As the sharing economy continues to reshape the travel industry, Airbnb has emerged as a dominant player, revolutionizing the way people explore and experience new destinations.
With over 6.6 million active listings across the globe, Airbnb offers travelers unique and affordable accommodation options. It has also opened up new avenues for property owners to monetize their spaces.
In this report, we dive into the world of Airbnb, presenting over 90 Airbnb statistics that shed light on its remarkable growth, users, revenue, and more.
Whether you’re a curious traveler, an aspiring host, or simply interested in this industry disruptor, our curated insights will fill you in on everything you need to know about Airbnb in 2024.
Let’s get started!
As of May 2023, Airbnb has a market cap of $68.09 billion. This makes Airbnb the 213th most valuable company in the world. To get to where it is now, Airbnb raised over $4.39 billion over 12 funding rounds and went public in 2020. Airbnb received a $20,000 seed investment in 2008. Paul Graham, a venture capitalist, invited the Airbnb team to join a start-up accelerator Y Combinator. There, they secured a $20,000 seed investment in return for a 6% stake in the company. In March 2009, Airbnb raised $600,000 in a Series A funding round. This funding round was led by Sequoia Capital. In November 2010, Airbnb secured $7.2 million in a Series B round. This funding round was again led by Sequoia Capital and included participation from Greylock Partners and SV Angel. In July 2011, Airbnb raised $112 million in a Series C round. Led by Andreessen Horowitz, with participation from DST Global, General Catalyst Partners, and others, this funding valued Airbnb at around $1 billion.
In July 2012, Airbnb raised $120 million in a Series D round. The funding was led by Peter Thiel’s Founders Fund, with participation from other investors including DST Global, General Catalyst Partners, and Baillie Gifford. This round valued the company at around $2.5 billion. Airbnb secured $450 million in a Series E funding round in April 2014. Led by TPG Capital, with participation from Dragoneer Investment Group, T. Rowe Price, and others, the funding valued Airbnb at $10 billion. In June 2015, Airbnb raised $1.5 billion in a Series F round. This round was led by General Atlantic, Hillhouse Capital Group, and Tiger Global Management and valued Airbnb at about $24 billion. Airbnb raised $850 million in a Series G funding round. This round was led by Google Capital and Technology Crossover Ventures, with participation from Hillhouse Capital Group and others. The funding valued the company at $30 billion. In March 2017, Airbnb raised $1 billion in a combination of primary and secondary offerings. Key investors included Google Capital and Technology Crossover Ventures. This brought the company’s valuation to $31 billion. In September 2019, Airbnb raised $1 billion through a combination of debt and equity financing. The investment, from private equity firms Silver Lake and Sixth Street Partners, came with terms that valued the company at a reduced valuation of $18 billion. On December 10, 2020, Airbnb went public. Airbnb’s shares opened at $146 on the Nasdaq Stock Market under the ticker “ABNB”, 113% higher than the initial offering price of $68 per share. By the end of the day, the company’s market value had breached $86.5 billion, surpassing major competitors like Booking and Expedia. Airbnb’s highly-anticipated stock market debut brought major returns for its founders and investors.
