Ford Motor Company has cemented its legacy as one of the biggest automobile manufacturers in the world. With a growing revenue of $136 billion in 2021, Ford stock is among the most popular buys on the portfolios of stock market enthusiasts. 

In this guide, we show you how to buy stock in Ford and review the best platforms from where you can buy the company’s stock now. 

How to Buy Ford Stocks – Quick Guide

Trading and investing in the stock market has never been more accessible with online platforms. With a safe and reputable broker, you can buy stocks in minutes. For this example, we recommend eToro – the best place to buy stocks in Ford and multiple other tradable assets. 

Below, we show you how to buy Ford and other stocks on eToro.

  1. Open an account with eToro – Head over to the eToro website or mobile app and create an account. Provide your email address and create a username and password to complete this step.
  2. Upload ID – Verify your account on eToro by providing a valid photo identity. Either a passport or driving license can be used for the verification process. 
  3. Deposit – Using any of the multiple payment methods that eToro provides, deposit the amount of fiat currency you wish to start trading with. 
  4. Buy Ford Stock – Search for “Ford” using eToro’s navigation tools and enter your desired position size (minimum $10). Click “Open Trade” to confirm your purchase. 

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

The steps above present a quick overview of how to buy Ford stock using eToro. If you are looking for an in-depth description of how to buy Ford stock, continue reading our guide. 

Step 1: Choose a Stock Broker 

Your first step is to find the best place to buy Ford stock. The best stock trading platforms offer low fees on stock trades and provide a simple UI to accomplish this task. You should also look for brokers which provide fractional sharing – allowing you to buy just parts of a stock instead of purchasing an entire share. 

Below are reviews of the two best platforms to invest in Ford stocks that meet those criteria: 

etoro logo1. eToro – Overall Best place to buy Ford Stock

We recommend eToro as the best stock trading platform to purchase Ford and other quality stocks. From the 5-minute registration process to the simple website interface, eToro is beginner-friendly and relatively straightforward to use. 

Multiple Trading Options

Boasting over 24 million clients from around the globe, users can invest in over 3,000 tradable assets, including stocks, ETFs and cryptocurrencies – read our guide on how to invest in crypto to learn more. 

eToro review

eToro also provides CFD trading options, allowing you to leverage your trades. For example, a 1:5 leverage option on investment can boost profits (or losses) by 5x. 

Cost-Effective and Beginner Friendly

eToro is a favourite among cost-conscious and new investors. Firstly, eToro allows buying fractional shares – letting users buy a portion of a share to better diversify their funds and give access to buy cheap stocks

Secondly, eToro requires a minimum deposit of just $10 to begin trading. You also have access to multiple payment methods, including credit/debit options, bank transfers and e-wallets. The e-wallets include Paypal, Skrill and Neteller. 

Finally, eToro allows you to access many beginner-friendly tools like the “Copy-Trading” feature. This lets users copy the trades of senior and more experienced investors for no additional fees. 

Low Pricing and Well-Regulated

eToro’s competitive pricing makes it a favourable platform for buying stocks. The brokerage takes 0% commission on trades, charging a bid/ask market spread fee instead. You do not need to pay management, administration or ticketing fees either. 

eToro is one of the safest online brokerages globally, abiding by the strict policies set by its global regulators – The FCA, ASIC, CySEC, FinCEN, and FINRA included. 

Number of Stocks 2,500 + 
Deposit Fee Free
Cost of buying Ford Stock 0% commission (Small spread fee)
Minimum Trade Size $10

What we like: 

  • Commission-Free Trading
  • 2,000 + stock options
  • CFD + stock trading (leverage buying)
  • Copy-Trading to help beginners
  • Multiple payment methods for account funding
  • Heavily regulated worldwide

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

2. Webull – Invest in Ford stocks using a Trading App 

Founded in 2017, Webull provides users with the opportunity to purchase webull logomultiple stocks using their website or mobile app. Webull gives users access to stock options, ETFs and cryptocurrencies – however, the equities offered are all from the NYSE (New York Stock Exchange) and NASDAQ.

Charging zero commissions on stock trades and boasting a low minimum deposit of $5, Webull’s low pricing structure is beneficial for beginners. From the 3,000 + stocks available on the platform, you can invest in a variety of assets through the fractional sharing feature Webull offers. 

