With its unique approach of empowering women to make the first move, Bumble Inc. has transformed the online dating landscape, gained a massive user base, and achieved significant milestones.
In 2021, Bumble made headlines as the youngest female-led company to go public, solidifying its position as a trailblazer in the industry.
The company’s success extends beyond dating into categories like friendships and professional networking.
Uncovering all there is to know about Bumble’s impact and growth can be a daunting task given the vast amounts of data scattered across the internet.
However, we have compiled a comprehensive list of over 70 Bumble statistics for 2024, offering a consolidated view of its revenue, users, and more.
Bumble is on a mission to make the world a kinder place. Explore its rise to industry dominance in the timeline below. As of 2023, Bumble Apps have a combined community of over 600 million across six continents. An average of 40 million users used Bumble apps in 2022. In its IPO prospectus, Bumble stated it had 42.1 million monthly active users (MAUs) across its apps as of September 2020. According to data by Sensor Tower, Bumble accounted for 12.3 million of those MAUs. But after going public, Bumble has stopped disclosing its MAU figures. This makes it difficult to assess the company’s overall growth, the ratio of free to paid users, and the company’s ability to convert free users into paid members. The worldwide gender distribution of Bumble.com skews male. As of April 2023, 58.63% of Bumble’s audience was male and 41.37% female. The worldwide gender distribution of Badoo.com skews male. As of April 2023, 64.33% of Badoo’s audience was male and 35.67% female. 25 to 34-year-olds account for Bumble’s largest web audience. The age distribution of Bumble’s users as of April 2023 is as follows: 25 to 34-year-olds account for Badoo’s largest web audience. The age distribution of Badoo’s users as of April 2023 is as follows: In Q1 2023, total paying users increased to 3.5 million. The first quarter of 2023 saw Bumble’s total paying users increase to 3.5 million compared to 3.0 million in Q1 2022. In the first quarter of 2023, Bumble App’s paying users increased by 31% to 2.3 million. In addition, paying users also grew by 98,000 quarter-over-quarter. In 2022, Bumble had 3.2 million total paying users across its apps. This is up from 2.9 million users in 2021 and 2.5 million users in 2020. According to Bumble, the growth was driven primarily by increased Bumble users year-on-year. In 2022, Bumble App had 2 million or 33% more users. Bumble App’s user count increased by 33% or 500,000 in 2022 to 2 million users. In 2020, the user count was at 1.2 million. Growth in users is due to Bumble’s continued efforts to expand into Europe, Asia, and Latin America. In 2022, Badoo App and others experienced a decline of 1.2 million users, or a decrease of 14%. User count for the Badoo App and Others fell by 14% from 1.4 million users in 2021 and 2020 to 1.2 million in 2022. This was driven primarily by Bumble’s decision to discontinue its operations in Russia and Belarus. Bumble Inc. encourages integrity, kindness, equality, confidence, and respect during all stages of any relationship — whether online or offline. As of May 2023, the company had three core products: the Bumble app, the Badoo app, and the Fruitz app. Founded by CEO Whitney Wolfe Herd in 2014, Bumble is one of the first dating apps built with women at the center, connecting users through dating (Bumble Date), friendship (Bumble BFF), and professional networking (Bumble Bizz). On the Bumble app, women make the first move. This is in line with Bumble’s philosophy that relationships should begin with respect and equality. On the Bumble app, subscription offerings include Bumble Boost and Bumble Premium. As of May 2023, these subscription plans include 1-day, 7-day, 1-month, 3-month, 6-month, or lifetime packages. Bumble subscribers and non-subscribing users can also access additional features through in-app purchases. Premium subscriptions cost: Bumble.com had 50.18 million web visits between February and April 2023. According to SimilarWeb, 78.8% of these were desktop visits and the other 21.2% were mobile web visits. Users spent an average of 7 minutes on the site and visited an average of 4 pages per visit. Bumble is a dating platform where women make the first move, leveling the playing field and changing the dynamics of dating. 70% of Bumble users felt positive about online dating in 2023. Bumble conducted a survey of over 10,000 of its users around the world and found that daters are optimistic about dating in 2023. 