LinkedIn, which started as a professional social network 20 years ago, has evolved into a diversified business that generates revenue from various sources such as membership subscriptions, advertising, sales, and recruitment solutions. With an impressive user base of over 930 million members across 200 countries, LinkedIn is undoubtedly the largest and most valuable professional network in the world.

From its history, users, and more, there’s a lot to explore, which is why we’ve compiled over 90 LinkedIn statistics and insights. In this report, we cover everything you need to know about LinkedIn. So, keep reading to discover what makes this professional networking and recruitment giant tick in 2023.

LinkedIn – Key Statistics

  • With over 900 million users across 200 countries and territories, LinkedIn is the largest professional network in the world.
  • There are 117 job applications submitted every second on LinkedIn.
  • Over 61 million people use LinkedIn to search for jobs each week.
  • 97% of B2B marketers use LinkedIn for their content marketing efforts.
  • Over 59 million companies have a LinkedIn Page.

Ryan Roslansky LinkedIn CEO profile

LinkedIn Investment Data

LinkedIn has secured millions in funding from multiple rounds, went public in 2011 with a successful IPO, and was eventually acquired by Microsoft in 2016, marking one of the largest technology deals of all time.

In 2003, LinkedIn raised $4.7 million in a Series A funding round.

This funding round was led by venture capital firm Sequoia Capital, with Greylock Partners and other investors also participating. The funds raised helped LinkedIn develop its platform and grow its user base.

In 2004, LinkedIn raised $10 million in a Series B funding round.

The funding round was led by Greylock Partners and included Sequoia Capital and other investors. With the funds secured, LinkedIn was able to expand its operations and develop new features on its platform.

In 2007, LinkedIn raised $27 million in a Series C funding round. 

This round was led by Bessemer Venture Partners and included the European Founders Fund, Sequoia Capital, and Greylock Partners, among others. The funding allowed LinkedIn to continue its expansion and develop more features.

In 2011, LinkedIn went public and raised over $350 million.

LinkedIn filed for its IPO in January 2011 and listed its first shares at $45 in May, under the New York Stock Exchange (NYSE) symbol “LNKD”. The stock opened at $83 and quickly climbed above $90 to hit a high of $122.70. Shares closed at $94.25 a share, valuing LinkedIn at around $9 billion. LinkedIn raised more than $350 million, making it one of the largest tech IPOs since Google in 2004.

Linkedin Stock chart

In 2012, LinkedIn’s Post IPO share price breached $100.

A year post-IPO, LinkedIn’s shares were trading at $100, 137% above its strike price of $32. LinkedIn’s share price started the year at about $77 and fluctuated throughout the year, reaching a high of around $127 in September 2012, before settling at around $112 at the end of the year. Hitting the $100 per share mark was a significant milestone for the company and reflected its success as the leading player in the professional networking and the recruitment industry.

In early February 2016, LinkedIn’s shares experienced their sharpest decline.

LinkedIn’s share price fell by over 40% to a three-year low, wiping out billions of dollars in market value. The decline was due to lower-than-expected revenue guidance for the first quarter of 2016, which led to concerns about the company’s growth prospects.

LinkedIn traded its shares for the last time in December 2016.

Following a $26.2 billion acquisition deal by Microsoft, LinkedIn shares traded for the last time on 8 December 2016, officially closing at $195.96. The merger saw each share of Class A LinkedIn common stock converted into $196 in cash. LinkedIn became a wholly-owned subsidiary of Microsoft, and its shares were delisted from the NYSE. 

LinkedIn Business Data 

LinkedIn has played a key role in the evolution of professional networking and the recruitment industry and has helped facilitate greater connectivity and collaboration among professionals worldwide. LinkedIn continues to expand, revolutionizing the way businesses hire, market, and sell.  

Microsoft acquired LinkedIn for $26.2 billion in 2016.

The $196 per share all-cash acquisition aimed to accelerate LinkedIn’s growth and integrate it with Microsoft’s other professional service offerings. The acquisition also provided Microsoft access to LinkedIn’s massive user base and data, which would enhance its products and services. Additionally, the acquisition allowed Microsoft to tap into LinkedIn’s advertising and recruiting businesses.

As of April 2023, LinkedIn operates under Microsoft’s Productivity and Business Processes segment. 

The company operates alongside Office and other business tools. Moreover, Microsoft has allowed LinkedIn to retain its distinct brand, culture, and independence.

Linkedin HQ

Ryan Roslansky is the CEO of LinkedIn.

