The most important employees needed by companies today are entrepreneurs by nature

In the beginning, there was the corporation.  The corporation was meticulously ordered, filled with neon lighting and a constant breeze of boredom that flowed from reception to the coffee maker in the kitchen. Basically, the corporation was a large, steady aircraft carrier gliding safely and slowly over light or heavy stormy seas.

Then technology turned everything upside down.

Never in history has there been a period filled with such rapid changes. This dizzying speed requires corporations in all fields to adapt themselves to the reality, which changes in front of their eyes at unprecedented speed. Business models and new competitors threaten corporations wherever they turn, and things that did not exist a year ago, very quickly become obvious and then obsolete.

This new world has introduced the startupist to the arena, a strange being not motivated by the desire for senior employees insurance and a leased Mazda 3, but by the desire to create things that do not exist, who flourishes under uncertainty and for whom technology is the ammunition to his bow. The startupist is the corporation’s greatest enemy; however, in my opinion, the next stage is fusion between the entities – the corporatist.

Like the man-ape who stood up and started walking, the corporations to survive will be those that enable the revolutionaries to continue re-inventing the world – but this time from within. Organizations like Google, which invented the 20% law (the time at work employees devote to personal projects of their choice) and in return received Gmail, Google news and even the self driven car, are already doing just that.

The difference between a corporation and a startup is not that great. Any employee in any organization can become a startupist. Any manager in any organization can turn the organization into a startup. The following are several tools I have adopted that can be useful for all:

1.          Creative day
Once a week, usually on Sundays, I work outside of the office. I postpone all assignments associated with developing or marketing the product on that day, sit down in the dim lobby of the Ace Hotel next to a long wooden table with classic library lamps, and think. Next to me are startupists like myself, tidy designers looking for the next big idea. This is my creative day, during which I need to be creative.

2.          To Challenge
I love it when my employees come up with sentences such as “Wouldn’t it be cool if…” This allows ideas to flow and to dream without commitment; sometimes turning something that at first seems wildly impossible to become reality.

3.          To Fail Fast
Corporations fail slowly, through a slow and painful process, while successful startups fail quickly. Most startups fail through a cheap process, learn from their mistakes, change and try again. Like in the Air Force, don’t be afraid of recognizing failure, investigate it, learn from it and simply continue to fly.

4.          The 105% Law
Eventually everyone gives 100% of themselves, whether they are colleagues or competitors. The only way to win is to add five percent. This may seem insignificant, but in the long run this creates the difference. It gives a small, cumulative edge. All employees can propose new things and take on another assignment without feeling like are being overworked. This five percent, which is nothing really, will put you on top.

5.          Embrace the uncertainty
Don’t hold on to anything. Even what may seem certain today is itself temporary and fleeting. Good and bad times come and go. Markets and concepts change all the time. Whoever can see this change as being permanent and not temporary, whoever can see the process and is not scared by it – will eventually emerge a winner.