38% of Bumble users were more open to dating beyond their typical physical type in 2023. 28% of users are no longer concerned about dating the type of person others expect. Additionally, 63% of daters on Bumble were looking for emotional maturity before physical looks. 52% of Bumble respondents intended to set more boundaries in 2023. According to Bumble’s internal data, more single people were taking control of their dating lives by establishing more boundaries in 2023. 63% of Bumble users consider their emotional needs, 59% are being more intentional about how they put themselves out there, and 53% don’t over-commit themselves socially. 39% of Bumble users ended a marriage or a serious relationship between 2020 and 2023. According to Bumble, the COVID pandemic led to a high number of people returning to the dating scene, with 36% of new singles using dating apps for the first time. In 2023, 33% of daters were more open to relationships with people who are not in their current city. Research by Bumble revealed that connections span multiple cities in 2023. Post-COVID lockdowns, more people are prioritizing exploring the world and working remotely. With it, the freedom to work from anywhere has made singles more open to long-distance or international relationships. 49% of Bumble users are looking for balance in 2023. The balance between work, life, and relationships was more important to daters in 2023, with 13% of daters no longer wanting to date someone who had a very demanding job. Additionally, 52% of daters were actively making room for rest in their lives, with 54% caring more about a potential partner’s work-life balance than their career status. 40% of Bumble users planned to speak more candidly about sex in 2023. Exploring sexuality has become increasingly important to daters, with 20% saying they explored their sexuality more in 2022. 28% of Bumble users reported that they’re setting financial boundaries early in their dating lives. Money is less of a taboo date topic in 2023, with daters wanting to have more honest conversations about money with their dates. 32% of Bumble users across the globe are less impressed by over-the-top first dates. Dates got less elaborate in 2023, with 57% of daters stating that they are more interested in casual dates than fancy ones. 74% of men on Bumble say that they’ve examined their behavior more over the last year. More than 52% are actively challenging gender stereotypes, with 38% now speaking more openly about their emotions with their male friends. Additionally, 49% agree that breaking gender roles in dating is beneficial to their dating lives. Bumble BFF was launched in 2016 as a simple, fun way to meet new friends and build a supportive community. Bumble BFF had over 50 million swipes and over a million matches within the first few months of its launch. When Bumble BFF launched in 2016, some of the top reasons for joining BFF included being new in a city, working out, having dog dates, arranging playdates for their kids, and more. By the end of 2021, 15% of Bumble users had also used BFF. In May 2021, Bumble reported that the average time spent on BFF had increased by 44% for women and 83% for men. It also said more than 90% of women who initiated contact on BFF in March had found at least one match. In August, 10% of Bumble’s users were also using BFF. In November, the company reported BFF’s monthly active users had risen 45% year-over-year in the third quarter. In 2022, Bumble added a Hives feature to Bumble BFF. In the initial testing phase, 40% of active BFF users made use of Hives and the feature’s one-month retention rate was around 75%. In 2022, the weekly average number of sessions for BFF members increased by two-thirds. With the rise of platonic social networking in 2022, Bumble BFF’s weekly time spent in-app increased by 16%. Morgan Stanley’s 2023 revenue estimate for Bumble BFF was about $1 million. Despite the increasing demand for platonic friendships, especially among Gen Z, BFF hasn’t proven to be lucrative for Bumble yet. Bumble Bizz was launched in 2017 to bring Bumble’s female-led swiping experience to the professional world. Over the years, it has grown into a platform for professionals to connect and network. In 2018, Bumble launched the Bumble Fund. With investors such as Serena Williams on board, the fund has dedicated itself to empowering businesses founded or led by women of color and those from underrepresented groups. According to Bumble, the fund provides an average check size of $25,000 to $50,000 and primarily works with: In 2020, Bumble pledged to support small businesses by offering up to $5,000 in monetary support. At the height of the COVID pandemic, Bumble committed to supporting 