Investing in your business is important if you want it to grow. While being profitable should be one of your main priorities, most business owners experience more long-term steady success after they’ve put more money back into their businesses. That being said, it’s common to overlook the fact that you also need to invest in yourself and not just business tools, systems, and processes. At the end of the day, you are the fuel that keeps the business heading in the right direction. Here are a few crucial ways to invest in yourself to become a better business owner.

1. Take online courses.

Just because you go to college and earn a business degree doesn’t mean you should stop learning. You still need to brush up on your skills and develop new skill sets that could help make your workday more effective and make your life easier as a business owner.

Taking online courses is one of the easiest ways to do this. Online courses can be quite affordable (some are even free) and allow you to continue learning at your own pace and from anywhere. Accredited online courses can also help you obtain a certification so you can expand your service offerings and boost revenue.

2. Improve your relationships.

Another great way to invest in yourself is to improve your networking skills and relationships with other people. Social interaction is crucial especially when you run an online business. It can provide a lot of peace of mind, and potentially even connect you with new customers or clients.

If you fail to network and interact with other people in your industry, you could be missing out on numerous opportunities. Outside of networking, be sure to nurture your relationships with friends and family.

This concentration on making relationships better can improve your work-life balance and even lower your stress levels so you can be more focused and productive when it’s time to work on your business.

3. Listen to podcasts.

Listening to podcasts is another way to educate and entertain yourself during downtime. You can listen to podcasts when you travel to learn more about certain subjects or even receive valuable advice from other entrepreneurs.

Some of my favorite podcasts include So Money, Side Hustle Nation, and Smart Passive Income, and Startup Grind. These hosts are able to book interviews with some really influential people. You can learn a ton of valuable information just by listening to podcasts during your free time.

4. Take time off.

All entrepreneurs need to become more comfortable with the idea of taking time off when needed. Instead of overworking yourself and trying to fight through burnout only to deliver poor results, take some time to relax and recharge.

Relaxation can seem scary to let go at first, but you’re not going to get to the next level or narrow down your next big idea or goal when you’re working non-stop and treating yourself like a machine.

Consider picking up a new hobby, planning a trip, or even getting into the habit of taking a dedicated off day. You’ll come back feeling inspired, refreshed, and eager to work on your business.


Investing in something often requires money which can make some people hesitant, but in this case, you need more time and motivation. As an entrepreneur, you can’t afford not to invest in yourself. It will help improve your life and the success of your business. Take it slow and start with these 4 steps.

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