Semrush is the go-to keyword research tool for marketers, bloggers, and SEO professionals worldwide. With over 8.5 billion searches in Google daily, there’s no better way to research and optimize your content marketing strategy. But how much does Semrush cost?

We’ll break down the Semrush pricing plans so you can decide which is best for you. We’ll also cover the extra features of each plan and give tips on maximizing your savings. Whether you’re a beginner or an experienced user, there’s something here for everyone — so let’s jump right in.

What is Semrush?

Semrush offers over 50 products and solutions to satisfy your demands for digital marketing, such as increasing website traffic, outranking rivals in search, producing compelling content, and monitoring outcomes.

To increase visibility, you can use Semrush to audit the general health of your website and find any technical SEO problems. Also, you’ll likely discover lost chances and learn more about the marketing techniques of your rivals.

Beyond this, you can find keywords that can boost your organic traffic and enhance current content by comparing your website to rivals. Using Semrush, you can easily raise your ranks for particular keywords while enhancing your backlink profile.

That said, Semrush monitors website visibility and search performance to track your success over time. This is just a small overview of its capabilities. Overall, this tool provides an all-in-one SEO solution for businesses of all sizes.

Before we explore the cost of Semrush, here’s a quick overview of its leading pros and cons as expressed by genuine users, including us:


  • Comprehensive site audit
  • All-in-one SEO marketing tool
  • In-depth competitor analysis
  • Extensive keyword research tool
  • Superb backlinking tools


  • There can be a slight learning curve
  • Limited API access

Semrush Pricing | How Much is Semrush?

Let’s go over the pricing for Semrush. Semrush offers three different plans: Pro, Guru, and Business. Choosing the best plan for you is very easy, as it’ll depend on how many projects you’ll be managing, the type of reports you need, and the size of your team.

Semrush Pricing and Plans

Semrush Pro

Semrush Pro is an excellent choice for those new to SEO who need an affordable option. It provides keyword research and domain analysis tools, plus an on-page SEO checker that can give pointers for improving content.

This could be anything from including certain keywords to adjusting page lengths. That said, there are some limitations, such as:

  • A cap of 3,000 reports per day
  • Refreshing keyword metrics 250 times a month
  • Tracking 500 different keywords at most
  • Creating five website projects with up to 20,000 pages each
  • And 100,000 overall pages across all projects

It’s worth noting that if you’re a small firm, this will undoubtedly be enough to satisfy your SEO needs. Here’s some more detail on what this plan lets you do.

Semrush position tracking tool

Using Semrush Pro, you can perform technical SEO audits to identify and fix website issues that affect search engine rankings. You can also track your website’s position in search engine results pages (SERPs) for targeted keywords and monitor competitors’ positions.

Backlink auditing helps analyze your website’s backlink profile to identify and remove spammy or low-quality links, while link-building tools can help you find opportunities to earn high-quality backlinks.

Semrush Pro also includes PPC keyword analysis tools, which can help identify profitable keywords for your pay-per-click (PPC) campaigns, analyze competitors’ campaigns, and optimize your ad copy and landing pages.

Take advantage of its extensive domain analysis tool

You can also perform domain analysis to gather information about your website’s traffic, rankings, and audience demographics. Overall, if you’re new to SEO or working with a tight budget, the Semrush Pro Plan is a fantastic option.

It offers fundamental keyword research and domain analysis tools that can elevate your website’s online visibility and contribute to your business growth.

This plan is particularly suitable for individuals starting their entrepreneurial journey and small businesses looking for an affordable and user-friendly solution to get their website off the ground and among the top rankers online.

Semrush Guru

Semrush Guru is the next step up from Semrush Pro, and it’s great for businesses that want to better manage their content creation process. This plan provides a set of resources to:

  • Discover topics likely to be successful in search engine results
  • Manage content creation through a task-monitoring process
  • Assess the SEO qualities of their material
  • Track the performance of your content over time
  • Detect any instances of plagiarism

That said, one of the key differences between the Guru and Pro plans is the inclusion of historical data. By accessing metrics going back as far as 2012, website managers can easily analyze their or their competitors’ performance over a long-term period.

Go back as far as 12 years with Semrush historical data

This is especially critical for those managing SEO for multiple websites since it allows you to compare performances and make more informed decisions about future strategies.

Historical data availability makes the Guru plan an incredibly valuable tool for anyone looking to comprehensively understand their website’s performance.

That said, the Guru plan is the perfect option for those seeking to fully leverage their Semrush data through Google Looker Studio integration. This lets you generate tailor-made SEO reports and dashboards, providing a more comprehensive and detailed analysis of your data.

Whether you’re new to SEO or an experienced practitioner, this integration offers the necessary insights and accuracy to make informed decisions.