Webull review

However, Webull’s only drawback is its limited payment options for depositing money – only offering bank transfers as a payment method. Despite this, Webull’s easy account opening process and user-friendly mobile app make it a great platform from where to buy Ford stock. 

Catering primarily to the US markets, Webull is strictly regulated by the Securities & Exchange Commission (SEC), FINRA and SFC. A safe & secure platform, Webull provides over $500,000 worth of investor protection through the SIPC scheme. 

To choose the most suitable stock exchange for your investments, check out our eToro vs Webull review.

Number of Stocks 3,000 +
Deposit Fee No deposit fee
Cost of buying Ford Stock 0% commission (Small spread fee)
Minimum Trade Size $5

What we like: 

  • Commission-free trading 
  • 3,000 + stocks at your disposal 
  • User-friendly mobile app
  • $500,000 worth of user protection
  • Access to all NYSE and NASDAQ stocks

Your capital is at risk.

Step 2: Research Ford Stock

Now that you know where to buy Ford stock, it is important to complete a thorough assessment of the company before your investment. It is vital to analyse the company’s financials and business model to reach a conclusion on your investment decision. 

We have completed a detailed study of the Ford Motor company below to save you time and research. Read on to learn about some key financial data relating to the Ford stock. 

What is Ford? 

Founded by Henry Ford in 1919, Ford Motor Company is a leader in the global automotive industry andFord logo the second-largest family-owned company globally. The company manufactures, designs and markets an entire line of electrified and commercial vehicles – cars, vans, trucks and utility vehicles included. 

Operating globally, Ford Motor CO. employs more than 186,000 people. After operating as a standard automotive maker for more than a century, Ford is currently focusing on electric car production and self-driving technology to compete with Toyota, Volkswagen and Tesla. 

In 2021, Ford reported revenue of $136 billion, up from its 2020 earnings of $127 billion. The manufacturer also became the second-largest automotive maker of all-electric cars in the U.S, only behind Tesla. The company credits the desirable earnings due to an ease in the global computer chips shortage, which caused revenue to decline in 2020. 

Ford has big plans for 2022, with the release of its F-150 lightning truck, which is the number one selling truck in the United States. The automotive maker now expects to increase profits by 15% to 25% in 2022. 

Ford Stock Price – How Much is Ford Stock Worth?

Despite being formed in 1919, Ford Motor Company only went public in 1956. However, the Ford IPO (Initial Public Offering) turned out to be the largest in American history at the time. 

The Ford stock sold in the initial offering totalled $643 million. Over 200 banks on Wall Street applied for the Class A shares (first round of shares). Eventually, the stock reached a total market cap of $3.2 billion on the first trading day.

Currently, Ford Motor Co. has a total market cap of $60.2 billion. This equates to an all-time increase of almost 18x. In the last decade alone, the price has increased by 140%, increasing 136% in 2021 alone. 

Ford historical stock price

While the overall price performance has been strong, Ford Motor Co. has proven to be a volatile stock at times. In the 1970s, the stock had witnessed a dip of more than 70%. Trading at $35 in 1999, the stock again plummeted to a value of just $8.1 in 2008, triggered by the stock market crash. 

However, the Ford stock has historically recorded high earnings after dips in its stock price. After falling to a value of $1.5 in 1981, the stock soared to $15.7 by 1989. The same was witnessed after the 2008 stock market crash, as Ford rallied by 338% the following year. 

Currently, the Ford stock price is at $14.59 as of May 2022, down nearly 33% YoY (Year on Year). 

With a low P/E ratio of 5.10 and an EPS (Earnings per Share) of $4.5 in 2021, the Ford stock has just undergone a slight price correction. If you wish to purchase the stock at a discounted price, this could be an ideal time to invest in Ford Motor Co. 

Ford Stock Price Prediction

As mentioned in the sections above, the Ford stock price has corrected by more than 33% on a YoY basis. Currently, the automotive makers are focusing on the electric vehicles industry and have shared favourable earnings due to a reduced computer chip shortage in the space. 

Since the EV space is a growing industry with many uncertain and variable elements, such as future demand and availability of chip processors, it is hard to predict the exact route of the Ford stock. 

However, there are certain factors through which we can determine the future of Ford stock. 


Despite a market cap of $60.2 billion, Ford is behind some of its competitors in the EV industry. For example, Tesla leads the EV market with a market cap of $986.2 billion. 