On February 11, 2021, Airbnb shares hit an all-time high of $216.85. Just two months after its IPO, Airbnb shares had increased by 48.6%. A year post-IPO, Airbnb’s shares were trading at $180.42. On December 10, 2021, a year after its IPO, Airbnb shares closed 25% higher on the stock market. In 2022, Airbnb shares were down by up to 50%. Despite its recovery post-pandemic, Airbnb’s stock crashed over 46.5% through the first half of 2022. This was primarily due to the stock being too expensive after its debut as a publicly traded company. As of 18 May 2023, Airbnb’s stock price was $110.92 per share. According to Yahoo Finance, this share price represents a 5.12% drop over 52 weeks. Shares fell by 10% in extended trading on Tuesday 9 May 2023 despite positive first-quarter earnings due to weaker-than-expected guidance and a cautious outlook for the second quarter. Airbnb is an online accommodation rental platform that allows Hosts to rent their properties or rooms out to guests. The company has also expanded its services to offer “experiences” which are activities led by Airbnb Hosts. Globally, Airbnb now has 1.4 billion cumulative guest arrivals. Airbnb operates in over 220 countries and regions. Airbnb is a global platform with Hosts in more than 220 countries and regions and over 100,000 cities and towns and a global guest community. $7 billion total taxes were collected and remitted globally as of December 31, 2022. Since its first tax remittance arrangements in 2014, Airbnb has delivered billions in tourism-related taxes to local governments on behalf of its global Host community. Airbnb collects and remits taxes in approximately 30,000 jurisdictions around the world, covering thousands of cities, and the number continues to grow. Airbnb is headquartered in San Francisco, California, and has offices in 29 cities across the world. According to its 2022 SEC filings, Airbnb had lease commitments for approximately 924,000 square feet (down from 948,000 square feet in 2021), including approximately 616,000 square feet offered for sublease, across multiple buildings as of December 31, 2022. The company also leased office facilities totaling approximately 1.6 million square feet (down from 1.9 million square feet in 2021) in multiple locations in the United States and internationally. In July 2022, Airbnb closed its domestic business in China. All mainland China listings were taken down in July 2022, based on Airbnb’s decision to shut down its domestic business in China. Airbnb will instead focus on outbound Chinese business. Sales and marketing expenses increased by 30% in Q1 2023. In Q1 2023, sales and marketing expenses increased by $105.1 million, or 30% compared to Q1 2022, mainly because of a $54.3 million increase in marketing activities associated with increased marketing costs and headcount costs.
Product development expenses increased by 30% in Q1 2023. Airbnb’s product development expenses increased by 16% or $57.2 million compared to Q1 2022, primarily due to higher payroll-related and compensation costs. Operations and support expenses increased by 21%. For Q1 2023, Airbnb’s operation and support expenses increased by 21% or $48.5 million, compared to Q1 2022 due to higher third-party community support personnel and customer relations costs. As of December 2022, Airbnb had 6,811 employees under the leadership of CEO, Brian Chesky. Chesky is a co-founder and has served as CEO since 2008. Around 2,820 of the company’s employees are located across the globe and compared to 2019, Airbnb’s total headcount is now down 5%.
In April 2022, Airbnb announced its Live and Work Anywhere policy. As a result of the COVID pandemic’s impact on the working environment, Airbnb introduced a policy allowing most of its employees to work remotely on a permanent basis. As of December 31, 2022, 49% of Airbnb’s global employees identify as female and 16% of Airbnb’s US-based employees identify as under-represented minorities. According to Airbnb, attracting, recruiting, developing, and retaining diverse talent enables the company to continually provide Hosts and guests with innovative products and services. Airbnb’s hiring process encourages diversity and seeks to eliminate bias. As such, the company regularly publishes the changing demographic makeup of its workforce for accountability. For the year ended December 31, 2022, Airbnb’s total chargeback expense was $119.6 million. This is up 42.7% or $83.8 million from 2021. Chargebacks refer to the financial losses Airbnb incurs when: While Airbnb takes measures to detect and reduce fraud on its platform, the company acknowledges that its efforts require continuous improvement to be effective against evolving forms of fraud. Airbnb is committed to operating as a Net Zero company for its global corporate operations by 2030. To meet its goal, Airbnb has reduced greenhouse gas emissions associated with its corporate operations and is investing in quality nature-based solutions to offset residual emissions. In 2020 and 2021, Airbnb achieved 100% renewable energy in its global offices by purchasing energy attribute certificates to match its global electricity use. Airbnb was born in 2007 when its founders welcomed three guests to their San Francisco home. The company has since transformed the hospitality industry and grown to over 4 million Hosts and 1.4 billion guests in almost every country across the globe. In the timeline below, we outline Airbnb’s 16-year journey to global success.
Airbnb has disrupted the hospitality industry, giving people more options than ever before. Hosts can open up their worlds, giving guests access to unique stays, experiences, and adventures. In addition, the Airbnb platform provides: As of May 2023, Airbnb has introduced over 50 new features and upgrades as part of its 2023 Summer Release. The company has added pricing tools, transparent checkout instructions, faster customer service, and more. It also rolled out Airbnb Rooms, an all-new take on the original Airbnb. The most notable updates to its services include: 1. Total price display Guests will be able to view the total price with fees, before taxes, across the entire app including in search results, price filters, maps, and listing pages. 2. New pricing tools for Hosts Hosts can now add discounts or promotions and set more competitive prices by seeing how other Airbnbs are priced in their area. 3. Transparent checkout instructions Guests can now view all checkout instructions on a listing page before booking and provide feedback on any excessive checkout tasks in the review flow. Additionally, Airbnb pledges to remove listings with low ratings due to unreasonable checkout tasks.