Cannibalize your keyword for more flexible utilization

The Guru plan also offers a vital keyword cannibalization report that identifies pages competing for the same search queries in Google. This invaluable content optimization tool helps prevent keyword overlap and enhances your website’s visibility on search engines, driving more organic traffic to your website.

The Semrush Guru plan is considerably more generous than the Pro plan, with higher limits on:

  • Domain reports (up to 5,000 per day)
  • Projects (up to 15)
  • Keywords to track (up to 1,500)
  • Monthly page crawl limit (up to 300,000 pages)

This increased limit gives you greater flexibility and freedom to manage multiple websites and track more keywords, making it superb for users managing multiple sites.

Beyond this, this plan is particularly well-suited for those needing an effective content generation and strategy tool, including easy access to historical website data and the ability to analyze data beyond Semrush’s platform.

Semrush Business

If you’re a small business owner and want to improve your website’s online presence and drive organic traffic, the Semrush Pro or Guru plans are perfect. However, if you have a large client base or need to manage SEO for multiple websites, then the Semrush Business plan is just what you’re looking for.

With this plan, up to 40 projects can be worked on simultaneously, which provides much-needed flexibility when dealing with numerous clients and projects.

In addition to offering more simultaneous projects than other plans, the Semrush Business plan also includes access to advanced features unavailable elsewhere.

For instance, the PLA (Product Listing Ads) research feature allows you to examine the success of Google Shopping ad campaigns from competitors. It basically gathers data that can be used to gain a competitive edge in the e-commerce market.

Have easy access to PLA copies using Semrush

It doesn’t end there; the Semrush Business plan also provides API access, allowing you to integrate it into your own programs, tools, and interfaces. With this feature, you can customize your SEO workflow and visualize data from Semrush on a platform you built.

You’ll also have access to the ‘Share of Voice’ metric, which allows you to monitor how much traffic is generated from each keyword compared to their sum total.

Share of Voice is a very important factor in creating a successful SEO strategy and improving your website’s visibility on search engines. What it does is give you an indication of how successful your SEO campaigns are.

Share Voice Metric for position tracking

Small business owners must consider their needs before investing in SEO tools like Semrush. The Business plan is the most expensive option for the Semrush platform, costing $449.95 per month.

However, this approach offers more features and higher limits than the Pro and Guru plan, making it well worth the money if you manage multiple websites or clients.

The Business plan allows for unlimited domain reports and projects and greater tracking capabilities for keywords and page crawl limits each month.

It also provides access to useful features like API access, Share of Voice metrics, and Semrush PLA research — all key components of improving website visibility on search engines and driving organic traffic.

Additional Users

When considering Semrush pricing, it’s important to bear in mind the additional cost of user management. While other SEO platforms allow multiple user accounts as part of their plans, Semrush only provides a single account with its subscriptions.

If you require more users on your account, you’ll need to pay an extra fee for this service. That said, you can do so for a minimal cost. The additional users’ price varies depending on your subscription plan:

  • Pro plan — $45/user/month
  • Guru plan — $80/user/month
  • Business plan — $100/user/month

You can make working with your Semrush account more efficient and secure by adding additional users. This way, you can share the account limits with others and give them access to certain projects.

It also ensures that each team member has their own login credentials, allowing you to monitor their activity within the account – such as which projects they’re working on, how much unit usage they’ve had, and even view their query history.

Using individual logins for each user ensures that your account remains safe and secure at all times. On the whole, Semrush’s user management feature makes adding users to your account easy and ensures that your team is equipped for productive work.

To add more users, click the “Buy more” button next to Users in your Subscription info. Once you’ve done this, go to the User Management page of your profile and press the “Invite user” button.

Semrush Add-ons

Semrush offers more features and functionality by using add-ons that are available for purchase. These add-ons extend and expand the core capabilities of Semrush, giving you access to even more powerful SEO tools.

Semrush .Local

Did you know that at least 80% of local searches using mobile phones lead to a purchase? Semrush’s Local add-on is the perfect solution for businesses that want to increase their local presence and visibility online.

This add-on includes Listing Management, which helps ensure your business information is accurate and up to date on all relevant sites, and Review Management, which helps you build an impressive reputation by managing reviews of your business from a single platform.

Get listed in 70+ directories

Plus, the Local Heatmap feature lets you see where people are engaging with your content and interacting with it online, allowing you to optimize your marketing campaigns. You can access this feature for only $20 monthly and take your local marketing efforts to the next level.

The ‘Semrush Trends’ add-on is the perfect tool for uncovering your competitor’s SEO strategies. You can access it for only $200 per user for two powerful monthly features: Traffic Analytics and Market Explorer.