Ryan joined LinkedIn in 2009 and worked in various leadership positions before taking over from Jeff Weiner in 2020. 

LinkedIn is headquartered in Sunnyvale, California, US.

LinkedIn has 36 offices globally, with 10 in the US and the other 26 located across Europe, Asia, North America, South America, and Australia.

As of May 2023, LinkedIn has just under 20,000 employees.

LinkedIn is down 720 employees as a result of changes to its global business organization (GBO) and China strategy.

Black and Latino leaders increased by 35% and 20.3%, respectively, in 2021.

LinkedIn continues to focus on becoming more diverse and inclusive. As a result, the number of Black and Latino leaders, managers, and senior employees increased by 35% and 20.3%, respectively, in 2021.

As of 2022, women made up nearly 42% of LinkedIn’s leadership.

LinkedIn continues to make efforts to reduce gender inequality. This figure is a significant step up compared to previous years and proves the company’s dedication to diversity and inclusivity.

Linkedin Business data

As of May 2023, LinkedIn has made 30 acquisitions

To expand its reach and range of product offerings, LinkedIn has spent over $2.29 billion acquiring businesses in sales force automation, HR tech, marketing tech, and more. The company’s most recent (2022) acquisitions include Edubrite and Oribi. Other notable acquisitions over the years include:

  • Glint – Acquired for $400 million in October 2018
  • – Acquired for $1.5 billion in April 2015
  • Bizo – Acquired for $175 million in July 2014
  • Bright – Acquired for $120 million in February 2014
  • Pulse – Acquired for $90 million in April 2013

As of 2023, 80% of LinkedIn’s office footprint is powered by wind and solar power.

Additionally, 70% of the company’s office footprint is green building certified. LinkedIn pledges to be carbon negative by 2030, reducing its carbon footprint (including Scope 3 emissions from travel and suppliers) by 55% and offsetting all remaining and historic emissions.

LinkedIn connected over 400,000 members to mentoring opportunities throughout 2022.

To help mentors and mentees get the most value out of the mentorship experience, LinkedIn continues to provide free mentorship resources via its Resources page. 

87.4% of fake accounts were blocked by LinkedIn between July and December 2022. 

The remaining 12.6% of fake accounts were stopped by LinkedIn’s manual investigations and restrictions. The professional network continues to enhance its defenses to prevent and remove malicious accounts.

LinkedIn’s automated defenses stopped 99.3% of spam and scam content.

Teams manually dealt with the rest. LinkedIn aims to take swift action against spam or scam content, which tends to include inappropriate commercial activity and repetitive communications or invitations.

LinkedIn Membership

There are 117 job applications submitted every second on LinkedIn.

Additionally, 8 people are hired and 9,000 connections are made every minute on LinkedIn. 

In 2022, job postings that don’t require a four-year degree increased by 33%.

2022 Insights by LinkedIn revealed that one in five job posts on the platform doesn’t require a college degree. This is up from 15% in 2021. 

There are over 131,000 schools listed on LinkedIn.

On LinkedIn’s own learning platform, more than 100 hours of learning content were consumed in 2022.

As of Q1 2023, there are now over 150 million subscriptions to newsletters on LinkedIn.

This is up from 37.5 million subscribers or over four times year over year.

There are more than 36,000 newsletters actively published on LinkedIn.

This includes newsletters from influential individuals like Melinda Gates, Arianna Huffington, and Richard Branson, as well as publishers like The Economist. 

The most significant source of traffic to LinkedIn is direct traffic, accounting for 73.92% of desktop visits.

According to Similar Web’s April 2023 data, direct traffic was the largest source of traffic for LinkedIn. The second-largest traffic source is organic search, which accounted for  20.10% of traffic.

LinkedIn similarweb traffic sources

LinkedIn Timeline and History

LinkedIn began in co-founder Reid Hoffman’s living room in 2002 and was officially launched on May 5, 2003. Since then, the platform has evolved into the world’s most prolific professional network. Let’s track LinkedIn’s 20-year journey to mass adoption below: 

  • 2003LinkedIn launches and is incorporated under the name LinkedIn, Ltd. in Delaware.
  • 2004 – LinkedIn reaches 1 million users.  
  • 2005 – LinkedIn Ltd reaches 10 million users and changes its name to LinkedIn Corporation in January 2005. Features launched throughout the year include Groups, Profile Views, and the very first ad.
  • 2008 – LinkedIn launches its mobile app and introduces LinkedIn advertising. 
  • 2009 – LinkedIn opens an office in Mumbai, India.
  • 2010 – LinkedIn sets up its international headquarters in Dublin and makes its first acquisition, mSpoke.