4. More affordable monthly stays Airbnb will reduce fees after three months. Additionally, U.S. guests can pay with their bank account to save for stays of a month or more. Lastly, Hosts can easily set monthly discounts and offer more flexible cancellation policies. 5. Priority customer service on a trip Guests will now have access to a dedicated customer service team that answers 90% of calls in English in two minutes or less. 6. Pay over time Guests now have more flexibility to pay. Through a new partnership with Klarna, guests in the US and Canada can apply to pay for stays in installments. Nights and Experiences Booked in Q1 2023 increased by 19% compared to Q1 2022. For the first quarter of 2023, Airbnb had 121.1 million Nights and Experiences booked. This represents a 19% increase of 102.1 million from Q1 2022 and an 18% increase from Q4 2022. The increase was driven by growth in all regions and reflects an upward trend in Airbnb’s total active listings since the company went public in 2020. Airbnb experienced supply growth of 18% compared to Q1 2022. The company continues to experience double-digit supply growth across all regions and market types, with the fastest growth in North and Latin America. Urban and non-urban supply also increased by 18% year-over-year. As of May 2023, Airbnb’s current backlog of nights is approximately 25% higher than it was in 2022. Even with the uncertain macroeconomic outlook, Airbnb continues to experience a boom of active bookers. There is a strong backlog with longer lead times for bookings compared to a year ago.
Airbnb Setup generated nearly 200,000 new Host matches in Q1 2023. This represents a 20% increase in new Hosts seeking help from Airbnb Setup compared to Q4 2022. Launched in November 2022, Airbnb Setup makes it easy for millions of people to Airbnb their homes. With Airbnb Setup, prospective Hosts are able to connect with Superhosts for free one-on-one guidance. Brazil and Germany have become Airbnb’s fastest-growing markets. Brazil and Germany’s bookings went up 114% and 70% in Q1 2023, respectively, compared to the same pre-pandemic period in 2019. In Q1 2023, nights booked in Asia Pacific increased 40% year-over-year. Airbnb also reported that international travel from other regions to Asia Pacific increased by over 160% during the quarter compared to Q1 2022.
Globally, cross-border nights booked went up by 36% in Q1 2023. Globally, cross-border travel to all regions increased in the first quarter of 2023 despite continued foreign currency volatility. Cross-border nights booked to North America experienced 34% year-over-year growth in Q1 2023. This is relative to the 31% growth shown in Q1 2022. High-density urban nights booked increased by 20% in Q1 2023 compared to Q1 2022. Airbnb saw more guests return to cities, with night bookings to cities increasing by 20%.
Long-term stays accounted for 18% of total gross nights booked in Q1 2023. More guests across all regions and age groups are using Airbnb for longer stays of 28 nights or longer. The average number of nights per booking, excluding experiences, remains 4.2 nights for each of Airbnb’s most profitable regions (North America, Middle East and Africa (EMEA), and Latin America). Over 80% of Airbnb Rooms are now under $100 per night. As part of its 2023 Summer release, Airbnb launched Airbnb rooms. Airbnb Rooms provides an updated take on the company’s founding ethos and gives guests an affordable way to travel, with an average price of only $67 per night. Airbnb had 6.6 million active listings globally in 2022. This record high represents an increase of over 900,000 active listings, or 16% compared to 2021. From 300,000 listings in 2013, Airbnb has experienced 20x growth in only nine years. Over 394 million bookings were made on Airbnb in 2022 After facing a 40% drop in bookings due to the COVID pandemic in 2020, Airbnb performed impressively in 2021 and 2022. The company saw bookings double, exceeding pre-pandemic highs. With 168 million bookings in 2022, The EMEA region took the lead. The EMEA region had 30 million more bookings than North America. Asia Pacific had the lowest number of bookings at 40 million. Guests stayed an average of four nights per booking in Latin America, EMEA, and North America in 2022. Latin America, EMEA, and North America are among the most productive and profitable markets for Airbnb. In 2022, all three regions had an equal average number of nights per booking. On the other hand, the Asia Pacific region had an average of 3.2 nights per booking. Since November 2022, more than 250 properties have been added to the Airbnb-Friendly apartments program. Airbnb-Friendly Apartments, helps long-term renters find apartments that they can host on Airbnb part-time. In just six months, the program has sparked considerable interest, with individuals and apartment buildings across the US looking to join the program. Since the launch of Airbnb’s “Airbnb It” campaign in 2022, the number of visitors to Airbnb’s host landing page has doubled. As economic pressure continues to mount, more people across the globe are opening up their homes as Hosts. Capitalizing on the sharing economy, Airbnb generates its revenue through the service fees it charges for stays and experiences booked on its platform. The company measures its financial performance through two key business metrics: Nights and Experiences Booked – represents the total number of nights booked for stays and the total number of seats booked for experiences, excluding cancellations and alterations. Gross Booking Value or GBV – represents the dollar value of bookings on Airbnb’s platform inclusive of Host earnings, service fees, cleaning fees, taxes, and excluding cancellations and alterations.