200 businesses across 11 countries. To submit a request, small business owners had to match with the Bumble Community Grants profile in Bizz, BFF, or Date mode. Launched in 2006, Badoo is among the first free-to-use web and mobile dating platforms. In 2016, it surpassed 318 million users to become one of the largest dating apps in the world. As the online dating landscape changes, Badoo aims to make finding meaningful connections easy, fun, and accessible for users across the globe. On the Badoo app, subscription offerings include Badoo Premium and Premium Plus. As of May 2023, these subscription plans include 1-day, 7-day, 1-month, 3-month, 6-month, or lifetime packages. Badoo subscribers and non-subscribing users can also access additional features through in-app purchases. Premium subscriptions cost: In December 2022, the Badoo app had 2.6 million downloads. North America and Latin America saw a substantial 1.48 million Badoo downloads. In the Asia Pacific region, Badoo garnered 311,000 downloads, while in Europe, the Middle East, and Africa, it had 808,000 downloads. Badoo.com had 182.5 million web visits between February and April 2023. According to SimilarWeb, 61.77% were mobile web visits while 38.23% were desktop visits. Users spent an average of 10 minutes and visited 12 pages per session. As of May 2023, Badooo users spend an average of 1.8 hours daily on the Badoo experience. Users make a total of over 12 billion swipes per day and more than 400,000 people sign up for a Badoo experience each day. Additionally, over 350 million messages and 10 million photos are added to the Badoo platform. Acquired by Bumble in 2022, Fruitz is a dating app targeted at Gen Z. Fruitz requires all users to select a profile fruit to symbolize their dating intention. The fruits feature fosters honesty, transparency, and clear dating intentions. Subscription offerings on the app are called Fruitz Premium and Fruitz Golden. Similar to Bumble and Badoo, Fruitz also offers flexible subscription packages and in-app purchases. Fruitz premium starts at $10,99 per month, with 6-month and 12-month packages available. A Fruitz Golden subscription starts at $26,99 per month. 3-month and unlimited packages are also available. In 2022, Fruitz was the second most downloaded dating app in France. While France remains Fruitz core market, the app has seen rapid growth across the Netherlands, Belgium, Sweden, Switzerland, and Canada. The Bumble, Badoo, and Fruitz apps generate revenue through a freemium model. Essentially, users can sign up and enjoy some features for free but must subscribe or make in-app purchases to access additional and premium features. Bumble also earns revenue from online advertising and partnerships, however, these don’t account for a significant part of its revenue. Bumble’s total revenue is organized into a single reportable segment, ‘Revenue’ and consists of revenue from: Total revenue increased 15.7% to $242.9 million in Q1 2023. This is compared to $210 million in Q1 2022 and is primarily due to the unfavorable impact of $7.2 million from foreign currency movements year-over-year. Bumble App revenue grew 25.9% to $194.3 million in Q1 2023. This is compared to $154.4 million in Q1 2022 and includes the unfavorable impact of $4.6 million from foreign currency movements year-over-year. Badoo App and other revenue declined 12.6% to $48.7 million in Q1 2023. This is compared to $55.7 million in Q1 2022 and includes an unfavorable impact of $2.6 million from foreign currency movements year over year. The total Average Revenue per Paying User increased to $22.83. This is compared to $22.63 in Q1 2022. Net loss was $2.3 million or (1.0)% of revenue in the first quarter of 2023. This is compared to net earnings of $23.7 million, or 11.3% of revenue over the same period in 2022. Additionally, adjusted earnings before interest, taxes, depreciation, and amortization were $59.3 million, or 24.4% of revenue in Q1 2023, compared to $49.8 million, or 23.7% of revenue in Q1 2022. Bumble’s total revenue increased by 19% to $903.5 million for the year ended December 31, 2022. The 19% increase from $760.9 million in 2021 was primarily driven by growth in total paying users and an increase in total average revenue per paying user. For the year ended December 31, 2022 cost of revenue was $249.5 million. This was compared to $205.2 million in 2021 and was primarily driven by an increase in in-app purchase fees. As a percentage of total revenue, the cost of revenue for 2022 was 27.6%, compared to 27.0% in 2021. This was due to an increase in fees associated with the adoption of Google Play billing in many of Bumble’s markets. In 2022, the Bumble