Meta (NASDAQ:META), the company formally known as Facebook, had a tough time in 2022. After changing its name in 2021 in the midst of various scandals, the company has been trying to pivot its business towards VR and the Metaverse it is developing.

It remains to be seen whether the pivot towards the Metaverse is a good idea, but it hasn’t been a happy time for Meta stockholders. Meta stock hit its lowest level since 2015 when the price bottomed out at $88 in November 2022. It has since recovered admirably to $174 by February 2023, but that doesn’t mean it’s too late to buy Meta stock.

So let’s take a look at everything you need to know about how to buy Meta stock in 2023. First, we’ll look at why eToro is the best place to buy Meta stock because of its 0% commission fees and ease of use.

How to Buy Meta Stock 

You can buy Meta stock from a regulated broker with 0% commission in just a few steps. We’ll use eToro, our recommended stock broker, to show you the process.

  • Step 1 – Open a Trading Account:  Users can head over to the website of their preferred broker and begin the registration process. For eToro, this can be done in a few minutes via the app or desktop website with just an email address.
  • Step 2 – Upload ID: Get your newly created eToro account verified instantly by uploading a copy of your ID. Choose from a passport, state ID, or driver’s license. Note: other platforms may have different requirements/waiting periods.
  • Step 3 – Deposit Funds: eToro users can deposit as little as $10 from a variety of payment options, such as e-wallets, credit/debit cards, and ACH.
  • Step 4 – Buy Meta Stock: Users can search for Meta stock via the search bar of the platform and begin the open order process. Enter the amount you wish to invest and confirm the transaction.

Your capital is at risk.

Step 1: Decide Where to Buy Meta Stock

Below, we review a handful of popular trading platforms, which should be helpful for those deciding on where to buy Meta stock.

Let’s start off with our top pick, eToro.

1. eToro – The Best Platform to Invest in Meta Stock

eToro allows people from 140 countries to access more than 2,500+ stocks. This is a tier-1 regulated trading platform that holds multiple licenses. Financial regulators include the SEC, the FCA, CySEC, and ASIC. That’s reason enough for eToro to be considered the best trading platform out there, but that’s not all. 

It’s easy to sign up for an account on eToro, taking just a few minutes from entering your email to purchasing your first stock. Furthermore, every stock purchase on eToro is commission-free, meaning more stocks for your money.

The minimum deposit on eToro is just $10, which means budding traders can get started with very little investment. The platform also supports fractional trading, meaning users can purchase parts of stocks. That’s a great way for new investors to trade slowly and work their way up to full shares of companies like Meta.

It’s easy to diversify with eToro, stocks from exchanges such as the NASDAQ, the NYSE, Frankfurt, the LSE, Paris, Milan, Brussels, Stockholm, and various others are available. Other assets include forex, cryptocurrencies, commodities, and indices.

eToro stock screenshot

Traders can also opt to allocate $500 or more to a Smart Portfolio, which is an investment management service offered by eToro. There are dozens of Smart Portfolios to choose from, allowing investors to choose a theme like tech, luxury goods, or utilities, and put money into a pre-built portfolio.

Smart Portfolios track a bundle of stocks, so this allows the investor to add multiple equities to their account with a single purchase. For exposure to Meta stock, traders could check out BigTech, a Smart Portfolio that includes Apple, Google, and many more from the same sector.

Another option to buy stocks automatically is Copy Trading. In this case, people can copy the trades of an experienced investor by allocating $200 or more. Traders can copy people based on their risk score, performance, and asset preference. When using the Copy Trade function, all purchases and sales made by the followed investor will be made within your own account seconds after they make their move.

eToro accepts deposits from a variety of sources, including e-wallets such as PayPal, Skrill, and Neteller. Other supported methods of payment are credit/debit cards, ACH, and bank transfers. The minimum deposit range depends on location. The minimum amount required for US and UK clients is $10, $50 for many European and Asian countries, and $1,000 for a handful of other locations.

There is a simple 0.5% charge when funding an account in a currency other than US dollars. As such, those in the US can make a deposit using any method with no fees payable at all. Traders can also buy and sell shares and check a company’s stock chart on the go via the eToro app, which is free to download. For more info, our eToro review covers all the key metrics and features that separate this broker from the rest.

