An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well?

1. Offering Free Trials

There’s nothing more valuable to users than being able to “test drive” a product. A user can experience for themselves how great the product is. That’s why offering free trials (for SaaS companies in particular) is so effective. Also offering free trials allows you to easily generate leads without having to spend as much money on ongoing marketing. – John Turner, SeedProd LLC

2. Creating Thought-Leadership Content

I have found that creating thought-leadership content, by writing articles that give the readers a clear value-add, has led to many leads and eventual clients. I actually don’t even advertise anymore. Almost all my clients have come from my thought-leadership articles. People have read my articles and then reached out to me through social media. – Tyler Gallagher, Regal Assets

3. Offering Great Customer Support

Great customer support has been our main marketing tool and has turned customers into loyal evangelists. Everyone talks about their favorite tools at conferences, meetups, blog posts and on social networks. With a product and support that people love, they will spread the word for you. – Stephanie Wells, Formidable Forms

4. Using Popups

Popups are a really strong call-to-action that work effectively to capture more leads on our website. Because a lot of people might visit your website and never return again, it’s important to use popups to capture their info. They really grab the attention of website visitors and encourage them to sign up with their email address before leaving the site. – Blair Williams, MemberPress

Make sure that your website is established on all local directories to help with added exposure in addition to Google searches. It works well because it is a two-pronged attack. Not only are backlinks helping to prove your authority and expertise to Google (from a ranking perspective) but they also add exposure in case a visitor is looking at a directory site to choose a business. – Peter Boyd, PaperStreet Web Design

6. Setting Up Salon Dinners

I have set up salon dinners throughout the country to take a deep dive with my target audience and try to understand them on another level. The intimate dinners were the perfect setting for everyone to want to collaborate and learn from each other. Usually, I would have larger events but the dinners were just enough to create the value network and seal the deal. – Sweta Patel, Silicon Valley Startup Marketing

7. Storytelling

Storytelling is the most effective marketing strategy I’ve implemented into all my businesses and personal profile. By simply sharing my journey through my businesses, my audience was able to relate more to my messages. This resulted in higher engagements — such as views, likes, comments or DMs — which then converted into sales. Being authentic shows your audience that you want to give value versus selling. – Fritz Colcol, Simply Thalia

8. Using Influencer and Affiliate Marketing

Influencer and affiliate marketing has always been a successful strategy considering the audiences you reach out to have similar interests and are targeted for your brand. Focusing on smaller niche based influencers, both micro and nano, have resulted in higher conversion rates in calls to action. – Jordan Edelson, Appetizer Mobile LLC

9. Engaging on Pinterest

Pinterest has been most effective form of organic social media marketing for my e-commerce businesses. Pinterest allows you to target your audience through the proper keywords while allowing a link, unlike Instagram, and it’s one of the most effective ways to gain organic website traffic and email subscribers. I’ve built one e-commerce email list to 45,000 solely through Pinterest. – Kristin Kimberly Marquet, Creative Development Agency, LLC

10. Retargeting Pixels

Adding Facebook and Google retargeting pixels to our site has helped us market to those people that came to our site and left without purchasing. This helps them remember our brand and think of us next time they are ready to buy. – Syed Balkhi, WPBeginner

11. Leveraging Instagram Influencers

Instagram has over 800 million users, which means you’ll be able to find your exact customer. An effective strategy is to find highly active Instagram users who are relevant to your brand, have strong engagement and can be an ambassador of your product or service. Finding people who can be authentic and promote your brand will have the highest ROI. – Charles Koh, Pixery

12. Applying the ’12 x 12 Strategy’

We call this our “12 x 12 Strategy.” It’s a short, quick promotion that lasts only 12 hours and contains only four emails. The premise is not to discount but rather offer prospects an aggressive payment plan (ideally 12 months) as well as a bonus. Historically, this has created a buying frenzy for both business-to-business and business-to-consumer companies and remains a staple strategy in our repertoire. – Charles E. Gaudet, Predictable Profits

Read more: Google + : A Key to Effective Marketing