  • Traffic Analytics — Gives you a deep overview of any website’s performance by breaking it down into individual channels such as direct, referral, search, social, or paid traffic. It provides insight into traffic sources, top pages, engagement metrics, and user behavior.
  • Market Explorer — This helps you paint a broader picture of the market to keep an eye on your competition. This gives you a list of the top players and their respective market shares. It also reveals audience characteristics, key industry trends, and more.
Instant marketing overview

Semrush Trends are best used to identify trends and a website’s relative position in its marketplace rather than as a source of hard data. The insights provided can help you to make informed decisions that will give your business the edge over competitors.

For more insight into this year’s content marketing trends, projections, and loads more, we highly recommend taking a look at Semrush’s State of Content Marketing Report for 2023.

Agency Tool Kit

The Agency Growth Kit gives agencies the tools they need to automate their workflows and increase revenue growth.

Create your agency profile and get more leads via Agency Partner’s platform
  • Agency Partners — Get a personal listing on the Agency Partners platform and receive new leads and Semrush Partner status for added credibility.
  • Bid Finder — A bid management tool that helps agencies find high-value marketing contracts quickly and easily.
  • CRM — Lead qualification, client, and project management tool that allows you to organize all Semrush data in one place while sharing said data with clients.
  • My Reports — Instantly create highly customized reports and automate them with ease. Set up once and automatically receive updated data at designated times—along with white-labeling/branding opportunities for enhanced brand awareness.
  • Client Portals — Offer clients 24/7 access to password-protected portals with automatically updated reports from Semrush, Google Analytics, Google Search Console, Google Ads, and Facebook Ads.

All these features combine to form a complete package that helps agencies automate their workflows and boost revenue growth for only an additional $150/month.

Impact Hero

ImpactHero is an AI tool designed to help you maximize the effectiveness of your content. For only $200/month, it’ll analyze the buyer journey stages in your content and identify which copy has the most impact. Not only that, but it also provides tips so you can reinforce its efficacy.

Advanced content analysis

The total cost for ImpactHero is calculated by the number of campaigns purchased. With its powerful AI capabilities, ImpactHero can be a valuable asset to any business looking to optimize its content strategy and get more out of its marketing efforts.

Money-Back Guarantee, Free Trial, and Discounts

Semrush offers a 7-day money-back guarantee, so if you’re unsatisfied with the service, you can get a refund. Additionally, they offer a 7-day free trial where you can test out all of their features without committing to any payment.

However, the free trial is only available for the Pro and Guru plans. That said, if you click the buttons on this page, you’ll get a free 14-day trial with Semrush. And lastly, if you pay annually, you can save up to 17%, bringing the cost down to $99, $191, and $374, respectively.

Semrush Vs. Top Semrush Alternatives | How Does it Compare?

While Moz and Ahrefs are much cheaper than Semrush, they don’t offer the same comprehensive features. Aside from the most basic keyword research and analysis tools, Moz and Ahrefs have limited visibility into competitor data.

On the other hand, Semrush offers a broad range of features that can help you get an edge over your competition. Here’s a side-by-side comparison of Semrush vs. top alternatives:

Pricing and Features Semrush Moz Ubersuggest Ahrefs Google Analytics
Pricing Starts at $119.95/mo. Starts at $99/mo. Starts at $12/mo. Starts at $99/mo. Free
Free Trial 14-day trial 30-day trial 7-day trial 7-day trial Unlimited time
Money-Back Guarantee 7-day money-back 30-day money-back No Money-Back 7-day money-back No Money-Back
SEO Analysis Yes Yes Yes Yes No
Backlink Analysis Yes Yes Yes Yes No
Keyword Research Yes Yes Yes Yes No
Competitor Analysis Yes Yes Yes Yes No
Site Audit Yes Yes No Yes No
Social Media Tracking Yes No No No No
Paid Search Analysis Yes No No Yes No
Content Analysis Yes Yes No Yes No
Rank Tracking Yes Yes Yes Yes No
Reporting Yes Yes Yes Yes Yes
Integrations Yes Yes Yes Yes Yes

Why purchase several tools to accomplish all your SEO needs when you can have an all-in-one solution like Semrush?

What is Semrush Used For?

Semrush can be used for various purposes, including keyword research, competitor analysis, SEO optimization, content marketing, social media management, and more.

Keyword Research

Its keyword research feature provides valuable insights into the competitive landscape of search engine keywords, helping businesses identify the most relevant words and phrases to target with their content marketing efforts.

The data gathered from various search engines like Google, Bing, and Yahoo and other platforms like Amazon and YouTube are analyzed to determine which keywords have the highest search volume and competition level.

Semrush keyword analytics

Semrush’s keyword research also recommends related terms and long-tail phrases that can be used in content strategies geared toward specific audiences. This helps companies create effective campaigns focusing on delivering the right message to the right people.

