Want to buy Samsung stock? Samsung Electronics is the world’s biggest smartphone producer and the second-biggest producer of semi-conductor chips. Thanks to a slackening demand for consumer electronics and supply chain issues for chips, the Samsung stock price today is at a 52-week low. So — given Samsung’s robust financials and market leadership — smart investors are wondering whether to buy the dip.

Below we look into the best place to buy Samsung stock online. We find plenty to recommend in our top choice broker picks of eToro and Webull. We delve into Samsung financials and consider whether this stock is a good buy.

First, let us begin by outlining how easy it is to get started buying stocks using top regulated broker eToro as an example.

How to Buy Samsung Stock — Quick Guide

  1. ✅Step 1: Open an account with eToro — Get started by supplying a few personal details.
  2. 🔑Step 2: Verification — Supply some ID. As a regulated broker, eToro keeps everybody safe by following anti-fraud KYC (Know Your Customer) rules.
  3. 💳 Step 3: Deposit — No fee for deposit or currency conversion applies with USD deposits. Select from credit/debit card, ACH, bank transfer or e-wallet.
  4. 🔎 Step 4: Search for Samsung Stock — Find Samsung stock by entering the Samsung stock label ‘SMSN.L’ in eToro’s top toolbar.
  5. 🛒 Step 5: Buy — Buy Samsung stock at zero commission with a minimum trade of $10. eToro will hold stock until the investor wants to sell, and then buy it back no quibbles.

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

Step 1: Choose a Stock Broker

Whether an investor is looking at the top tech stocks like Samsung or aiming for much cheaper companies via the best penny stocks, brokers nowadays make it easy to buy any stock with any budget.

With both brokers we review below — eToro and Webull — investors can spend as little as $10 to buy Samsung stock (or any other stock). It is not necessary to be able to afford a full share in a company. That is because of fractionalised share purchase, which means just a fraction of a share can be purchased.

In reviewing where to buy Samsung stock, smart investors should look out for:

  • Good regulation
    Both eToro and Webull are regulated in the US. Both benefit from coverage by the SIPC, which gives individual investors insurance coverage of up to $500,000 in the event of fraud or bankruptcy. Regulation does not spare the investor from losing money if the markets go the wrong way. But a regulated company is one that can be trusted more than most.
  • Zero commission on stock transactions
    Neither eToro nor Webull charge commission on buying or selling shares. When it comes to trading fees, investors looking to buy Samsung stock need only consider spread fees.
  • Tight spread fees
    The spread is the difference between the buying and selling price offered by a broker at any particular time. With any broker, investors will find that they are offered a buying price that is slightly above the list price and a selling price that is slightly below. The tighter the spread, the less spread fee is effectively charged. eToro charges a spread of just 0.3% on Samsung.

1: eToro — Where to Buy Samsung Stock at Zero Commission

etoro logoFounded in 2007, eToro serves 25m+ verified users worldwide. 154,000 eToro investors follow Samsung stock.

Fully-regulated in the US and elsewhere, eToro offers many features that should appeal to beginner and veteran investors alike. The broker offers a simple sign-up process, a slick interface, and best of all — an excellent deal for users wanting to invest in stocks.

How to buy Rivian stocks

No commission is charged on stock purchases with eToro. And a spread fee of just 0.3% applies to Samsung stock and many others. US investors can deposit funds with no deposit fee or currency conversion fee. The minimum deposit is just $10.

In all, eToro offers 3,000+ stocks. Over 900 are stocks from 15+ international exchanges that US investors can access. The best tech stocks like Samsung are fully represented, and searchable via sector and exchange. eToro is notably quick to update its selection with the best new stocks too.

Beginners can get a grasp on any stock by visiting its eToro homepage. Here there is a chat-feed, stats, research and a price chart with powerful tools. Users can flag up stocks they want to keep an eye on in a personal watchlist.

To deal with choppy markets, eToro provides two key tools: CopyTrader and Smart Portfolios.

  • With CopyTrader, investors set aside some funds and copy other traders’ deals for free in real-time. Whether a newbie or a veteran, it is always good to spread risk. And that’s why eToro’s 65+ Smart Portfolios are so popular.
  • Each Smart Portfolio takes a particular strategic angle on a sector. Investors can buy in to all positions held by the portfolio with a minimum stake of $5,000. 6% of the Asian Dragon Smart Portfolio comprises Samsung stock, for example.

