Gamestop began life in the US as a brick-and-mortar retail store selling gaming consoles and accessories. The company is now directing much of its focus to e-commerce and the stock still has the support of investor communities like WallStreetBets.

In this guide, we show you how to buy Gamestop stock on a commission-free basis with a top-rated online broker.

How to Buy Gamestop Stock – Quick Guide

It’s a simple affair to invest in companies online these days. Once you’ve decided where to buy Gamestop stock, you can create a broker account.

Below, we show you how to buy Gamestop stock on the eToro website from just $10 without paying any commission.

  • Step 1: Open an eToro Account
    To open an account, eToro will require you to fill in a quick sign-up form via the homepage. You will be required to enter your name, as well as your email and cell phone information. Add a username and password and upload some ID to continue.
  • 💳 Step 2: Deposit Funds
    When you deposit funds so you can buy Gamestop stock, you can add low amounts of $10 if you wish. There are lots of payment methods to choose from and no deposit fee for US traders. Payment types consist of wire transfer, ACH, credit/debit cards, and e-wallets which include PayPal, Neteller, and Skrill.
  • 🔎 Step 3: Search for Gamestop Stock
    In order to locate Gamestop, use the search bar. When it appears in the list, you can select the ‘Trade’ button to proceed.
  • 🛒 Step 4: Buy Gamestop Stock
    After hitting ‘Trade’, you can complete the order form. This simply entails deciding how much you wish to allocate to the company and entering that in the ‘Amount’ field. eToro supports fractional share trading, so you can add Gamestop to your portfolio by risking just $10.

As we explain later, eToro is the overall best trading platform for anyone learning how to invest in Gamestop stock.

We also offer a more detailed guide on the investment process later for any newbies.

Step 1: Decide Where to Buy Gamestop Stock

Making a decision on where to buy stocks is no easy feat with so many brokers offering access to the US markets. As such, we’ve reviewed the overall best place to buy Gamestop stock below.

Both of the following brokers are regulated in the US and hold a FINRA membership.

1. eToro – Overall Best Place to Buy Gamestop Stock

Interested in buying Gamestop stock via the best stock app in 2022? One of the reasons that eToro is the best place to buy Gamestop stock is you won’t be liable for commission fees. Best of all, commission-free trading is offered on over 3,000 stocks, and also more than 260 ETFs – regardless of whether the asset is US or internationally-based. When you buy stocks on eToro, you get access to exchanges from all over the world.

This covers everywhere from the US and Canada to the UK, Australia, various marketplaces in Europe and Asia, and the Middle East. Furthermore, the Gamestop stock price at the time of placing your order is irrelevant as if you don’t mind owning just a fraction of a share, as you can allocate as little as $10 to the investment.

eToro image

eToro also offers pioneering trading features. This includes smart portfolios, copy trading, and also the ability to partake in a social investment network. Put simply, you can add a ready-made, managed, and weighted basket of equities by allocating some funds to a smart portfolio.

By investing in copy trading, the buy and sell orders of a pro-investor will be added to your portfolio as and when a new position is opened or closed. The social aspect of eToro is simple. It’s like social media for traders. You can like, follow, and comment on the posts of other investors.

You can fund your eToro trading portfolio with just $10 and payment methods include e-wallets such as Neteller, Skrill, and PayPal. You can also opt for a wire transfer, ACH, or credit/debit card deposit.

Number of Stocks 3,000+
Deposit Fee FREE
Fee to Buy Gamestop Commission-Free
Minimum Deposit $10

What We Like:

  • More than 3,000+ stocks
  • Buy Gamestop stock at 0% commission
  • Minimum deposit only $10
  • Regulated by numerous top-tier entities
  • Accepts credit/debit cards and PayPal deposits
  • User-friendly trading app

Your capital is at risk.

2. Webull – Buy Gamestop Stock From Just $5

webull logoIf you are still making your mind up on the best place to buy Gamestop stock, Webull is worth a look. Gamestop is listed on the NYSE and as such, you won’t have to pay any commission when you buy stocks in the company on this trading platform.

Not only that, but thanks to the broker’s acceptance of fractional trading, you can also allocate as little as $5 when making a purchase. There are more than 5,000 stocks available to trade at Webull. There are also non-US listed stocks, however, these are offered in the form of ADRs which often attract fees between $0.01 and $0.03 per share.