Number of Stocks 2,500+
Deposit Fee Free for US clients
Fee to Buy Meta Stock Commission-Free
Minimum Deposit $10 in the US/UK.

Your capital is at risk. 

2. Webull – Commission-Free Trading with the Smallest Deposit

webull logoWebull is a popular option for traders looking to invest in Meta stock on a budget. In addition to the standard cash and margin accounts, this broker also offers various IRAs for US investors.

WeBull is a great platform for new investors, with a deposit minimum of just $5.  Like eToro, WeBull allows users to buy fractional shares of companies to build up their portfolios. Furthermore, all US-listed companies can be invested in without any trading fees. As such, Meta stock is offered on a commission-free basis.

There are some non-US stocks that are offered as ADRs, however, note that there will be a fee to pay. According to the platform, this ranges between $0.01 and $0.03 per stock. There is no minimum deposit for WeBull and, depending on the payment method used, no deposit fees either.

Webull review

The Webull workstation is customizable, allowing users to tinker with the website/app to show what’s most relevant to them. The WeBull app is one of the better ones out there. It’s intuitive to use and has useful tools for both novice and experienced traders alike, allowing all users to track and modify their investments on the go.

Number of Stocks 5,000+
Deposit Fee ACH – free / Bank wire – $8
Fee to Buy Meta Stock Commission-Free
Minimum Deposit $0

Your capital is at risk.

Step 2: Is Meta a Good Investment?

Over the last decade, the Facebook and then Meta stock price increased dramatically. Someone who invested in Facebook stock at the IPO in 2012 would be up 483% today. However, almost the entirety of that growth is from when the stock was still Facebook. Since rebranding to Meta in 2021, things haven’t gone so well.

The Meta stock price today, in February 2023, is down 6.74% compared to five years ago. That means investors who bought into Facebook in 2018 haven’t been as fortunate as those who invested earlier.

Why Did Meta Stock Drop?

The Meta stock price fell off a cliff at the start of 2022, falling from $336 at the start of the year to $206 by mid-February and a seven-year low of $88 by November.

The stock dropped due to the direction of the company. As Facebook, the stock forecast for the company was strong, with high revenues and relatively low expenses. That changed when the company changed its name to Meta and began going all in on its Metaverse.

Meta is spending money at an astonishing rate on the Metaverse and VR projects and looks to be years away from seeing any kind of return on that investment. Worse still, what Meta has to show for its huge investment is widely mocked as being technologically poor and out of touch with what users want.

Facebook and Meta Stock Price History

The Meta stock price has recovered tremendously in 2023, but it’s still a long way off its peak. Unlike other companies which had big stock drops last year, Meta can’t blame economic uncertainty. The 2022 tumble to less than $100 falls squarely on the shoulders of the company itself and the direction it is taking.

Despite this, anyone who invested in Meta at its low point towards the end of last year has done very well for themselves. Year to date, Meta is up by around 46% in 2023. So could this be the start of a turnaround for the company?

Check out the Facebook and Meta stock price chart history below:

Meta stock price history chart

What is Meta?

How to buy Meta stockMeta, formally Facebook, was founded in 2004 by Mark Zuckerberg and his college roommates Chris Hughes, Andrew McCollum, Dustin Moskovitz, and Eduardo Saverin. Starting as a single website, the firm is now a multinational technology company.

The social networking platform Facebook was initially created to connect university students to one another in the US. However, by 2006, the platform became accessible globally, and anyone over the age of 13 could register.

Facebook quickly went on to overtake existing social media platforms like MySpace and bought competing ones such as Instagram. As of Q4 2022, Meta notes that over 3.74 billion people were using at least one of its platforms each month.

buy Meta stock

Meta is the “F” in the FAANG group of tech stocks. This is an acronym that refers to five of the biggest companies in the sector. Other members of the group include Amazon, Apple, Netflix, and Alphabet (Google).

Meta was able to solidify its growth by purchasing multiple well-known platforms and services, such as WhatsApp, Instagram, Oculus VR, and Beluga. The vast majority of Meta’s revenue comes from advertising via Facebook, Instagram, and WhatsApp.