When it comes to security, eToro features optional Face and Touch ID log-in. eToro has never been hacked, and is extensively insured.

What We Like about eToro

  • 25m+ verified users.
  • Buy Samsung stock at 0% commission and just 0.3% spread fee.
  • Regulated in the US by the SEC, FinCEN and FINRA, as well as the UK’s FCA, CySEC, and ASIC
  • Insured up to $500k per investor with the SIPC.
  • Choice of 3,000+ international stocks plus crypto, commodities, forex and indices.
  • Social Trading: Smart Portfolios and CopyTrader.
  • Free USD deposits.
  • Buy stocks via credit card with zero fee on card deposits.
  • Free eToro Money account with eToro credit card.

Number of Stocks: 3000+ (international)
Pricing System: No commission. Spread fee only
Cost of Buying Samsung: Spread fee of just 0.3%

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Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

2: Webull — How to Buy Samsung Stock From a US-based Broker

webull logoBased in New York, Webull is a slick, regulated operation like eToro. Webull has a decade’s less experience in the business than eToro and less than third the user-base. But we recommend this broker as a solid choice for investors wanting to buy Samsung stock.

webull platform screenshot

With an impressive 5,000 stocks on offer, investors will not be stuck for choice. Webull features a diverse range, with the best oil stocks and tech stocks, as well as consumer staples and more exotic options like the best biotech stocks.

With its emphasis on the OTC (over-the-counter) market, Webull users may be able to pick up some of the best cheap stocks that are not listed on any exchange. Compared to eToro, though, only a fraction of Webull stocks are international; these can be traded via an ADR (American Depositary Receipt).

When it comes to other assets, Webull offers crypto, ETFs, index options (for advanced traders) and IRA accounts (Individual Retirement Accounts).

As with eToro, Webull users can buy stocks via credit card by charging their Webull account. A $8 fee applies with Webull for depositing with credit card. With eToro, this is free. Withdrawal from Webull attracts a hefty $25 fee compared to a flat withdrawal charge of $5 with eToro for all methods.

What We Like about Webull

  • Buy Samsung stock at zero commission.
  • Bigger choice of stocks than eToro.
  • Based in New York — a US company.
  • Offers options trading and IRA accounts.
  • Regulated in the US by the SEC and FINRA.
  • Insured up to $500k with the SIPC.
  • Strong emphasis on learning materials.

Number of Stocks: 5000+
Pricing System: Spread fee, no commission
Cost of Buying Samsung: Spread fee: not available

webull logo

Your capital is at risk. 

Step 2: Research Samsung Stock

What is Samsung?

When investors research how to buy Samsung Stock, they will discover that the Samsung stock available is actually Samsung Electronics under the Samsung stock ticker SMSN.

Samsung vs. Samsung Electronics

  • The Samsung Group is a giant tech conglomerate headquartered in Samsung Town, Seoul, South Korea.
  • Of roughly 80 Samsung subsidiaries, Samsung Electronics is the flagship brand.
  • The Samsung Group is not listed on stock exchanges for trade.
  • But Samsung Electronics is available to trade.
  • US investors can buy Samsung Electronics stock with eToro via the London Stock Exchange using the ticker SMSN.L.
  • Thus when investors say they want to buy Samsung, they mean they want to buy Samsung Electric stock.
  • The stock ticker SSNLF is used for OTC (Over-The-Counter) trading in Samsung Electronics.

In discussing Samsung Electronics below, we use the abbreviated term ‘Samsung.’

Samsung Electronics

Samsung Electronics manufactures:

  • Semiconductor chips: memory chips, flash drives, solid-state drives.
  • Consumer electronics: LCD/LED panels, televisions, digital cinemas, laptops.

Investors considering whether to buy Samsung stock will be glad to hear that, in Q1 2022, Samsung because the world’s leading producer of smartphones globally with a market share of 23.4%. That is 5% more than Apple.

Table: Global Smartphone Share By Vendor Q1 2022
Smartphone Supplier Market Share
Samsung 23.4%
Apple 18%
Xiaomi 12.7%
OPPO 8.7%
vivo 8.1%
Others 29.1%

(Data compiled from Statista.com)

Samsung Stock Price – How Much is Samsung Stock Worth?

From the Samsung stock chart below, we can see that the Samsung stock price today is $1,148.97.