Webull

You can fund your Webull trading account with a wire transfer or ACH and there is no minimum deposit required to start investing. If you’re preferred payment type is a wire transfer, you will be charged $25 per withdrawal and $8 each time you make a deposit.

As such, you might be better suited to eToro where all payment methods are free for US clients. If you are based in the US and want to diversify, you can buy cryptocurrency by staking as little as $1.

Number of Stocks 5,000+
Deposit Fee ACH – free / Bank wire – $8
Fee to Buy Gamestop Stock Commission-Free
Minimum Deposit $0

Pros

  • No minimum deposit
  • Minimum stock investment is just $5

Cons

  • International stocks offered via ADRs only
  • No copy trading tools
  • Does not support debit/credit cards or e-wallets

Your capital is at risk.

Step 2: Research Gamestop Stock

It goes without saying that you need to research any potential investment. As such, prior to electing to buy Gamestop stocks, you will need to carry out a thorough investigation to reach your own conclusion on whether it makes a viable investment for you.

To save you a bit of online legwork, we’ve detailed further information below for you to study. This covers the Gamestop stock price and some key financial data, amongst other things.

What is Gamestop?

gamestop logoGamestop is a specialized retailer in the US, Canada, Europe, and Australia. The company is well-known for selling video games, entertainment consoles, keyboards, collectibles, headsets, home computers, and more.

Gamestop had almost 5,000 brick-and-mortar shops at the height of its popularity. Whilst many shops have since been sold off, the company still operates over 3,000 outlets.

In addition to its traditional retail outlets, Gamestop is now concentrating on the e-commerce side of its business, to satisfy customers’ growing need for convenient online shopping and doorstep deliveries.

Not only that, but Gamestop, as we talk about shortly, is diving into the world of NTFs.

Gamestop Stocks Price – How Much is Gamestop Stocks Worth?

Gamestop was founded in 1984. In terms of Gamestop’s life as a publically listed stock, its initial IPO took place in February 2002, with a share price of $18. For many years the stock was stagnant and only saw two peaks over $50, with the most recent being just over $63 on December 24, 2007. Over five years of trading on the NYSE, Gamestop stocks have increased by 625%.

This all changed in 2021. Gamestop stock started in 2021 at a value of around $17 per share. However, as you likely know, in the same year Gamestop went on to become the poster child for a meme-stock craze that exposed weaknesses in the share market’s trading structure.

Following the hype surrounding casual and retail investors buying on mass, by January 27th Gamestop stock skyrocketed to almost $350. A day later, in an intra-day trading session stocks briefly increased to almost $500.

google chart gamestop

This illustrates a massive increase of almost 2,000% in less than a month.  By February 2021, the stock had plummeted to around $40. Many online brokers halted trading of the stock or put restrictions in place in an attempt to stop investors from dumping their shares and making gains from the dramatic slide.

Gamestop stocks didn’t stay down for long, as its shares slowly climbed back up throughout March 2021. For the rest of 2021, Gamestop remained above the $100 mark.

Interest in Gamestop stocks has increased once again. In March 2022, the company’s chairman Ryan Cohen announced that he had acquired 100,000 more shares of Gamestop’s common stock. Moreover, as we talk about shortly, GameStop stock is once again at the top of the discussion boards on the same online forum that caused the stock to skyrocket in 2021 – WallStreetBets.

Gamestop Market Capitalization 

As of writing, Gamestop has a market capitalization of nearly $13 billion – which makes it a large-cap stock. This is over 300% higher than its market capitalization a decade earlier.

Gamestop Index Funds

Gamestop stock is included in the S&P 400 Midcap index, S&P 600, and the NYSE Composite.

EPS and P/E Ratio

Let’s take a look at the financials of this company before you decide to buy Gamestop stocks.

  • From January 2017 to January 2021, GameStop’s P/E ratio stood at an average of -14.0x
  • During the same period, GameStop had a typical P/E ratio of -0.3x
  • Over the past 12 months, GameStop’s P/E ratio stood at -33.3x and the P/S ratio at 2.1 x
  • As of March 31st, 2022, GameStop’s stock has a P/E ratio of 0
  • Gamestop is unprofitable, so it’s not possible to offer a comparison to the P/E ratio of the industry average in the same sector

According to its latest financial report, Gamestop’s EPS is -5.02. With its management changeup and plans to expand its business model, the company should start to generate a profit in the next few years.

Gamestop Stock Price Prediction

The share price of GameStop is heavily influenced by non-fundamental variables such as shorting, unusually high trading volumes, and hype created by social media/online forums.