Facebook changed its name to Meta in 2021. Meta’s re-branding signified a shift from being a social media platform to becoming a Metaverse ecosystem with various AR and VR products and apps. Going forward, the company hopes to develop a Metaverse that people will use on a daily basis, similar to movies like Ready Player One.

Meta Stock Price – How Much is Meta Stock Worth?

Meta stock was added to the NASDAQ in May 2012 at a little over $38. The all-time highest value of Meta was in September 2021, when the stock hit almost $380. After this, the company lost billions of dollars in market value.

The stock drop was largely due to the aforementioned skepticism from investors about the direction of the company.

Another major factor affecting Meta in recent years has been Apple’s change to its rules and software surrounding app privacy. This made it much harder for advertisers to track people’s behaviors, which means less revenue for firms that make most of their money this way – like Meta. These factors combined led to disappointing financial results in early 2022 and a weak forecast.

Meta stock price history chart

Your capital is at risk. 

Meta released a statement citing Apple’s privacy changes as well as competition from other platforms as the primary reason for the negative outlook. So, what happened to Meta stock? Well, it cratered from $336 at the start of 2022 to $206 a little over a month later. The sell-off from investors was massive, far worse than any other major tech company experienced in the first half of 2022.

With that said, many Wall Street analysts rate Meta as a strong buy, so this could mean the stock is discounted at the February 2023 price of around $175. For anyone still making their mind up on whether or not to buy Meta stock, we’ll go over why this might make it a worthy addition to an investment portfolio next.

EPS and P/E Ratio

To get a clearer indication of the financial health of a company they wish to invest in, traders can look at the quarterly financials.

Here’s a quick breakdown of the EPS reported in the previous four earnings calls from Meta:

  • Q1 2022, reported EPS was $2.72. Down 17.58% YoY.
  • Q2 2022, reported EPS was $2.46. Down 31.86% YoY.
  • Q3 2022, reported EPS was $1.64. Down 49.07% YoY.
  • Q4 2022, reported EPS was $1.76. Down 52.04% YoY.

Below is the revenue from the same reports:

  • Q1 2022, reported revenue was $27.91bn. Up 6.64% YoY.
  • Q2 2022, reported revenue was $28.82bn. Down 0.88% YoY.
  • Q3 2022, reported revenue was $27.71bn. Down 4.47% YoY.
  • Q4 2022, reported revenue was $32.17bn. Down 4.47% YoY.

Looking at this information when learning how to invest in Meta stock will allow traders to assess the price-to-earnings (P/E) ratio.

This can be done by dividing the share price by the EPS. Based on the Meta stock price at the time of writing, the P/E ratio is 20.4.

Market Capitalization

At the time of writing, the market capitalization of Meta is just over $453 billion.

Although Meta stock has lost value in recent months, much like Snap stock it is still among the largest companies globally by market cap.

Meta Index Funds

People can also buy Meta stock via an index fund or ETF.

Some of the more popular funds that Meta is a component of are listed below:

  • NASDAQ 100
  • S&P 500
  • The Communication Services Select Sector SPDR
  • The SPDR Euro Stoxx 50 ETF

All of the funds listed above are available to buy at eToro without paying any commission.

Read More: Traders of all skill sets can learn how to trade ETFs here.

Meta Stock Dividends

Meta does not distribute dividends to investors. The company says that it retains its earnings instead. This is in order to finance the long-term growth of the business.

For anyone who finds this disappointing, eToro lists some popular dividend stocks, all of which can be purchased commission-free.

Meta Stock Forecast

As we mentioned, the majority of Wall Street analysts have Meta stock as either a ‘buy’ or ‘strong buy’.

That said, below, we discuss some of the core reasons why traders might opt to buy Meta stock right now:

Meta is Invested in a Virtual Reality Future

Meta is always working on staying relevant and has gone from a social networking company to one of the most popular metaverse stocks to buy.

  • Meta has invested billions of dollars into VR/AR. In 2021, the company invested $10 billion in the metaverse.
  • Meta invested $20 billion in capital projects in 2022 and will reach approximately $25 billion in 2023.
  • In June 2022, Meta introduced three new AI models which focus on visual-audio understanding. These models, which emphasize human voices in videos, are intended to move people toward a more immersive reality.
  • Moreover, the company has developed a VR platform called Horizon Worlds. This allows people to connect in a virtual reality world, create their own avatars, host parties and even partake in professional meetings.
  • Meta believes its metaverse is the future of the way we interact and will enable people to play, work and connect with others in online and immersive experiences.
  • The company also aims to monetize it by creating a digital ecosystem where people can purchase avatars and other virtual goods.