For the three months ended March 31, 2023, revenue grew by 20% to $1.8 billion, making it Airbnb’s highest first quarter ever. This is compared to the same period in 2022, primarily due to a 19% or $19 million increase in Nights and Experiences Booked, higher average daily rates, and a 19% or $3.2 billion increase in Gross Booking Value. Airbnb generated a net income of $116.8 million for the three months ended March 31, 2023. This is an improvement from a net loss of $18.8 million in the three months ended March 31, 2022. Airbnb’s net profit margin increased to 6% from negative 1% in Q1 2023. This is compared to Q1 2022 and is primarily due to higher interest income resulting from increased interest rates. Airbnb’s net cash provided by operating activities was $1.6 billion for the three months ended March 31, 2023. In Q1 2023, net cash provided by operating activities increased from $1.2 billion in Q1 2022.
Net income was $117 million in Q1 2023 compared to a net loss of $19 million in Q1 2022. The increase was primarily due to Airbnb’s revenue growth, expense discipline, and interest income. It was also Airbnb’s first profitable Q1. For the first quarter of 2023, Airbnb’s GBV was 19% higher. Airbnb’s gross booking value GBV was up $20.4 billion in Q1 2023, a 19% increase from $17.2 billion in Q1 2022. The increase in Airbnb’s GBV was primarily due to an increase in Nights and Experiences Booked plus higher average daily rates. In 2022, Airbnb had $393.7 million in Nights and Experiences Booked. This increased by 31% from $300.6 million in 2021 because of strong growth across all regions, in particular in Europe, Latin America, and Asia. Airbnb’s gross booking value was $63.2 billion in 2022. This represents a 35% increase from $46.9 billion in 2021. The increase in Airbnb’s gross booking value was driven by stronger bookings in all regions. In 2022, revenue grew by 40% to $8.4 billion compared to 2021. This was primarily due to a 31% or $93 million increase in Nights and Experiences Booked and higher average daily rates driving a 35% or $16.3 billion increase in Gross Booking Value.
Airbnb ended 2022 with a net income of $1.9 billion. This was an improvement from a net loss of $352 million in 2021, and Airbnb’s first profitable year to date. Airbnb’s operations are global, and certain trends in Airbnb’s business vary by geographical location. So, the company measures Nights and Experiences booked by region. In 2022, North America accounted for 50% of Airbnb’s total revenue. This is compared to 54% in 2021. The region was the company’s most profitable in 2022 and 2021. EMEA was the second most profitable region, accounting for 35% of revenue in 2022. Latin America and Asia Pacific accounted for the remaining 15%. EMEA accounted for 43% of revenue from Nights and Experiences booked in 2022. This is compared to 39% in 2021. The region saw the most Nights and Experiences booked in 2022 and 2021. In second place, accounting for 34%, was North America. North America accounted for 51% of Airbnb’s GBV in 2022. This is compared to 54% in 2021. The region accounted for the highest GBV in 2021 and 2022. In second place, accounting for 34% of GBV, was EMEA. Airbnb saw an overall increase in GBV per Night and Experience booked in 2022 compared to 2021. Total global GBV per Night and Experience booked increased to $160.56 in 2022, primarily due to increased GBV across Airbnb’s four major regions. For the year ending December 31, 2022, 54% of Airbnb’s revenue was generated from listings outside of the US. While North America remains the company’s most profitable region, the majority of revenue generated in 2022 came from listings outside the US. Over 30% of international guests to the US in 2022 were between the ages of 30 and 40. Since US borders reopened to international travelers, Airbnb Hosts in more than 7,500 different destinations across the US welcomed international guests. Airbnb’s internal data revealed most international guests came from the following five cities: In 2020, women made up more than half of Airbnb’s global community. Airbnb’s internal data revealed that women were driving global travel, with more than 54 million traveling via Airbnb. On the platform, the percentage of five-star reviews left by women grew by 83% between 2008 and 2020. Millennials made-up 60% of Airbnb’s user base in 2016. In 2018, Airbnb reported that 58% of hosts and booking guests around the world were millennials. Millennials and Gen Z were projected to represent over 75% of the key consumer demographic by 2022. However, Airbnb has yet to publish official post-pandemic demographic figures.