App accounted for 77% of Bumble’s total revenue. The Bumble App generated $694.3 million in 2022, which is 77% of Bumble’s total revenue for the year. This is compared to 69% in 2021 and 62% in 2020. The Bumble app is Bumble’s key profit driver and year-on-year figures reveal an upward trend in both total revenue generated and the app’s significant contribution to revenue. Bumble App revenue increased by 31% in 2022. According to Bumble, the increase from $528.6 million to $694.3 million was driven primarily by a 34% increase in the number of Bumble App paying users, higher re-engagement in core markets, and international expansion. The Badoo App and other revenue accounted for 23% of Bumble’s total revenue in 2022. The Badoo App and other revenue generated $209.18 million in 2022, which is 23% of Bumble’s total revenue. In 2020 and 2021, this segment accounted for 38% and 31%, respectively. Year-on-year figures reveal an upward trend in this segment’s overall contribution to the company’s total revenue. Badoo App and other revenue decreased by 12% in 2022. Badoo App and other revenue decreased from $232.3 million in 2021 to $209.2 million for the year ended December 31, 2022. According to Bumble, the decrease was primarily driven by a 15% decrease in the number of Badoo App and other paying users. The company’s decision to remove all of its apps from the Apple App Store and Google Play Store in Russia and Belarus in March 2022 also had a negative impact on revenue. Bumble also reported increased other revenue of $24.3 million, up by $11.6 million, or 92% compared to 2021, primarily due to Fruitz. Total average revenue per paying user was $23.03 in 2022. This is up from $21.55 per paying user in 2021. Bumble App average revenue per paying user was $28.90 in 2022. This is down 2% from $29.37 per paying user in 2021. Badoo App and other average revenue per paying user was $13.06 in 2022. This is down 0.5% from $13.13 in 2021. North America accounted for 60% of Bumble’s total revenue in 2022. The ‘North America’ segment includes revenue from the US and Canada and contributed $546.5 million to Bumble’s total revenue in 2022. This is compared to 57% in 2021. According to Bumble, the US is the only country accounting for over 10% or more of its total revenue. The ‘Rest of the World’ segment accounted for 40% of Bumble’s total revenue in 2022 compared to 42% in 2021. Bumble raised a total of $313.5 million in funding over 5 rounds. The company’s latest funding was raised on March 3, 2023, from a post-IPO secondary round. Bumble’s most notable investors include: Bumble went public in February 2021. Bumble was listed on the Nasdaq exchange under the ticker ‘BMBL’ with shares initially valued at $43. Shares increased to $76 on its opening day, valuing the company at more than $13 billion. Bumble’s valuation hit an all-time high of $13 billion dollars in 2021. Shortly after its IPO, Bumble’s market cap soared by over 167%. However, its valuation halved in 2022, dropping to $6 billion, $2 billion lower than its 2020 valuation. In May 13, 2021, Bumble’s share price fell to a low of $38.91. Bumble’s stock dropped by more than 17% from its IPO price of $43 to hit an all-time low of $38.91 per share. This came as the company reported its first-quarter results and issued cautious guidance. Bumble acquired Fruitz for $69.7 million in 2022. According to Bumble’s SEC filings for the year ended 31 December 2022, it acquired French-owned app Fruitz for $69.7 million in cash. By November 2022, Bumble’s shares had dropped by 34%. Following a tough 12 months post-IPO, Bumble shares were down 34% – more than two times the S&P 500‘s 14% decline. In February 2023, Bumble stock was up 5.9%, having initially spiked as high as 8%. Having lost two-thirds of its value since going public in 2021, Bumble’s share price struggled to maintain its initial buzz. However, the company’s outlook for 2023 seemed to be on the upswing during the first quarter of Q1 2023. As of 22 May 2023, Bumble’s share price was $17.17. According to Yahoo Finance, the current share price represents a 52-week drop of 35.26%. As of May 22, 2023, Bumble’s Market cap was around $5.6 billion. This makes Bumble the second-largest online dating company by market cap and the 2,238th most valuable company globally. Bumble Inc. (formerly known as MagicLab before rebranding in 2020) is the parent company of Bumble, Badoo, and Fruitz. Bumble’s mission is to help people connect and build healthy, equitable relationships. Bumble is headquartered in Austin, Texas. The company provides North America, Europe, and various other countries around the world with online dating and social networking applications. Whitney Wolfe Herd is the founder of the Bumble App and has served as CEO since January 2020. Before founding Bumble app in 2014, Herd was a co-founder of Tinder, where she served as Vice President of Marketing from May 2012 to April 2014. As of December 31, 2022, 73% of Bumble’s board and more than 50% of its management team are women. Bumble seeks to be fully reflective of the communities it serves around the world. As of December 31, 2022, Bumble had 950 full-time employees. 