In February 2022, Meta announced it has surpassed 300,000 monthly users on its Horizon Worlds platform, although this is alleged to have dropped to 200,000 by October. Meta is constantly working on updating and improving Horizon Worlds and hopes to achieve mainstream success as the go-to place to meet in VR.

This includes Meta’s new Horizon Home feature that offers a wide range of distinctive surroundings via VR headsets, from a cutting-edge cyberpunk flat to a cozy cabin.

Moreover, as a welcome addition for metaverse fans, users can now view immersive films, invite their friends into their homes to hang out, and play cooperative video games.

Invest in Meta: Buy the Dip

Traders looking at the Meta stock price today may be interested in picking up some shares on the cheap. Despite the stock rally at the start of 2023, Meta is still down over the last five years. That means it could be a good value stock to invest in right now.

Meta five-year stock price chart:

Meta five year stock chart

Those who wish to buy Meta stock in 2023 will want to do look closely at what the company is doing in the VR space. For over a decade, Meta, then Facebook, was focused almost solely on advertising and social media platforms. However, the next decade for Meta will see the company shift ever more to its Metaverse project.

Whether or not Meta is a good buy right now depends almost entirely on how investors think it will compete in the VR industry going forward. The Meta stock forecast is difficult to predict for the next couple of years, and its price will likely be tied to how the VR market grows by 2025 and 2030.

The Company’s Advertising Revenue Growth 

Meta is facing short-term headwinds. This is due to inflation hitting a 41-year high in the US, rising interest rates, and shifting focus away from its social media platforms towards VR.

According to market analysts:

  • Nearly all of Meta’s revenue comes from its advertising division, which enjoys a near-duopoly with Alphabet in the US and other important areas.
  • Meta had its first revenue decrease in 2022 since its IPO, with revenue for the year falling by 1.12%.
  • The company also warned that tough times are ahead, the disappointing projection, according to Meta, was mostly caused by Apple’s privacy update for iOS.
  • That said, investors are worried about the combined effect of negative growth in advertising while the company is spending more than ever.
  • On the advertising side, the company’s revenue growth is likely to pick up speed once wider economic conditions ease.
  • In 2021, the company’s share of the global digital advertising market was around 23%.
  • Over 10 million advertisers use the personalized ad tools offered by Meta.

Meta is Investing in the Short-Form Video Trend

Meta has faced fierce competition from platforms such as TikTok.

However, the company has focused on its short-form video technology to capitalize on this ongoing trend.

  • Meta increased its investment in new short videos for Instagram and Facebook as its revenue growth slowed.
  • It’s hoped that products such as Meta’s Instagram Reels help the company fight off competition from TikTok.
  • The company said Reels has become one of its fastest-growing content formats, as well as fueling engagement growth on Instagram.

Reality Labs and Family of Apps

Meta is behind some of the most popular apps globally. Meta’s so-called ‘Family of Apps’  includes Facebook, Messenger, WhatsApp, and Instagram.

There’s also the ‘Reality Labs’ side of the business, which includes the VR and Metaverse divisions.

Meta products

Management modified how the firm reported its financials when it changed its name from Facebook to Meta. This saw the company reporting on its Family of Apps, as well as Reality Labs.

As such, Meta now has two reportable segments.

Here’s some information from the Q1 2022 highlights:

  • Daily active users reached 2.96 billion in Q4 2022.
  • As of Q4 2022, Meta has 3.74 billion monthly active users across all of its products.
  • Daily active users on Facebook crossed the 2 billion mark for the first tie in 2022.
  • Facebook’s monthly active users also increased to 2.963 billion last year.
  • The average revenue per user (ARPU) from all Meta products fell slightly to $39.63 in 2022, down from $40.96 the year before.
  • This still represents significant ARPU growth for the company, as the figure in 2020 was $32.03.

The company’s net profit in 2022 was down 41.07% to $23.2bn, this is largely attributed to spending increasing from $48.53bn in 2021 to $63.91bn in 2022. The Metaverse and VR have been the largest spending areas for Meta, the company has spent over $36bn on the projects since 2019.