CNBC states that Ford still has a long road ahead, despite the highs of 2021. With some of the competitors in the EV industry being highly over-valued, Ford is still reasonably valued and has significant growth potential. 


A group of 20 analysts at have predicted a median target of $18.50 for Ford in 2022. This is a 27.3% increase from current levels. It is worth noting that the highest target for Ford is $32, while the lowest is $11. 

According to The Street, a group of Wall Street analysts, Ford is a moderate buy with a median price target of $23.13. The price prediction estimates a 70% increase in the Ford stock price.

Ford Stock Dividends

Since dividend payouts can be a great way to earn passive income on stock investments; users have another reason to buy Ford stock. 

The Ford Motor Company is one of the best dividend stocks to purchase in the U.S markets, providing quarterly dividend payouts to all stockholders. On average, Ford provides an average dividend of 1% to 2% a quarter. 

The company has a history of successfully paying out quarterly dividends – 2006 being the last time investors did not get a payout. However, Ford has been announcing reducing dividends since in the last decade.

Ford dividends

In 2021, stockholders earned a dividend payout of $0.10 per share for the first three quarters. While the amount does not seem like much, dividend earnings are a massive boost for long-term investors and traders who have accumulated large amounts of the Ford stock. 

The last time the company did not pay out a dividend was back in 2006, making Ford a safe bet for regular dividend payouts throughout the year. 

Is Ford a Good Stock to Buy 2022

Considering all the information we have covered above, could Ford stock be a good investment for the future? Let’s analyse this by taking a detailed look into some of the main factors and talking points. 

EV industry 

The Ford stock is also gearing up to become a leader in the EV industry, which is one of the fastest-growing industries in the automobile industry. 

Ford USA posted the second-best sales in the EV industry in 2021, behind Tesla. Ford’s Mustang Mach-E sold more than 27,000 units in the year, making it the nation’s second-best-selling electric SUV behind Tesla’s Model Y. 

After achieving new sales records in December 2021, Ford’s electrified vehicles sector grew 36% faster than the rest of the companies in the industry. 

By maintaining chip supply issues and competing with Tesla and Lucid, Ford has the potential for more growth in the coming years. 

Available at a Discounted Price

Currently, the Ford stock is trading at $14.59 as of May 2022. The stock is 22% below on a  YoY basis. The company reported a 10.5% in vehicle sales and a further 17.8% decline in truck sales. 

Ford stock price

However, the SUV sales are up by 2.7% and their electrified sales are up by more than 50%. The EV sector represents 9.5% of its total sales and is the company’s main focus in the coming years. This is why many investors may favour entering Ford at the current price.

While this is not indicative of future profits, Ford Motor Company has a history of providing long-term investors with a good investment return. 

Earnings Increase 

Despite a decline in the stock price since 2022, Ford Motor Company reported stellar earnings in 2021. With total revenue of $136 billion in 2021, the company earned $9 billion more than the preceding year. 

The company made a profit of $17.9 billion in total. A big chunk of the gains came from Ford’s stake in Rivian, a maker of electric trucks. Another reason for the earnings increase was the company’s ability to adjust after a global computer chip shortage, severely delaying production throughout 2020. 

While Ford released a quarterly loss of $3.1 billion in April 2022, the stock did not witness a further correction. Ford has pointed to its recent investment in Rivian stock as the main culprit behind the downward earnings report. 

Ford Co. has also met Wall Street analysts earning predictions for Q1. The automotive maker made an EPS of 38 cents, higher than the predicted 37 cents coming from Wall Street. 

Ford’s revenue of $32.1 billion for Q1 also surpassed Wall Street’s expected earnings by almost $1 billion.  

Competitive Products entering the Market

2021 was a good year for the company due to Ford’s drastic entry into the EV space. The majority of Ford’s focus in the EV sector in the coming years is surrounding their new electric truck – The F-150 Lightning. Ford Co. states that they have already taken in more than 200,000 reservations from customers for this new product. 

While Tesla sold nearly twice as many EV products as their closest competitor in 2021, Ford expects to bridge the gap in the coming year. Based on pre-release sales, the F-150 Lightning has become the largest-selling electric truck in the United States. 

With Tesla having no similar product in the U.S markets currently, Ford expects profit before certain expenses to increase by 15% to 25%. The company is preparing to produce 60,000 more F-150 Lightning models in 2022 and 150,000 by 2024. 