770 of Bumble’s employees are located outside of the US. The company was founded with equality in mind and had an 85% female workforce in 2019. As of Q1 2022, Bumble topped 100 million installs globally. According to data from Sensor Tower, in the first half of 2022, Bumble saw approximately 13.3 million installs, up 34% since the same time last year. Bumble’s selling and marketing expenses were 18% higher in 2022. Selling and marketing expenses include brand marketing, digital and social media spend, field marketing, restructuring charges, compensation expenses, and other employee-related costs for personnel engaged in sales and marketing functions. Bumble spent $249.3 million on marketing and selling expenses for the year ended December 31, 2022. This is compared to $211.7 million in 2021 and was driven by higher digital and brand marketing costs and personnel-related expenses. Bumble’s product development expenses were 7% lower in 2022. Product development expenses consist of compensation (including stock-based compensation) and other employee-related costs for personnel engaged in the design, development, testing, and enhancement of product offerings and related technology. Expenses amounted to $98.6 million for the year ended December 31, 2022, compared to $105.9 million for the year ended December 31, 2021. The change was primarily driven by a decrease in stock-based compensation. In 2021, Bumble Inc. pledged to establish a net zero carbon footprint by 2025. Bumble reports that its public cloud computing facilities and data centers across the US and Europe are relatively advanced on their journey toward this goal. The company: In 2022, Bumble announced a partnership with the National Geographic Society. On May 20, 2022 (World Bee Day) Bumble announced a partnership with the National Geographic Society to support its work to protect crucial pollinator species and invest in researchers, in particular women, gender non-conforming, and/or underrepresented researchers leading the way in scientific research. Bumble launched a Safety & Wellbeing Center in 2021. These in-app resource hubs across Bumble and Badoo provide users with resources to experience safer and healthier online dating. The center also connects users to resources from external experts, such as suicide hotlines and resources, intimate partner violence hotlines, and sexual assault hotlines. As of 2021, Bumble uses machine learning technology to proactively detect harmful, text-based content. This tech is available in over 100 languages across all Bumble apps, proactively detecting harmful content before it is reported by members. Bumble developed its own proprietary tool, Private Detector, in 2021. The tool automatically detects, blurs, and warns users when they receive a lewd photo. Bumble’s Data Science team wrote a white paper explaining the technology behind Private Detector™ and has since made an open-source version available on GitHub. In 2021, Bumble partnered with a UK-based nonprofit CHAYN to launch an industry-first safety initiative for assault providers. The partnership with CHAYN, piloted on Bumble in 2021, was expanded to Badoo in 2022, and provides complimentary online trauma support to Bumble and Badoo users who report sexual assault or relationship abuse. The online dating industry is highly competitive and Bumble competes with a number of companies that provide dating products and services. However, online dating is not a winner-takes-all market and users tend to make use of an average of two different apps at the same time. With its unique selling proposition, Bumble has emerged as a leader in the global online dating space. As of December 31, 2022, Bumble and Badoo apps ranked among the top five grossing iOS lifestyle apps in 109 and 99 countries, respectively. According to Bumble, its competitors include: While Bumble’s main competitor is the Match Group, which owns rival apps Tinder, Hinge, and OKCupid, it faces growing competition from other popular dating apps. With its friendship and networking offerings (Bumble BFF and Bizz), the company also competes against Facebook and LinkedIn. Between February and April 2023, the US accounted for 28.08% of Bumble’s web