page. All of this information can help you determine how effective your Citysearch page is as well as learn how your visitors are reaching you.

If you want to be where the people are and if you want to be a part of a review site that provides you with plenty of benefits, you need to get on Citysearch. It’s one of the only sites of its kind that will provide users with access to a wide range of businesses. Everything from restaurants to financial institutions can be located on the site, making it a necessity for businesses of all kinds.

Have you had success with Citysearch or other review sites for your small business? Share your small biz diamonds in the comments seceBtion below.

Lauren Williams is a small business owner who likes to give advice to other business owners about using Citysearch for business.

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