LinkedIn Timeline

  • 2011 – LinkedIn adds one new user every second and hits over 100 million users, with more than half located outside of the US. The company trades its first shares and the “Apply with LinkedIn” feature is launched.
  • 2012 – LinkedIn acquires SlideShare, introduces endorsements, and launches the Influencer program. The LinkedIn Ads Blog premieres and the company faces its first hacking attempt.
  • 2013 – LinkedIn acquires Pulse and Sponsored Content launches on LinkedIn.
  • 2014 – LinkedIn expands into China. The company acquires and Bizo, providing additional ad-targeting technology.
  • 2015 – LinkedIn acquires, introduces an improved mobile app, Recruiter product, and Newsfeed.  
  • 2016 – LinkedIn’s Learning Solutions division is set up and Microsoft acquires LinkedIn. Account Targeting launches as well. LinkedIn Timeline
  • 2017 – LinkedIn reaches 500 million users and redesigns its website. Lead Gen Forms are also introduced.
  • 2018 – Video Ads debuts.
  • 2019 – “Open for Business” feature is launched for freelancers and SMEs.The B2B Institute premieres and LinkedIn Events launches.
  • 2020 – Articles for pages and “LinkedIn Events” are launched, annual Marketing Jobs Outlook debuts and LinkedIn breaches $10 billion in revenue. 
  • 2021 – Microsoft ends LinkedIn operations in China and false claims that 500 million LinkedIn accounts were leaked online emerge. 
  • 2022 – LinkedIn’s membership exceeds 830 million and LinkedIn Collective debuts. Marketing Solutions reaches $5 billion in revenue. The next generation of Sales Navigator is introduced. LinkedIn acquires Oribi and opens its first office in Israel.
  • 2023 – LinkedIn reaches 900 million members and LinkedIn Audio Events launches, providing a new way to connect with peers, colleagues, and customers. 

LinkedIn Product Statistics

LinkedIn’s mission remains to connect creators with their communities, job seekers with jobs, learners with skills, and marketers with buyers. The platform aims to achieve this through a combination of free and monetized solutions that help members and customers stay connected and informed, advance their careers, and work smarter.

Around 39% of LinkedIn users pay for LinkedIn’s premium services, which include:

  • Career: $39.99 per month
  • Business: $59.99 per month 
  • Sales Navigator Core: $99.99 per month 
  • Recruiter Lite (Hiring): $199.95 per month 
LinkedIn Product Offering Features & Services
Free Solutions
  • Feed, Me, Messaging,
  • My Network & Search
  • People You May Know
  • Pulse, Influencers, Groups
  • Slideshare
  • LinkedIn Lookup & Address Book Importer
  • Publishing Platform
  • Jobs & Job Search App
  • Company & University Pages
  • Who’s Viewed Your Profile / How You Rank
  • Rich Media / Skills / Endorsements
Ubiquitous Access
  • LinkedIn Mobile
  • Robust set of APIs
Talent Solutions
  • LinkedIn Corporate Solutions (Recruiter, Referrals, Job
  • Slots, Recruitment Media,
  • Career Pages
  • LinkedIn Job Postings
  • Job Seeker
  • Recruiter Lite
  • LinkedIn Learning
Marketing Solutions
  • Sponsored Updates
  • LinkedIn Ads
  • Elevate
  • Sponsored InMails
  • Display Ads
  • Ads API
Premium Subscriptions
  • Professional/Individual
  • Subscriptions
  • Sales Solutions (Sales Navigator)
  • Profinder

Talent Solutions 

LinkedIn’s Talent Solutions include Hiring and Learning & Development products. Hiring provides innovative recruiting tools to help users become more successful at talent acquisition and professional development. Learning & Development tools provide online education courses that help professionals learn new skills and accelerate their careers.

As of October 2022, over 700,000 companies use LinkedIn to source and hire.

In addition, LinkedIn data shows that over 4.9 million talent professionals actively use LinkedIn to source and target the right candidates in 2023.

LinkedIn’s Global Talent Trends Report shows that hiring has slowed down since 2022. 

Based on data from 17 countries, LinkedIn’s May 2023 Global Trends Report revealed that hiring has slowed down. The largest drops are in Singapore, Canada, and India where hiring rates have decreased by more than 40%. The UK has seen a 34% decline, while the US has seen a 28% decrease.

Businesses using skills data are 60% more likely to make a successful hire in 2023.