  • The Samsung stock price is a new 52-week low.
  • This is a 44% drop from Samsung’s high on 11th January 2021 of $2055.
  • The current price is just under 10% higher than Samsung’s pandemic low of $825 on 23rd March 2020.

Samsung Stock History 2021

The Samsung stock price recovered strongly from its pandemic low of $825 in late March 2020. Demand for consumer electronics was high.

After peaking at $2,055 in early January 2021, the Samsung stock price fell by 19% over 2021. During the same period, key competitor TSMC (the Taiwan Semiconductor Manufacturing Company) managed to put on 4%. Stock in fellow memory giant Micron was up 25% and consumer electronics rival Apple stock was up over 30%.

So why did Samsung do so badly in 2021?

Forbes reports that, ‘investors are a bit concerned about the outlook for memory prices, particularly for DRAM, which is the single largest driver of Samsung’s profitability.’ Also, supply chain issues for smartphone parts cooled positive investor sentiment.

Samsung Stock History 2022

During 2022, the Samsung price has continued to fall. So too have shares in most semi-conductor companies. Rival TSMC has lost $100bn in share value since the new year. The S&P Semiconductors Select Industry Index – which tracks the top US semiconductor companies – is down 38% in 2022.

As well as producing chips, Samsung produces consumer electronics (like its Galaxy smartphone). Supply chain issues have hit consumer electronics companies this year, as well as inflationary pressures. With consumers having less discretionary income, there is less demand for consumer electronics. And the Ukraine crisis continues to exacerbate the situation.

Samsung: Three Key Financial Metrics

With top broker eToro, investors looking to buy Samsung stock can get a quick overview of its financials on the Samsung eToro homepage.

Metric Definition Shows?
EPS (Earnings Per Share) Profit divided by number of shares outstanding How much profit a company is making
P/E Ratio (Price/Earnings Ratio) Price of a share divided by EPS How much the company is valued at by the markets
Debt-to-Equity Ratio Long-term debt divided by shareholder equity How much debt the company is in as a proportion of shareholder equity

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

Samsung EPS (Earnings Per Share): $81.6

Samsung has made $81.6 net profit for every common share outstanding.

This compares very well against Apple’s EPS of $6.1, for example.

Samsung P/E Ratio: 14.36

One way of interpreting the P/E ratio is to say that the figure (Samsung: 14.36) shows how much an investor will have to pay per share for $1 of earnings.

The lower the P/E ratio, the cheaper the company. The higher the P/E ratio, the more highly investors are pricing in potential revenue in the future; tech companies have, in recent years, had very high P/E ratios which have been exposed by the recent correction in the markets.

It is useful to see that Samsung’s figure of 14.36 compares well to pricier Apple’s figure of 21.14.

Samsung Debt-to-Equity Ratio: 5.89%

This means that, for every dollar of assets or equity, Samsung has just $0.0589 of debt.

With $362bn in total assets and virtually no liabilities, Samsung’s fundamentals are strong. This is confirmed by Samsung’s Quick Ratio of 2.04.

Apple, on the other hand, has a much higher debt-to-equity ratio of 178.02%.

  • At times of growing interest rates, companies with high debt-to-equity ratios are less attractive to investors. This is because the company is saddled with debt that is becoming more expensive to pay off.

Samsung Stock Price Prediction

Price predictions from analysts are overwhelmingly bullish. A Samsung stock forecast that takes a mean of analyst predictions gives a Samsung target price above $1700 within 12 months. That is up over 50% over its present level of $1148.

Samsung Stock Dividends

Samsung considered to be one of the best dividend stocks. That is because it is committed to paying out dividends regularly.

  • Dividends are payments made to stockholders on a discretionary basis by companies.
  • Companies are not obliged to pay dividends.
  • The key metric with dividends is what is called the ‘dividend yield’.
  • Dividend yield shows how much of a company’s share value is paid out in dividends.
  • Samsung’s dividend yield for 2021 was 1.8%.

Table: Samsung Dividend Yield, Common Shares, 2017-2021

Year Samsung Dividend Yield
2021 1.8%
2020 4.0%
2019 2.6%
2018 3.7%
2017 1.7%
  • For 2022 and 2023, Samsung plan to return to investors KRW 9.8 Trillion annually via dividends. This amounts to $7.6bn.
  • The ‘Record Date’ by which investors must own Samsung stock to benefit from its next quarterly dividend is 30th July, 2022.

Is Samsung Stock a Good Buy?

Buy The Dip

Today the Samsung stock price is $1148.