Create a Well-Oiled Website

Understanding your website before analyzing competitors is essential. This is because 79% of people take relevant action on their phones before making a purchase. This means that your website should be fast, responsive, and secure.

Semrush makes it quick and easy to take a comprehensive look at your site’s performance. The Domain Overview tool provides an overview of organic traffic, paid traffic, backlinks, search engine rankings, and more.

In addition, Semrush can provide insights into trends over time and real-time keyword rankings on Google.

Optimize your site to its full capacity

Analyzing the data from Semrush helps identify any current strengths or weaknesses of the website and lays down a solid foundation to build upon for future digital strategies. This readily available information allows businesses to make informed decisions and measure their progress.

Stay Ahead of Your Competition

Staying ahead of the competition is essential in today’s digital world. With a billion websites competing for attention, it’s more important than ever to understand what your rivals are doing and how you can stay one step ahead.

This is where Semrush’s Organic Research tool comes into play. It provides an extensive overview of your competitors’ online presence, allowing you to gain insight into their website structure, backlinks, and organic search traffic sources.

It also reveals which keywords drive most of their traffic, so you can use this data to adjust your SEO strategy accordingly.

Keyword gap tool

The Keyword Gap tool helps you to do just that. It compares your keyword profile with those of your competitors, so you can easily identify any gaps in their strategy and spot any improvement opportunities on your own.

With this data, you can create content targeting these search terms to help boost your website’s visibility.

Track Your Ranking

With Semrush’s Position Tracking tool, you can easily keep tabs on your current rankings and measure their performance over time. It automatically monitors your overall position, including traffic and ranking distribution trends, and provides insight into which keywords are doing well or require attention.

Semrush Position Tracking Tool

For those who want a more detailed analysis, a Guru subscription gives access to tracking performance across multiple devices and locations down to the postal code level – giving you an even better understanding of where your website stands compared to others.

A key component of any successful content marketing strategy is link building. Links are the lifeblood of the internet, and as a content marketer, you need to have a robust link-building plan in place.

Semrush’s Backlink Analytics tool gives you the insight to create an effective backlinking campaign.

Use Backlinks Analytics to know how your backlinks are performing

Using charts, this feature allows users to compare their backlinks profile with their competitors. You can see at a glance how your competitor’s link profile performs over time – whether they’re gaining or losing links and referring domains each month, along with details on won and lost links.

You can even analyze where their backlinks are coming from, allowing you to reach out and create link-building relationships of your own. All without ever leaving Semrush.

Is Semrush Worth it? What Do Users Have to Say?

To easily decide if Semrush is worth it, you should look at what users have to say about the tool. Reviews of Semrush are overwhelmingly positive, with most users citing its comprehensive features and helpful customer support as key benefits.

A reviewer from Trustpilot mentioned that they’ve been using Semrush for five months and found it an excellent experience. They highlighted the outline builder they used for content management as their favorite tool.

It helped them generate detailed content for their outsourced writers by providing meta descriptions, statistics, and even stock pictures, saving them time and effort.

The user also emphasized the importance of customer support and how Semrush’s support team exceeded their expectations. They stated that the support team was kind and helpful, making them feel like they knew them in real life.

Here are some other reviews we got from the interwebs:

A Redditor's review of Semrush

Here’s another:

Another Trustpilot user review

And one more:

A Redditor's review of Semrush

Overall, users like these and countless others are satisfied with their experience using Semrush for their SEO and content management needs.

Pricing Semrush FAQs

What is the price of Semrush in 2023?

Is Semrush paid or free?

Should I use Semrush Pro or Guru?

Why is Semrush better than Google Analytics?

Is Ahrefs better than Semrush?

Conclusion | Is Semrush Worth it?

Whether Semrush is worth it depends on various factors, such as the user’s specific needs, the size of their business, and their budget.

But if you want a powerful and comprehensive digital marketing tool to help businesses and individuals improve their online presence and achieve their marketing goals, get Semrush.

With its wide range of features and capabilities, Semrush is a one-stop shop for keyword research, competitor analysis, technical SEO audits, backlink analysis, and much more.

While there are some drawbacks to Semrush, such as a learning curve and limited API access, the benefits outweigh the cons. The platform’s pricing plans offer flexibility for businesses of all sizes and budgets, making it a practical and affordable solution for anyone looking to improve their online marketing efforts.

Overall, Semrush is a valuable investment for businesses and individuals who want to optimize their digital marketing strategies and achieve better results. It’s one of the best tools to easily and successfully create a content strategy that sells.

With its extensive features, powerful analytics, and user-friendly interface, Semrush is a must-have tool for anyone serious about improving their online visibility and driving more traffic to their website. Try it now for free by clicking the button below.