If you intend on adding Ford stock to your investments, we recommend you do so using eToro. Click the link below to buy Ford stock now.

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.

Step 3: Open an Account & Buy Stock

Opening an account and learning how to buy stocks on eToro is straightforward. In under 5 minutes, start trading Ford on eToro by following 4 easy steps. 

Step 1: Open an eToro account

Visit the eToro website and complete the account creation process. You will need to provide your email address and create a username and password to sign-up with eToro. 

Signup on eToro

Complete this process by entering your full name and phone number and click on “Start Investing”. 

Step 2: Upload ID 

Since eToro is strictly regulated worldwide, users need to verify their identity & residency before buying any stocks. Complete your verification by providing a photo ID. 

eToro verification

  •  The photo ID can be either a passport or a valid driver’s license. 
  • Next, provide eToro with your address proof. For example – a Bank statement that shows your name, address and date. 
  • eToro will verify your identity in under 5 minutes and send you a verification confirmation via email. 

Step 3: Deposit Funds

Before you purchase Ford stock, you need to fund your eToro account. 

eToro deposit

Supporting multiple payment methods, eToro lets users invest with just $10. You can use credit/debit card options, bank transfers and e-wallets like PayPal, Neteller and Skrill to buy Ford and other dividend stocks now. 

Choose your preferred payment method and insert the deposit amount. Confirm this by clicking on “Deposit”. 

Step 4: Search for Ford Stock 

Once your funds have been deposited, you can proceed to search for Ford. Using the simple navigation bar that eToro possesses, type “Ford” into the empty field on the top of your search bar. 

After having selected the stock, click the “Trade” option to continue. 

Step 5: Buy Ford Stock 

Once you click on trade, a pop-up appears on your screen. On the top, you have the buy/sell button. 

Buy Ford stock

Select “Buy” should you wish to trade on the price of Ford to rise and “sell” if you think the price will go down. Being a CFD broker, eToro lets you access leverage trades as well. You can choose to leverage your trade up to 5x – multiplying your chances of making profits or losses.

 Enter your deposit position on the “Amount” section displayed on your screen. 

Once you have inserted your desired amount, click on “Set Order” to confirm the purchase. 

Ford Stock Buy or Sell?

After analysing everything from the company’s financials to their historical performance, is Ford stock a buy or sell? According to us, the Ford stock is a solid investment opportunity for the long-term. Many could look to enter the stock at current levels if they wish to purchase Ford at a discounted rate.

Historically, the Ford stock price has been volatile at times but always bounced back. After the financial crash in 2008, the stock price of Ford increased by 338% the following year. Similarly, Ford experienced a significant rally in 2021, gaining almost 140% in the year. 

Ford headquarters

Most price analysts are predicting the stock price of Ford to be a moderate buy for the rest of 2022. While this does not confirm a profit upon entry on current levels, the company is gearing towards a strong 2022 due to its electric vehicles sector. 

Ford Co. is expecting to increase roughly 15% to 25% of its annual revenues due to an increase in computer chip units. Ford is also expected to boost their EV industry with its new electric truck, the F-150 Lightning. With 200,000 pieces already being accepted by the company, Ford expects to bridge the sales gap between themselves and Tesla in 2022. 

Notably, the Ford stock has not faced a price correction despite slow earnings in Q1 of 2022. The earnings decrease is mainly due to their large stake in the electric truck company, Rivian – declining considerably after making Ford $9 billion in profit in 2022. 

Overall, Ford is a solid stock that allows investors to earn quarterly dividends of 0.10 per share with an annual dividend yield of 2.67%. Given that the company is severely undervalued in the EV sector compared to its rivals, the Ford stock is a popular pick for many analysts and enthusiastic stock-market traders.


This guide has discussed how to invest in Ford stock in 2022. After an in-depth analysis of the Ford stock price and finances, the future of the automotive and EV manufacturer looks promising. The second-largest EV retailer in the U.S is currently worth $60.2 billion and posted $17.9 billion in earnings in 2020. If you want to purchase shares of this company, we recommend eToro as the best place to buy Ford stock. 

With a combination of low fees and multiple user-friendly features and tools, we recommend eToro as the best place to buy Ford stocks. Use the link below to get started. 

Your capital is at risk. 68% of retail investor accounts lose money when trading CFDs with this provider.


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