  • Analysts predict that GameStop’s stock will continue to stay around its present price in the intermediate term, with the possibility of another increase fueled by interest from the likes of Reddit
  • Throughout 2022, the majority of Wall Street analysts predict that GameStop’s stock price will drop
  • While the stock may reach $180, analysts believe that issues surrounding the core video game industry, disappointing profits, and concerns about Gamestop’s transformation into a technology company might limit any persistent increase

Looking at the long-term, the prognosis isn’t great according to market analysts. With that said, Gamestop has more than exceeded the expectations of market analysts on multiple occasions.

Furthermore, as 2021 taught us, the power of retail-level investors on online forums shouldn’t be underestimated.

Gamestop Stock Dividends

Between 2012 and 2019, Gamestop paid a consistent annual dividend. However, the corporation no longer distributes dividends owing to financial issues.

Is Gamestop Stocks a Good Buy?

Whether or not you decide to buy Gamestop stock will depend on multiple factors, largely, your own goals and appetite for risk.

Below we’ve listed some of the main reasons you might decide to buy Gamestop stock in 2022.

Gamestop is Changing its Business Model

Gamestop is changing its business model, according to a report released in mid-2021. The company has a comeback strategy in mind that involves modernizing, leveraging digital assets, and diversifying.

See below:

  • The announcement of Gamestop’s soon-to-be-launched NFT marketplace platform, as well as its ambitions for Web 3.0 and blockchain, appear to be the company’s first steps into the future
  • Immutable X, which is a blockchain protocol designed to mint NFTs, will be in charge of supporting the marketplace
  • Gamestop’s management has agreed to receive up to $150 million in IMX tokens, which is the protocol’s native crypto asset
  • This will be distributed in stages depending on how the project progresses
  • If Gamestop’s initiatives are successful, they might have a long-term impact on the company’s business model and future shareholder value
  • Another major goal of the recovery is to move away from expensive mall storefronts and become an internet-based retailer
  • On the surface, this appears to be a reasonable strategy, given that customer purchasing patterns have shifted to the digital realm and are continuing to do so

Gamestop’s forays into new and unproven areas, such as Metaverse prospects, NFTs, and cryptocurrencies have raised some eyebrows. However, the hope is these ventures create value for shareholders down the line.

Crucially, the company is still popular, and the hope is loyal customers follow Gamestop on its journey, as well as new ones. Gamestop’s CEO has said the company wants to become the Amazon of gaming.

Those who believe in the long-term plan of the company will still buy Gamestop stock, regardless of the fact it might not make them any gains in the immediate future.

Gamestop has a Strategic Multiyear Partnership With Microsoft

In order to provide rich new digital experiences to consumers, Gamestop will standardize its business operations on Microsoft’s hardware devices and cloud solutions.

This is all part of its mission to become the primary omnichannel customer access point for video game products.

  • This also allows Gamestop to offer Xbox All Access, which is a no-cost package that includes the Xbox system and 24 months of Xbox Game Pass Ultimate
  • Furthermore, GameStop and Microsoft are expected to collaborate on the release of one, or numerous, NFT titles
  • In February 2022, multiple hints were made of a potential announcement on social media, mostly Twitter and Reddit
  • This caused Gamestop stock to increase by almost 10%

Whilst rumors should be taken with a pinch of salt, if this comes to fruition, Microsoft would be able to use the collaboration to provide even better gaming experiences. This would apply to consoles such as Xbox as well as PCs.

The agreement would also enable Gamestop to develop new digital extensions of its brand, concentrating on membership-based services and digital currency as well as providing customers with the next generation of games.

A multi-year partnership with such a trusted technology company is another potential reason to buy Gamestop stock whilst priced at less than $200 per share.

Gamestop’s High-Profile Management Shakeup

When researching how to buy Gamestop stock, you will have noticed the boardroom and executive offices of the firm have been refurbished in the last year.

  • The board has been completely reconstituted, with activist investor and Chewy CEO Ryan Cohen now serving as chairman
  • Only three key officials at Gamestop have remained in place: Chief Information Officer Angela Venuk, General Counsel Dan Reed, and Human Resources Vice President Lisa Keglovitz
  • From Brand Development Vice President Andrea Wolfe to CEO Matt Furlong, everyone else is a newcomer
  • As news broke in 2021, premarket Gamestop stock rocketed 9%

Gamestop’s stock also soared after chairman Ryan Cohen invested an additional $10 million in the company in March 2022. Following the announcement, GameStop’s stock price soared to its highest level so far in 2022.