Skills-first hiring remains a priority in 2023, with 75% of recruiting professionals stating that it will be part of their hiring processes this year.

LinkedIn data also revealed that recruiters using skills to find talent are 22% more likely to receive InMail acceptances.

Because it grants them access to a wider pool of candidates, recruiters who filter their LinkedIn searches by skills get better response rates.

Linkedin Job Prospects

There are over 40,000 skills listed on LinkedIn.

Over 45% of recruiters on the platform use skills data to fill their roles. 

In Q1, 2023, LinkedIn announced new integrations between Viva and LinkedIn Learning.

These integrations will help companies invest in their current employees by providing access to courses directly in the flow of work.

Over 13,000 organizations around the world use LinkedIn Learning.

LinkedIn Learning provides a modern learning experience featuring over 20,000 courses in seven languages.

Marketing Solutions

LinkedIn’s Marketing Solutions help businesses reach, engage, and convert audiences at scale. The professional network remains the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

According to LinkedIn’s internal data:

  • Marketers can access up to nine times more monthly touchpoints through LinkedIn ads.
  • LinkedIn Conversation Ads drive four times higher open rates and engagement rates than traditional email and twice the engagement as Message Ads. 
  • LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email.
  • Brands that advertise on LinkedIn experience an average of 10 to 15% lift in short-term ad performance. 

As of January 2023, LinkedIn has an impressive advertising audience reach of 102.4% in Bermuda.

LinkedIn’s audience reach is 97% in the Cayman Islands, 75% in the US, and 65% in the UK.

LinkedIn Advertising Audience

LinkedIn’s advertising audience reach increased by 11.4% between 2022 and April 2023.

This means that advertisers can now reach 94 million more members on LinkedIn in April 2023. Analysis by Data Reportal indicates that LinkedIn’s advertising reach has grown faster than Facebook’s advertising reach over the past 12 months.

As of April 2023, LinkedIn’s global advertising audience is as follows:

  • 200 million users between the ages of 18 and 24 (21.1% of LinkedIn’s total ad audience)
  • 520 million users between the ages of 25 and 34 (55.8% of LinkedIn’s total ad audience)
  • 170 million users between the ages of 35 and 54 (20.1% of LinkedIn’s total ad audience)
  • 23 million users 55 years old and above (2.9% of LinkedIn’s total ad audience)

97% of B2B marketers use LinkedIn for their content marketing efforts.

Additionally, four out of five B2B marketers have identified LinkedIn as the most effective channel for driving high-quality leads

Audiences on LinkedIn are six times more likely to convert.

According to LinkedIn data, advertising audiences exposed to brand and acquisition messages on the platform are more likely to convert.

B2B brands advertising on LinkedIn experience double in their brand attributes. 

LinkedIn Data shows that businesses experience a lift in brand attributes when advertising on LinkedIn. In addition, brands tend to see a 33% increase in purchase intent from advertising exposure on LinkedIn.

Marketing Solutions Infographic

80% of LinkedIn members drive business decisions.

LinkedIn advertising gives advertisers access to over 65 million business decision-makers.

Marketers see up to 2x higher conversion rates on LinkedIn.

With an audience of over 900 million members and 57 million companies across 200 countries and territories, LinkedIn allows marketers to tap into a broad and powerful audience.

Premium Subscriptions

LinkedIn’s premium subscriptions allow professionals to manage their professional identity, grow their network, and use additional services like premium search. With premium services, LinkedIn users can increase their search results, send messages on LinkedIn’s InMail system, contact members outside their networks, and see information about people who have viewed their profiles.

LinkedIn Premium

Premium members are 2.6x more likely to get hired on LinkedIn. 

LinkedIn Premium gives subscribers insights into 20 million open jobs, allowing members to explore valuable resources to help with their search.

LinkedIn’s InMail service is 2.6x more effective than emails alone.

Premium subscribers can contact peers, industry leaders, or potential partners more effectively through InMail.

Sales Solutions

Sales Solutions help companies strengthen customer relationships, empower teams with digital selling tools, and acquire new opportunities.

In Q1 FY 2023, LinkedIn launched the next generation of Sales Navigator.

This new feature helps sellers increase win rates and deal size by better understanding and evaluating customer interest.

Sellers who use Sales Navigator close 45% larger deals.

According to a Dec. 2022 LinkedIn analysis of global CRM-synced customers, sellers who use Sales Navigator close larger deals, and their win rates improve by 4%.