In 2018, Airbnb had over 150 million active users. The company has not updated its active users since 2018. In 2019, over 400,000 companies actively managed their business travel with Airbnb. Airbnb allows companies to reimagine how their employees travel, connect, and collaborate. As of 2023, Airbnb lists companies such as Salesforce, PayPal, and Hyundai as part of its business customers. Between July 2018 and July 2019, an estimated 8.2 million guest arrivals around the world were made by US guests. Airbnb guests hail from a diverse range of communities. But Airbnb has long been popular among travelers from the biggest cities in the US such as There are over 4 million Hosts on Airbnb as of December 2022. The platform had 2.9 million Hosts in 2019, so the latest figures represent a close to 40% increase in the number of Hosts post-pandemic. In addition, Hosts have collectively earned over $180 billion since Airbnb was launched. In 2022, Airbnb reported that 49% of their Hosts identified as women. In 2022, a gender distribution of Airbnb Hosts worldwide reported that slightly fewer than half identified as women.
In 2022, Hosts in the US collectively earned over $22 billion. By opening up their home to travelers, Hosts on average each earned more than $14,000 in 2022. 62% of Hosts said they used or planned to use their earnings to cover the heightened cost of living. In addition, Airbnb released the following internal data about US Hosts:
As of February 2023, Airbnb had 1 million Superhosts. Between October 2021 and September 2022, Superhosts had over 45 million check-ins globally. 20% of Superhosts are private room Hosts while 75% host entire homes. In Q3 2022, Superhosts earned 64% more than regular Hosts. Collectively, they earned over $23 billion in income in 2022 and continue to provide an outstanding hospitality experience to guests in more than 200 countries and territories. 40% of Airbnb Superhosts identify as women and 29% as men. According to Airbnb’s internal data, there are more female than male Superhosts, additionally: Puerto Rico is the most hospitable country on Airbnb. With 41% of its total Hosts holding Superhost status, Puerto Rico is home the highest number of Superhosts. This makes it the most hospitable country on Airbnb, followed by the USA and Korea. In the US, the most hospitable city is Sevierville, Tennessee. With 60% Superhosts, Sevierville is the most hospitable city in the US followed by Asheville, North Carolina (59%) and Flagstaff, Arizona (55%). The EU has over 1 million Hosts on Airbnb, which is more than any other region in the world. The typical Host earned just over €3,000 or the equivalent of two months additional pay for the median EU household in 2022. More than 40% of EU hosts say the additional income helps them afford rising living costs. 65% of prospective guests are uncomfortable staying with a stranger. While sharing a home with a Host is a great way to travel affordably and experience a city like a local, a majority of guests feel uncomfortable staying with a stranger. To help make guests feel comfortable, Airbnb offers Host Passport. Host Passport allows guests to get to know a Host before they book. In 2019, Airbnb reported that six guests check into an Airbnb listing every second. The company noted these check-ins happen all around the world, with no single city accounting for more than 1% of Airbnb guest arrivals or listings. In April 2021, 40% of all searches were flexible in dates, locations, or both. According to Airbnb’s 2021 report on Travel and Living, around 200 million searches with flexible dates occurred using the platform’s flexible and expanded dates tools in the first four months of 2021.