The new management team at Gamestop includes former Amazon executives. The hope for anyone looking to buy Gamestop stock is that this shakeup will bring stability to the company and allow it to grow exponentially.

If successful, this move could transform Gamestop from a brick-and-mortar retailer to an e-commerce powerhouse.

Gamestop is Creating a Buzz in Online Forums Once Again

As we’ve mentioned, Reddit’s WallStreetBets caused Gamestop stocks to skyrocket in 2021 when people lined up in their droves to short squeeze it.

The forum has over 100,000 communities and 430 million monthly active members and is a resilient and powerful force in the stock market.

  • This is good news for investors who are keen to buy Gamestop stock
  • That is to say, Redditors’ enthusiasm for GameStop’s stock has resurfaced
  • The topic has been dominating the forum’s most popular posts for several weeks

A slew of supportive tweets from the company bolstered the persisting belief that the stock will soon skyrocket via another short squeeze. Of course, there is no guarantee this will happen.

However, many investors missed the chance to buy Gamestop stock before the last meme rally in 2021, so now could be the time to invest.

Gamestop Has a Refreshed Balance Sheet

GameStop has reported a net loss in three of the previous four quarters. With that said, it has around $570 million in cash and $552.2 million in debt, resulting in total net cash of $18.1 million.

Gamestop used the increasing stock prices of 2021 to improve its financial sheet, raising $1.7 billion in desperately needed capital.

  • Gamestop’s short-term assets amount to $2.6 billion
  • This is are more than its short-term liabilities of $1.4 billion and its long-term debt commitments of over $542 million
  • Crucially, this means that Gamestop has more cash on hand than it has debt
  • In fact, according to recent data, over the last five years, Gamestop’s debt to equity ratio has dropped from 36% to 2.8%

With a market valuation of nearly $13 billion as of writing – which is up from $670.2 million in 2021, and over 4,800 locations, GameStop is still a company of significant size and thus 0 is working hard on increasing value for shareholders.

Risk of Opting to Buy Gamestop Stock

It is absolutely vital that you understand what risks you face when gaining exposure to Gamestop. As such, it’s important that you research the associated risks before you buy Gamestop stock for your portfolio.

The list of red flags below should shine some light on the potential risks.

Gamestop Faces Competition From Established E-commerce Giants

When you opt to buy Gamstock stocks, you’re making a speculative bet on better days ahead, with the shares currently selling at low levels compared with early 2021.

eToro chart gamestop

The market capitalization of GameStop is at nearly $13 billion as of writing, which isn’t far off the firm’s golden days of late 2007.

This was a time when the Xbox 360 and PlayStation 3 were the consoles of choice and Gamestop was the place to buy all things gaming.

However, there has been a huge transition from physical to online distribution formats in the video game industry, and digital channels still account for the bulk of new content downloads.

  • As we said, Gamestop is working on pivoting towards the e-commerce side of its business
  • Creating and upgrading current e-commerce sites is fairly simple
  • However, extending fulfillment and logistics capabilities to properly handle demand to a satisfactory level for customers can be costly and time-consuming
  • Gamestop faces stiff competition from retail giants such as Amazon, Walmart, Best Buy, and Target
  • For example, Twitch, which is owned by Amazon, already claims to be the gold standard for hardcore gamers who want to broadcast their in-game streaming

This is definitely a risk to be aware of prior to allocating funds to invest in Gamestop stock. With that said, if GameStop’s new leadership is serious about changing the company’s business strategy, the stock might become a less risky investment once more.

If you are still not ready to regard it as a long-term investment, consider electing to buy Gamestop stock at eToro, where you can risk just $10 on a fraction of a share.

Volatility is Still a Huge Risk

More than a year after Gamestop made headlines in early 2021 as a so-called ‘meme-stock’, investors are again on a wild ride. The stock has seen a 52-week high of $345 and a low in the same period of $78, so that’s a disparity of 126%.

GameStop’s latest highs aren’t nearly as lofty as 2021 when its stock was hovering over $350 a share at one time. In fact, some analysts say the retailer’s stock price might be significantly higher than its true value and will likely fall again.

Weekly volatility in the Gamestop market has averaged 18% over the last year, which is higher than 75% of US equities.