traffic. In second place is Germany, accounting for 6.40% of all of Bumble’s web traffic. India, in third place, accounted for 5.84%. As of Q1 2023, Bumble’s net brand favorability with women in the US, UK, and France is the highest of all major dating apps. Bumble’s brand favorability is increasing, especially with the critical Gen Z segment. Despite growing competition, the company continues to experience steady growth and adoption. It has the second-largest share of the US market, only falling behind Tinder. Additionally, Bumble is gaining strong traction in India and key markets such as Latin America and Southeast Asia. According to Pew Research, 28% of US adults under 30 have used Bumble. Tinder tops the list with 46% of online dating users, followed by 31% who have used Match. OkCupid, eHarmony, and Hinge are each used by about 20% of online dating users. Grindr and HER are used by 6% and 3%, respectively. In 2022, Bumble’s mobile app had 28 million downloads and Badoo had 26 million. Tinder was the world’s most downloaded dating app, generating 64 million downloads. With 28 million downloads, Bumble ranked as the second most popular dating app worldwide. Badoo ranked third with approximately 26 million downloads from global users in 2022. Combined downloads of 54 million make Bumble Inc Tinder’s (Match Group) biggest rival and a dominant player in the online dating industry. Bumble downloads in the US increased by 20.6% during the first quarter of 2022. Monthly average users rose by 13.7%, compared to a year earlier. For the full quarter in Q1 2023, Bumble was the most downloaded dating app in the UK and Canada; in a virtual tie in Germany; and a strong second place position in the US, France, and the Benelux region. In 2022, Bumble was the most popular dating app in the US for paying users. Bumble surpassed Tinder as the most popular dating app for paying users in the US, according to a Statista Global Consumer Survey. In the survey, 36% of paying US dating app customers said they had used Bumble in the past 12 months. Tinder, Badoo, and Ashley Madison were tied at 33% each. This marks the end of our extensive roundup of Bumble statistics for 2023. Bumble, with its distinctive approach of empowering women to initiate conversations, has not only carved a niche in the online dating industry but also demonstrated consistent growth, particularly in its monetized user base. Now, let’s hear it from you: Do you believe Bumble has the potential to surpass Tinder and become the foremost player in the online dating arena? What aspects of Bumble’s service make it stand out against its competitors? Alternatively, if you have any questions about the data presented here, or suggestions for future statistics compilations, I’d love to hear them. Bumble Statistics Highlights
Bumble Timeline and History
Bumble Demographics Data: How Many Users Does Bumble Have?
Year
Bumble Active Users / month (in millions)
Year-on-Year Growth
2015
1
–
2016
8
700%
2017
12
50%
2018
22
83%
2019
35
59%
2020
42
20%
Bumble Product Stats
Product
Description
Key Free Features
Premium Features
Bumble App
Badoo App
Fruitz App
Bumble App Statistics
Bumble Date Statistics
Bumble BFF Stats
Bumble Bizz Data
Badoo Statistics
Fruitz Data
Bumble Revenue Statistics
Year
Bumble Revenue (in millions)
Year-on-Year Growth
2016
$10
–
2017
$100
900%
2018
$190
90%
2019
$240
26%
2020
$337
40%
2021
$765
127%
2022
$903
18%
Q1 2023 Bumble Revenue Statistics
FY 2022 Bumble Revenue Statistics
Bumble Statistics: Investment Data
Year
Bumble’s Valuation (in billions of dollars)
Year-on-Year change
2017
1
–
2018
1.5
50%
2019
3
100%
2020
8
167%
2021
13
63%
2022
6
-54%
2023
5.6
-7%
Bumble Business Data
Bumble Stats vs Competitor Stats
Bumble’s Top Online Dating Competitors
Competitor Description
Tinder
Well-known dating app based on swiping functionality
Badoo
Social networking app for meeting new people and dating
OkCupid
Dating app focusing on compatibility and interests
Hinge
Dating app encouraging meaningful connections and chat
Match.com
Online dating platform with a large user base
Coffee Meets Bagel
App providing curated matches and quality connections
Plenty of Fish
Free dating app with a large user base and features
eHarmony
Dating website and app using a compatibility matching system
Zoosk
Dating app with behavioral matchmaking technology
HER
Dating and social networking app for LGBTQ+ women
Grindr
Geosocial networking and dating app for LGBTQ+ users
Ashley Madison
Dating platform for individuals seeking extramarital affairs
Happn
Dating app connecting users based on real-life proximity
Friendsy
Social networking app for college students and young adults
Wrapping Up
References