To have the best telemarketing campaigns that will yield high quality b2b sales leads for your business, you have to make sure that you’ve secured the important factors that make up a good telemarketing campaign. Aside from having a compelling, well-written telemarketing script, you need to have experienced professionals to do your cold calling for you. When choosing your telemarketers, you have the option of hiring a freelance telemarketer, or hiring one from a professional b2b telemarketing company. Whatever you choose and before you sign that contract, think about these two simple reminders to make sure you’re making the right choice for your company.
1. Never go for the cheapest option.
Cheap is as cheap gets. If you base your decisions simply on how much you will be able to save upfront, then you’re making your decisions all wrong. That “bargain” you thought you were privileged to get would sooner than later turn into a nightmare as you start dealing with incompetent telemarketers who cold call at their leisure, play games on your business prospects, and generally cause a failure of a telemarketing campaign. Yes, it was very much a “steal”. Those untrained freelancing telemarketers just took your money after you sealed the deal by paying half of the agreed sum; and you’ll probably never hear of them again. If you really want quality telemarketing services, remember that nothing comes for free. Though you may need to pay a considerable amount for the best service, you can rest assured that you will get the equal value of your payment through professionally trained b2b telemarketers, a responsible and capable team leader, strict quality analysts, a binding contract, and years of authentic industry experience.
2. Never hire when you’re in a rush.
Doing anything when pressed for time never results to anything more than satisfactory. As a business owner, you need to do proper research on anything before you finalize a deal. When looking to hire a business to business telemarketer for your campaigns, researching the experience of your applicants is really important to ensure the success of your telemarketing lead generation campaign. Even a reliable b2b telemarketing services provider needs to be questioned about their experience. You’ll know you’ve found a good one if the company is not shy to share their portfolio with you, or maybe give you a list of clients you can call. If you hire in a rush (which is never a good idea), there is a large chance that you will end up with a business scam, a freelancer who will disappear halfway through your campaign, or an amateur company whose telemarketers are still trying to figure out what VoIP actually means.
This post originally appeared at Callbox Sales and Marketing Blog