As we can see from the eToro price chart for Samsung below, Samsung stock has not been this cheap for 21 months, back on the 7th September 2020.

(Here we have used eToro‘s horizontal and vertical drawing tool to pinpoint today’s price on the right, and the last time the price was this cheap on the left.)

Reporting Q1 2022 revenues of £64.59bn with a net income of $9.4bn for the quarter — as well as a debt-to-equity ratio of under 6% — Samsung fundamentals are strong.

The share price has been hit by macro factors that have affected other companies in semiconductors and consumer electronics:

  • Supply chain woes.
  • Global price inflation.
  • The Ukraine crisis.

Samsung is strongly placed to prosper when these factors eventually resolve.

Samsung: One of the Most Undervalued Stocks?

Using eToro’s powerful suite of charting tools, we have displayed below two moving averages for the Samsung share price: the 50-day and the 200-day moving average.

  • The 50-day moving average, displayed as a green line, shows how the share price has been doing recently.
  • The 200-day moving average, displayed as a red line, shows how the share price has been doing over the long-term.

We can see that the on the 13th August 2021, the 50-day moving average crossed below the 200-day moving average. In real terms, this means that the price began to fall behind its longer-term performance.

This crossing point is (rather dramatically) called the ‘Death Cross’ among charting experts.

What it means is either that investors think that Samsung has real problems, or that the stock is relatively undervalued and weathering tough market conditions. Investors considering whether to buy Samsung stock will want to know which applies.

Certainly market conditions have been chaotic and tough for Samsung. Top chip rival TSMC is a constant thorn in Samsung’s side in particular. But the company has no significant balance sheet issues.

Samsung: Innovation

Samsung is no stranger to innovation.

  • In 2021, the Samsung Group was ranked third in the world for its Intellectual Property activity by WIPO, the World Intellectual Property Organisation.

This is not a company that will decline over time because it is too scared to push forward technologically. It must do so in order to compete with its rivals.

Samsung Tech vs TMSC Tech

Competition between Samsung and chief chip rival TMSC has been intensifying over 3nm chip technology.

  • 5nm technology is the mainstream technology currently used in the Samsung Galaxy S22 and the Apple iPhone 13, for example.
  • 3nm technology is more powerful and more energy-efficient.

Samsung (according to Techwire Asia) looks like it is going to beat TMSC into production with 3nm chips.

  • Samsung is getting into mass production of 3nm right now, whereas TMSC hope to follow suite in the second half of 2022.
  • Another feather in Samsung’s cap is that it will be using its latest GAA transistor design, whereas TSMC will still be using the older FinFET design.

Although Samsung currently lags behind TSMC in chip production, Samsung aims to outstrip its rival by 2030 in volume sales. Taiwan (TSMC) and South Korea (Samsung) between them account for 83% of processor chips produced globally and 70% of memory chips.

Samsung: Expansion

Samsung Set to Expand into Car Chips

Samsung is currently reported to be planning to acquire Netherlands-based chipmaker NXP. (Investors can buy NXP stock with eToro).

This makes sense for Samsung because NXP makes chips for the global automotive sector, and there is currently a shortage of chips. What’s more, NXP is a client of Samsung rival TSMC.

Samsung Plans to Gain from US Chip Subsidy

Despite being based in South Korea, Samsung is building a $17bn chip plant in Taylor, Texas. The plant is expected to be operational by 2024.

Congress will soon consider whether to deliver $52bn in subsidies to chip manufacturers in the US with the Creating Helpful Incentives to Produce Semiconductors (CHIPS) for America Act. With a giant chip plant in the US, Samsung — as well as TMSC — is campaigning to get a slice of this US subsidy.

Step 3: Open an Account and Buy Samsung Stock

Investors looking to buy Samsung stock will need to sign up with an online broker.

Below we outline the sign-up process with top regulated broker eToro.

1: Sign up

  • Head to eToro.com.
  • Enter a few personal details.
  • Or sign up faster with Facebook/Google.
  • Press ‘Create Account’ to proceed.

etoro open account2: Verify Your ID

  • As a regulated broker, eToro must comply with Know Your Customer (KYC) protocols.
  • This means that investors need to supply proof of ID (passport/government ID card) as well as proof of address (rent statement, utility bill etc.).
  • Investors need to scan this paperwork and upload it.
  • Verification is billed as taking up to 10 days. But, in reality, it takes minutes or hours.
  • Once verification is complete, the investors will receive a confirmatory email.