The volume of Airbnb guest reviews mentioning remote work increased by 520% globally in 2021. Airbnb’s internal data also revealed that 74% of consumers across its five-country survey were interested in living somewhere other than where their employer was based. In 2021, the number of searches for unique homes on Airbnb grew by 94% compared to the same period in 2019. The number of unique listings on Airbnb was at 170,000 in 2021, representing 31% growth over two years. Airbnb’s internal data also revealed that up to 70% of users wanted to be able to filter for unique stays. In 2021, more than 45% of nights booked were within 300 miles. According to a five-country survey conducted by Airbnb, nearby getaways were the second most popular type of trip people were interested in taking, post-pandemic. In 2021, rural travel accounted for 22% of nights booked. While 2015 rural travel accounted for less than 10% of nights booked. Family travel accounted for 33% of nights booked globally in 2021. This increased from 27% in 2019, with Airbnb reporting family travel was a key part of its post-pandemic recovery. A 2019 survey conducted by Airbnb revealed that low prices were not the only reason why guests use Airbnb. When Guest respondents were asked to identify factors that were “important” or “somewhat important” in their decision to use Airbnb: According to Airbnb, the top trending travel spots for international travel in 2023 are:
In 2022, travelers favored poolside or beach destinations. Water-related categories occupied the top spots in 2022, with Tropical, Beachfront, Surf Spot, and Lake Houses also making appearances. Based on 2022 Airbnb searches, the following locations were the top trending destinations:
Airbnb competes for Hosts, guests, and a share of the global home-sharing or accommodation market. According to Airbnb, some of its key competitors include: As of May 2023, Airbnb is a key player in the home-sharing market and has established a presence in more than 220 countries across the world. Since expanding into international markets in 2011, the company has enjoyed widespread adoption and made a name for itself in the hospitality and rental market.
In March 2023, Airbnb.com had over 104 million visits. Airbnb was the third most visited travel and tourism website in the world. Booking.com took the top spot with 555 million visits and Tripadvisor took the second, with 169 million visits. In 2022, Airbnb was the fourth most downloaded travel app worldwide. With 52 million downloads in 2022, Airbnb came in at number four on the list of most downloaded travel apps. In first place was the Google Maps mobile app downloaded 113 million times on iOS and Google Play. Uber and Booking.com placed second and third on the ranking, with 107 million and 80 million downloads, respectively. Airbnb Statistics Highlights
Airbnb Investment Data
Airbnb Business Data
Airbnb Timeline & History
Airbnb Product Stats
Airbnb Product Offering
Description
Unique Stays
Unique houses and rooms shared by Hosts for getaways, family vacations, or longer stays.
Airbnb Rooms
A new take on the original Airbnb, helping guests experience cities like locals by staying with one. Guests can get to know Hosts before they book with the new Host Passport.
Airbnb Experiences
In-person or online activities hosted by inspiring local experts.
Airbnb Adventures
Local guided tours, adventures, and fully immersive expeditions.
Airbnb for Work
Everything users need to work on the road, including top-rated places, collaborative spaces, team-building Experiences, and administrative tools.
Airbnb Luxe
A selection of pristine, expertly designed homes with high-end amenities, services, and dedicated trip designers.
Aircover
Top-to-bottom protection for Hosts which includes guest identity verification, reservation screening, $3M Host damage protection, $1M Host liability insurance, $1M Experiences liability insurance, and a 24-hour safety line.
Airbnb Setup
Hands-on help and guidance for first-time Hosts from Superhosts.
Airbnb Q1 2023 Product Statistics
Airbnb 2022 Full-Year Product Statistics
Airbnb Revenue Data
Airbnb Q1 2023 Financial Data
Airbnb 2022 Revenue Statistics
Revenue by Geographical Location
Region
GBV per Night and Experience Booked in 2022
North America
$240.29
EMEA
$127.99
Asia Pacific
$117.41
Latin America
$92.89
Airbnb Demographics Data
Airbnb Host Statistics
Country
Percentage of Superhosts
Puerto Rico
41%
United States
34%
Korea
30%
United Kingdom
28%
Canada
26%
Airbnb Usage Statistics
Airbnb vs Competitor Stats
Description
Competitors
Online travel agencies
Internet search engines
Listing and meta-search websites
Hotel chains, boutique hotels, and independent hotels
Property management companies
Online platforms offering experiences
Wrapping Up
References