Gamestop is Still an Unprofitable Company

As quarterly revenues grew by barely 6% to $2.2 billion, GameStop reported losses of $147.5 million. This is compared to $80.3 million in net earnings a year earlier, with mounting expenses hammering its bottom line.

With that said, based on average estimates of $0.85 per share in earnings, profits are not likely to drive the stock price at this time. GameStop is not profitable and will not be for the foreseeable future – at least a few years according to some commentators.

If free cash flow continues to decline at its current pace of almost 41% per year, some market analysts predict that the company has a financial runway of around two and a half years.

Step 3: Open an Account and Buy Gamestop Stock

Opening an account to buy Gamestop stock is easier than you might have imagined. We offered a quickfire walkthrough earlier, but below you will see a more thorough step-by-step version.

Step 1: Open an eToro Stockbroker Account

This step-by-step walkthrough will show you how to invest in Gamestop stocks today at commission-free brokerage eToro. Begin by creating an eToro account – which requires you to add your chosen username and password.

You also need to enter and verify your email address.

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This can be followed by your first and last name, and cell phone number. The broker will send you confirmation that your account is being set up.

You can confirm your details by entering the code sent to the cell phone number you’ve given.

Step 2: Upload ID

eToro is regulated in the US and follows strict rules to maintain fair and transparent practices.

As such, when opening an account with eToro you will be prompted to upload a copy of your ID.

  • This can be a driver’s license, a passport, or a state ID and takes a matter of seconds if you have it to hand
  • You can just take a clear photo using your cell phone if you don’t have a digital copy of your ID saved
  • Next, eToro will ask you for proof of the address you gave when you created your account
  • This can be a statement from your bank that clearly shows your, name, address, and date
  • Alternatively, any utility bill will be accepted

On the other hand, if you need more options, you can head over to eToro to check the full list of supported KYC documents and IDs.

Step 3: Deposit Funds

Before you are able to buy Gamestop stock, you need to add some funds to your newly created eToro account. As we mentioned earlier, the broker accepts deposits as low as $10.

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Enter $10 or more in the ‘Amount’ field and pick a payment method to transfer funds to your account. Supported deposit methods include Neteller, Skrill, Rapid Transfer, bank wire, online banking, and also debit/credit cards.

US investors do not need to pay a deposit fee at eToro as the platform is denominated in USD.

Step 4: Search for Gamestop Stock

There are two different routes to find your chosen market at eToro. By far the easiest, and speediest option is to utilize the search bar as you see below.

Type ‘Gamestop’ into this empty field and you will see a list of options to choose from.

eToro Search Gamestop

Then, you need to select the button that says ‘Trade’.

Step 5: Buy Gamestop Stock

When you see the online trading form appear you can enter your stake.

Here, we are opting to risk $50 on Gamestop stocks, which is going to result in a fraction of a share being added to our investment portfolio.

eToro Buy Order Gamestop

You can stake $10 or more. When you’ve completed your trading order, eToro will take the specified quantity of funds from your available balance.

The Gamestop stocks will be added to your account so you can access them whenever you wish.

Gamestop Stock – Buy or Sell?

GameStop stock seems to be spiraling upwards again on the basis of increased trade volumes.

In this regard, at least five of the previous nine sessions – as of writing, have displayed above-average trading volumes, presumably indicating that ordinary investors are expecting a price increase in the near future.

  • Whether Gamestop stock’s recent surge mirrors 2021 levels remains to be seen
  • Market sentiment remains at a high-risk level due to continuous supply chain interruptions, a shift in the macroeconomic landscape, and geopolitical concerns
  • In terms of whether Gamestop stocks represent a buy or sell, market analysts seem to be torn
  • Essentially, GameStop must demonstrate that it can remain relevant and competitive in a future dominated by digital game downloads
  • As we talked about earlier, GameStop announced the creation of an NFT marketplace in March 2022
  • Not only that, but the company will be brought up to date to better serve gamers of the digital age

If you are still unsure whether the firm is a buy or sell, you could opt to buy Gamestop stock in small fractions at eToro. At this top trading platform, you only have to risk $10.

Conclusion

Gamestop became the poster child for the meme stock frenzy that occurred in 2021. There is no saying for sure whether prices will reach those highs again.

However, discussions on Reddit are creating a buzz about Gamestop stocks once more. To buy Gamestop stock from the comfort of home without paying commission charges, eToro is the best platform for the job.

You can finance your investments with a credit/debit card, e-wallet, and more. Fractional investing is also supported at eToro, so you can invest from just $10.

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Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

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