Regardless of what content management system you select, you want to feel like you’ve received the biggest bang for your buck. Although pricing models for content management system vendors may vary, here are some tips to consider when shopping for your CMS.

  •  Payment Options – some vendors may offer different monthly, quarterly, and yearly payment options. Don’t feel locked in by any of these options. Ask your vendor what sort of flexibility they have. Monthly payments may be more manageable for you. Alternatively, if you want to pay up front for an entire year of service, see if you can get a pre-payment discount.
  • Content Migration – moving to a new CMS can be tricky. Do you maintain your existing site while building out your new site? Or do you immediately stand up your new CMS with a blog and a few simple pages to start tracking visitor data? Even if you’re planning on redesigning your website, consider asking your CMS vendor to migrate your existing website. Migrating your current website to your new CMS will provide valuable analytical insights into any future website redesign.
  • Wait – just like car dealers and other sales focused organizations, CMS vendors have monthly, quarterly, and yearly sales goals. As a potential customer, don’t hesitate to wait until the end of any one of these periods to squeeze out the best possible deal. Don’t be mean, of course. Just be headstrong and determined, and remember that your sales rep want his monthly or quarterly bonus just as much as he wants to sell you a CMS.

Finally, and probably most importantly, don’t forget the  ‘C’ in CMS. Content, whether it’s page content, blog content, or downloadable content, will serve as the backbone of your website. If you don’t have a regular content creation strategy in place, purchasing a shiny new CMS won’t do you much good.

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