LinkedIn’s Sales Navigator can boost a company’s Social Selling Index (SSI) by 20% in six months.

Sales Navigator helps companies leverage real-time insights and B2B data to maximize their SSI scores.

LinkedIn Revenue Statistics

Since its acquisition in 2016, LinkedIn’s financials have been consolidated with Microsoft’s. LinkedIn’s primary source of revenue is generated through: 

  • Talent solutions (recruitment services)
  • Marketing solutions (advertising sales)
  • Premium subscriptions (membership privileges)
Year LinkedIn Revenue (in billions) Year-on-Year change
2010 $0.24 N/A
2011 $0.52 115%
2012 $0.98 86%
2013 $1.53 56%
2014 $2.21 44%
2015 $2.99 35%
2016 $2.30 -23%
2017 $2.28 -1%
2018 $5.25 130%
2019 $6.75 29%
2020 $8.05 19%
2021 $10.28 27%
2022 $13.81 34%

In Q3 of FY 2023, LinkedIn’s revenue increased 8% year-over-year.

According to LinkedIn, the increase in revenue between Q1 and Q3 of 2023 is largely due to its Talent Solutions, which continues to connect hirers to job seekers and help professionals build the skills they need to access opportunities. 

Over the fiscal year 2022, LinkedIn generated 34% more revenue.

LinkedIn’s revenue for FY 2022 was $13.8 billion. This was up from $10.2 billion in 2021 and $8.07 billion in 2020 and was driven by higher demand for talent and marketing solutions.

Linkedin revenue

LinkedIn generated more than $3.8 billion in advertising revenue in 2021.

This figure is projected to hit $7.7 billion by 2026. 

LinkedIn accounted for 7% of Microsoft’s revenue in 2022.

LinkedIn’s total revenue was $13.8 billion in 2022, which is 7% of Microsoft’s total revenue. This is up from 6% in 2021.

LinkedIn Marketing Solutions breached $5 billion in revenue for the first time in July 2022.

By 2024, eMarketer projects LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.

LinkedIn Demographics Data

LinkedIn has over 930 million members in over 200 countries and territories worldwide.

With over 261 million members, Asia Pacific is home to the highest number of members. In second and third place are Europe and North America, with 242 million and 224 million members, respectively. 

Member growth showed positive growth for the seventh consecutive quarter. 

According to Microsoft’s Q3 FY 2023 results, members in India increased by 100 million or 19% between January and April 2023.

Map of Users Linkedin

LinkedIn’s international user base increased at double the pace of its US user base in Q1 of 2023.

LinkedIn continues to expand into global markets, with its international user base growing at twice the pace of its US user base in Q1 2023. 

As of January 2023, 60% of LinkedIn users globally were aged between 25 and 34 years old. 

Users belonging to the 18 to 24-year age group made up 21.7% of LinkedIn’s user base, while users over 55 accounted for 2.9% of LinkedIn’s audience. 

LinkedIn saw a 73% year-over-year increase in student sign-ups. 

The increase comes as Gen Z enters the workforce.

Age distribution Linkedin

The US has the most LinkedIn members.

Between April and January 2023, LinkedIn had an audience reach of 200 million users in the US. The country was by far LinkedIn’s largest market. Runner-up India had an audience reach of 99 million. 

In 2022, the US accounted for 31.2% of web visits to LinkedIn. 

The US ranked first while India ranked second with 7% and the UK came in third, accounting for 6% of all web visits. 

Over 25% of US adults are LinkedIn users, according to Pew Research Center.

LinkedIn’s penetration levels in the US are a testament to its power as a professional network and recruitment platform.

56% of LinkedIn users are male.

LinkedIn’s user base is predominantly made up of men aged 25 to 34. Additionally, men are 30% more likely to use LinkedIn than women.

AgeGender Distribution Linkedin

In December 2022, one-third of LinkedIn members had a bachelor’s degree.

Another 23% held a master’s degree or its equivalent, while 2% had a secondary-level education.

44% of LinkedIn users take home over $75,000 per year.

According to US Census data, this is above the national median household income of $70,784 per year in 2021 and $71,186 per year in 2020. This means LinkedIn’s audience has two times the buying power of the average web audience.