Your capital is at risk.

Step 3: Open an Account and Buy Meta Stock with eToro

Now that we’ve covered the fundamentals of Meta’s stock price, history, and core business, we can go into more detail about opening an account with eToro. Other brokers are available, but we think eToro is the best platform to invest in Meta stock. Here’s how to buy stock Meta on eToro.

Step 1: Open an eToro Account

To begin, head to the eToro sign-up page linked above. Click “Start Investing,” and you will be taken to a page that looks like the screen below.

eToro create an account page

Create an account with the email sign-up shown above, or log in quickly using the Google/Facebook links at the top.

Your capital is at risk.

Step 2: Providing Basic Info and ID

After creating an eToro account, users will be taken to the homepage, where they will then need to provide some more details in order to begin trading. Look for the following banner on the page to begin. Completing the following verification process will allow users to remove deposit limitations from their account.

eToro verify banner

To verify, users will need to provide their name, gender, and date of birth. It’s important that these details are correct, as they will need to match the government ID that is required at the end of the verification. Next, eToro will need an address that also needs to be accurate.

eToro name and birthdate

After filling in the personal info, eToro will ask about your trading experience, work, and income. This is so eToro can protect users who are inexperienced from taking part in riskier aspects of the stock market, such as options trading.

Finally, eToro will ask for a phone number to send a verification code to and a government ID to verify that the information provided is correct.

Step 3: Deposit Funds

Depositing funds on eToro is simple. Click “Deposit Funds” from the homepage, and the next screen will look something like this:

etoro deposit funds page

Choose the amount to deposit and the funding source. Remember, eToro allows users to deposit as little as $10. While the Meta stock price per share today is currently around $175, eToro allows users to buy fractional shares. That means at the current price eToro members can buy as little as around 1/17th of a share of Meta to get started.

Step 4: Buy Meta Stock

After depositing funds, all that remains is to purchase Meta stock. On eToro, users have a few options for how they can do that.

Meta buy page on eToro

Search for Meta, and the dedicated page for the company will appear. Click “Invest,” and the window pictured above will pop up. At this point, users have multiple options for how they want to invest. The first thing to choose is how much to invest. This can be calculated by the amount of money or by the number of shares. To buy an exact number of shares, change the unit amount, and eToro will say how much is required.

In the picture above, to buy $1000 worth of shares eToro will calculate the exact number that amount will purchase, including fractional shares. Alternatively, set the exact stock amount to buy, and eToro will say how much money must be deposited to buy that amount.

Another option that users have is to set the rate at which they want to purchase shares at. That’s useful for those who think the share price may go down. Users can technically put in an order for any amount, but it will only execute if the stock actually reaches the quoted price.

That covers everything necessary to buy Meta stock now!

Is Meta Stock a Buy?

  • Out of 57 sell-side Wall Street analysts in February 2023, 28 rate Meta stock as a strong buy, and 13 have the company as a buy.
  • The company aims to give TikTok a run for its money with short-form video tech via Instagram and Facebook.
  • The majority of Meta’s revenue comes from advertising. At the time of writing, the company has more than 10 million ad firms using its service.
  • Revenue was down in 2022 as the company shifts its focus to VR and the Metaverse.
  • By February 2022, Horizon Worlds, which is part of the company’s metaverse, had drawn in over 300,000 users. Horizon Worlds was only released in December 2021.

Facebook was the king of social media in the 2000s and 2010s. Now, Meta aims to be the king of VR in the coming decades.

Conclusion

Potential Meta investors look to have missed the absolute low of $88 for the stock in 2022, however, now could still be a good buying opportunity.

Meta is at the beginning of a journey that could make it one of the most important companies in the world. Its massive investments in VR and the Metaverse are a risk to the company, but if they pay off, the potential for Meta’s stock is nearly limitless.

Mark Zuckerberg and Meta think they can see the future of human communication, interaction, work, and hobbies. Time will tell whether the Metaverse is the future, but if it is, it will dwarf the impact that Facebook had on the internet and society.

Those who want to purchase Meta stock should make sure to check out eToro for its 0% commission and excellent trading tools.

Your capital is at risk.

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