For many businesses and websites, customer acquisition can be cumbersome and costly. You want to use strategies that work and set you apart from your competition. Most modern businesses know they should be writing a blog on their own site, sending email newsletters, and harnessing the power of social media hashtags. Outside of these common tactics, there are other customer acquisition strategies to try.

Create a Free Downloadable Guide

If you’re familiar with content marketing, you may hear about creating a marketing funnel that starts with giving prospective customers something in exchange for their email address. Its effectiveness in securing new leads is high, which is why many businesses opt to participate in some type of funnel in the marketing and consulting spaces. However, businesses of many varieties can benefit from such a guide. If you currently don’t offer a free downloadable guide, invest in creating one that speaks directly to your target market.

You don’t want this free guide to be particularly long because then leads might not read it quick enough. You don’t want it to be too short, as potential customers might feel taken advantage of. Focus on delivering valuable information related to your product or service. Create an engaging landing page that’s SEO friendly. Some customers will sign up for your email list just for the free guide and unsubscribe immediately. Don’t take this personally, as not all of your potential leads will.

Write SEO Posts in Industry Forums

Most SEO centers on what you can do on your own website. However, you can use common sense SEO tactics on industry forums to guide new visitors to your website. Write informative answers to posts from other forum participants and link your website.

You can participate in forums for your industry and for your target customer’s industry. Most of the time, it is easier to get customers when you focus on posting in forums your prospective customers visit.


HARO, or Help a Reporter Out, is an online service that connects business owners and regular people to reporters, journalists, and writers that need sources or people to interview for their stories. After you sign up for free on their website, requests are emailed several times a day in batches by topic. If you meet the criteria the reporters look for, send the reporter a response to your query with your quote and how to contact you if they need additional information. If the reporter uses your quote, you and your company will be mentioned, if not linked, to the article. Potential customers reading the article see you as credible and will go to your website if they need your product or service.

Always be on the lookout for new customer acquisition strategies that you haven’t tried. You never know what strategies will make the difference for your business. Comment below with your favorite customer acquisition strategies.