LinkedIn Usage Statistics

According to LinkedIn’s internal data:

  • Over 61 million people use LinkedIn to search for jobs each week.
  • 20 million LinkedIn users have added #OpentoWork frames to their profiles.
  • More than 11 million members have turned on LinkedIn creator mode since its launch in 2021.
  • LinkedIn users viewed 22% more Feed Updates in 2022.
  • LinkedIn users are having 25% more public conversations on the site.
  • LinkedIn users are sharing 25% more public content year over year.
  • LinkedIn users are scheduling 176% more LinkedIn Live events year over year.
  • There is a 75% increase in the number of spontaneous LinkedIn Live events year over year.
  • LinkedIn users created 150% more annual virtual events in 2021 than in 2020, and 231% more members attended these events.
  • LinkedIn users interact with LinkedIn Pages more than 2 billion times per month.

Member Engagement LinkedIn

Amazon is the most followed company on LinkedIn.

With over 29 million users, Amazon leads the pack in terms of subscribed followers. In second place is Google with 27.4 million followers, and in third place is LinkedIn with just over 24 million followers.

LinkedIn users have added over 365 million skills to their profiles since Q3 2022.

This is up 43% year-over-year. With LinkedIn’s acquisition of EduBrite, members across the globe will soon be able to earn professional certificates from trusted partners directly on the platform.

As of 2021, there has been a 362% increase in LinkedIn members posting about flexible work. 

According to LinkedIn’s Global Trends Report, there has also been a 35% increase in posts about well-being and a 15% increase in posts about company culture.

Linkedin Most followed

13% of US LinkedIn users used the platform to get news in 2022.

According to Pew Research, this is down 2% from 15% in 2020. Additionally, users aged between 30 and 49 made up over 40% of social media news consumers on LinkedIn.

According to GWI’s 2022 Social Trends report, consumers aged 16 to 64 use LinkedIn for the following additional reasons:

  • Keeping up with the news.
  • Finding information about brands.
  • Posting and sharing photos or videos.

As of May 2023, the average time a LinkedIn user spends on the platform is 7 minutes and 22 seconds.

According to Similar Web, LinkedIn users spend just over 7 minutes on the platform per visit. On average, they also visit seven pages per visit. 

As of April 2023, 59 million companies have a LinkedIn Page.

According to LinkedIn’s internal data, 2.7 million of these pages post at least weekly.

LinkedIn vs Competitor Stats

LinkedIn’s main competitors in the professional networking and recruitment space include other online job search and career networking platforms such as:

  • Indeed
  • Glassdoor
  • Monster
  • ZipRecruiter
  • Xing

These online platforms provide similar services to LinkedIn, such as job postings, resume hosting, and professional networking tools. Additionally, LinkedIn also competes with social media platforms, such as Facebook and Twitter, which have their own professional networking features. LinkedIn, however, remains the largest and most popular platform in the professional networking and recruitment space, with over 930 million members in over 200 countries and territories worldwide.

LinkedIn Product Offerings Competitors
Free Solutions
  • Facebook Groups
  • Twitter
  • Indeed
  • Wellfound (formerly AngelList Talent)
  • Xing
  • Glassdoor
  • JobCase
Talent Solutions
  • Zip Recruiter
  • Opportunity
  • SeekOut
  • iCIMS Talent Cloud
  • hireEZ
  • SmartRecruiters
  • Zoho Recruit
Marketing Solutions
  • Facebook for Business
  • Google Ad Network
  • AdRoll
  • Marin Software
  • Twitter Ads
Premium Subscriptions
  • DiscoverOrg
  • InsideView
  • UpLead
  • RainKing
  • Monster
  • Ladders
  • FlexJobs

LinkedIn is considered the leading platform for B2B lead generation.

Accurate and up-to-date professional data, combined with a vast business-oriented user base and advanced advertising tools, make LinkedIn an invaluable part of a modern B2B marketing strategy. In fact, over 40% of B2B marketers consider LinkedIn to be the most effective channel for driving high-quality leads.

96% of B2B marketers use LinkedIn for organic social marketing.

With most B2B marketers relying on LinkedIn’s platform for paid advertising, it comes as no surprise that they also find the network effective for organic brand engagement. This puts LinkedIn ahead of Facebook and Twitter as the top network for B2B marketing.

Linkedin business growth

In 2022, LinkedIn ranked seventh in the top ten fastest-growing brands worldwide.

This was based on its brand value growth of 68%. LinkedIn and YouTube were the only two social media networks in the rankings.

LinkedIn had a total of 1.6 billion visits between April and May 2023.

This is down 10.6% from the previous month and puts LinkedIn in 18th place in terms of global website traffic rankings.

As of March 2022, LinkedIn was the leading platform used to research businesses by job seekers in the US. 

LinkedIn remains the most popular employment-related social network in the US, with Glassdoor following closely behind.


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