3: Deposit Funds

To deposit funds, the user needs to:

  • Sign into their eToro account.
  • Press the blue ‘Deposit Funds’ button at the bottom left of the interface.

  • Choose which way to deposit funds, and select the amount required.
  • For US investors, ACH, bank transfer, credit/debit card and various e-wallets are permitted.

Note that no deposit fees are charged by eToro. But a currency conversion fee applies if not depositing USD.

4: Search for Samsung Stock

Figuring out how to buy Samsung stock with eToro is easy:

  • Find Samsung stock by entering ‘SMSN.L’ or ‘Samsung’ in the top toolbar.
  • Click on the logo to go to the Samsung homepage on eToro. Here investors can review stats, charts and news on Samsung.
  • Investors wanting to buy Samsung stock straight away should click on the blue ‘TRADE’ button.

5: Buy Samsung Stock

  • Having hit the blue ‘TRADE’ button, investors can now choose how much to spend.

  • Depending on their country of residence, eToro investors may choose to leverage their trade. This ups the stakes, and is not recommended for beginners.
  • Investors can also set levels for Stop Loss and Take Profit now – or leave this till later/ignore altogether.
  • Press the ‘Open Trade’ button to execute the trade.
  • Once the trade goes through (which usually takes just seconds with eToro), onscreen notification will be provided.
  • Investors may review their purchase in their eToro portfolio.

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

Samsung Stock: Buy or Sell?

Professional analysts are overwhelmingly bullish on Samsung stock.

But Samsung has recently scaled back its supply inventory, suggesting that it thinks sales will falter over 2022.

BUY: 85% of Wall Street Journal Analysts Say BUY Samsung

85% of 34 investment analysts polled by the Wall Street Journal currently support buying Samsung stock.

Table: Analyst Recommendations on Samsung compiled by Wall Street Journal

Position Number of analysts in favour
Buy 29
Overweight 3
Hold 2
Underweight 0
Sell 0

This overwhelmingly positive consensus is reinforced by opinions polled by Marketscreener.com.

BUY: 92% of Marketscreener.com Analysts Bullish on Samsung

Table: Analyst Recommendations on Samsung compiled by Marketscreener.com

Position Number of analysts in favour
Buy 24
Outperform 10
Hold 3
Underperform 0
Sell 0

Of 37 analysts polled by Marketscreener.com, 65% said ‘Buy’, 27% said ‘Outperform’ and 3 said ‘Hold’. As with the analysts polled by the Wall Street Journal, none recommended ‘Sell’.

Analysts posit a mean target price 54% higher than its current level.

SELL: Samsung Scales Back Inventory

News outlet Nikkei Asia reported in the second week of June 2022 that, due to ‘global inflation concerns’ Samsung Electronics is halting new procurement orders and requesting many of its suppliers to either delay or shrink their consignments.

Samsung thinks it will not need as many parts to make its smartphones and other consumer electronics. That is because, with price inflation on the rampage, consumers globally will have less discretionary income and therefore less money to spend on electronic kit.

This is not great news. But, to be fair, Chinese smartphone producers Xiaomi, Vivo and Oppo have trimmed their inventory orders too over ‘battered consumer confidence’.


Above we have aimed to give an overview to investors considering how to buy Samsung stock.

We have looked into some reasons to buy Samsung. We have noted that market conditions are likely to remain tough for the immediate future. But Samsung is, without doubt, a quality company. Our outline of a few financial metrics confirm that its financial fundamentals are strong.

So the recent dive in share price is arguably an over-correction. Samsung is possibly one of the most undervalued stocks. Investors wanting to buy Samsung stock might conclude that now is a good time to buy the dip.

When it comes to the best place to buy Samsung stock, we can recommend top broker eToro without hesitation.

This broker offers a lot of regulation, which is reassuring. Critically, a good financial deal is offered on stock purchases, with just a 0.3% spread fee on Samsung and zero commission to pay. eToro’s non-trading fees are also reasonable (with no deposit fee and only a $5 flat withdrawal fee) and compare favourably to broker Webull.

What makes eToro stand out above all is its commitment to Social Trading. With CopyTrader and eToro Smart Portfolios, beginners and veteran investors alike can benefit for free from the experience and insight of other investors. And the overall slickness and ease of use of the eToro platform makes for an accessible and rewarding package. 25m+ investors agree.

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Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

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