It’s hard work managing your business processes and customers, but with CRM software, you’ll have a centralized location to manage your entire business. From managing your customers and prospects to automating tedious tasks and more, there’s one tool to do it all.

In this post, we’ll explore 12 of the best client management software tools (often referred to as CRM) to help you run your business more efficiently, from free software to solutions for growing and booming businesses.


Best Client Management Software for 2024 | Top 12 List

Our list contains the very best, so regardless of your needs, you’re bound to find the perfect solution with one of these tools:

  1. — Overall, the best client relationship management software, which has a rich and intuitive feature set for tracking customer activity and project management.
  2. ZohoCRM — Immensely popular solution for businesses of all sizes for tracking communications across all channels, with extensive dashboards and reporting.
  3. Freshsales — The best client relationship management software for sales teams, which is a great option for organizations building a lead generation machine.
  4. Act! — A solid, customizable CRM solution for small to mid-sized businesses that allows you to deliver email campaigns tailored to your customers.
  5. Odoo — The best small business client management software that brings together a wide range of tools and has options meaning you only pay for what you need.
  6. Bonsai — Great client management tool for freelancers and small businesses to track and manage information on prospects, clients, and partners, as well as documents and contracts.
  7. ReallySimpleSystems — Impressive open-source tool for small businesses, providing a unified platform for sales, marketing, and customer service.
  8. HubSpot — Leading solution for large businesses, with features for capturing leads, tracking communication, and scheduling meetings.
  9. EngageBay — Affordable option for small businesses looking for an integrated tool to manage clients, covering support, marketing, sales, and relationship management.
  10. Capsule — A budget-friendly product for startups with lots of customizable options for tracking customers and leads and maintaining records on interactions and touchpoints.
  11. BenchmarkONE — Great email marketing solution packaged with campaign automation features and custom tags for breaking up longer lists of contacts.
  12. Bitrix24 — A leading client project management software solution for mid to large-sized businesses, with an online website builder, SEO-optimized webforms for mobile, and tons of templates.

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The Top Client Management Tools for 2024 | Reviewed

In the sections that follow, we’ll be taking a closer look at each of the 12 platforms, and we’ll discuss their key features, pricing, pros and cons, and more. Let’s get started.

1. — Overall, the Best Client Management Tool in 2024 is one of the best client management software solutions for 2024 on the market, as it has tools for various use cases. Everything from project management, sales, customer relationship management, HR, and everything in between — has it. is the best client management software for 2022

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
All-sized businesses $37/month $30/month 3 14-day Free plan Web, Windows, Mac, iOS, Android

Plus, you can easily manage your entire business and have a complete overview of your processes from the intuitive dashboard.

Special Features:

  • Set up customized IF/THEN automation rules
  • Manage your projects and departments with visual boards
  • Track progress, project timeframes, and budgets
  • Build customized sales funnels
  • Organize contacts in a simple database
  • Accurate sales forecasting and analytics
  • Lead scoring and activity logging
  • Integrate with Slack, Dropbox, Gmail, Outlook, and more


The Free plan allows very small home businesses to have 2 user seats and up to 1,000 contacts, plus you can create lead capture forms. Of course, for loads more features and flexibility, you’ll want to opt for one of the paid plans.

There are 4 on offer with the Sales CRM suite, with monthly and yearly billing options — the pricing below is for the yearly billing for 3 user seats:

  • Basic — $30/month
  • Standard — $42/month — Activity management, quotes, invoices, CRM automation, integrations, a dashboard for 5 boards
  • Pro — $72/month — Sales forecasting and analytics, email automation
  • Enterprise — Contact sales team — Lead scoring, team goals, advanced analytics, account management

The monthly plans start at $37/month to $90/month for 3 seats.

You can, however, purchase over 200 seats — making the best client management software for individuals, as well as small to large-sized businesses, and number 1 in various countries around the world, including being one of the best CRM tools in Canada.


  • User-friendly interface
  • Simple setup process
  • Affordable pricing
  • You can import your data and contacts


  • Limited Free plan

Zoho CRM is particularly skilled in marketing automation, which helps your customer and lead management team to excel by eliminating tedious, repetitive tasks so that they can concentrate on acquiring new clients.

Zoho CRM | Best CRM software

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
All  businesses N/A $14/user/month N/A 15-day N/A Web, Windows, Mac, iOS, Android

Zoho CRM not only automates the capture of leads but also independently scores their likelihood of conversion based on their engagement.

For instance, if one lead has a 70% chance of converting while another has a 20% chance, you would likely prioritize the former to close the deal more quickly, thereby increasing your profits. Zoho CRM helps you do just that.

In terms of email management, Zoho CRM has email parsers that automatically capture and store information shared by leads in emails, saving you the manual effort of entering it into your CRM database.

One feature you’ll appreciate is Zoho CRM’s advanced search filters, which enable you to quickly locate the entries you are seeking without having to sort through unnecessary information.

For instance, if you want to find leads who recently responded in the first stage of the sales funnel, you shouldn’t have to search through all the leads you’ve worked with in the past week.

By setting the date range and funnel stage in the search settings, you can quickly obtain the results you want, often within seconds.


  • Simple interface and loads of customization
  • Fantastic reporting capabilities
  • Several customization options
  • Advanced range of features
  • Easy to make customizable layouts
  • Excellent in-built gamification


  • AI features only with the top-tier plan


ZohoCRM’s Standard plan, which is ideal for small to mid-size businesses, includes features like predefined reports and dashboards, email templates, and custom fields and is priced at just $14/user/month.

zoho crm pricing

To get the most out of Zoho CRM, you can upgrade to the Enterprise or Ultimate plan, which includes advanced features such as:

  • Assignment rules
  • Email parsers and data entry wizards
  • Segmentation and various security
  • Marketing automation
  • Product customization options

These plans are priced at $40/user/month and $52/user/month, respectively. If you’re not sure if Zoho CRM is the right fit for your business, you can try it out with a 15-day free trial, with no risk or hassle involved.

3. Freshsales – Best Client Relationship Management Software for Sales Teams

Freshsales automates many of your business’s daily processes, allowing your team to focus on building strong customer relationships and devising strategies for improved engagement, enabling them to achieve their full potential.

Freshsales open source CRM

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
All-sized businesses $18/user/month $15/user/month 3 21-day Free plan Web, Windows, Mac, iOS, Android

With Freshsales, your team can save time by automating the process of gathering information about prospects and filling out their details. This frees them up to focus on crafting a successful sales strategy.

Additionally, Freshsales can automatically pull in relevant information about leads from public sources like social media, providing your sales reps with more context about potential customers, which can help them establish a better connection with them.

Automation can also be used to create sales sequences and workflows that are triggered by specific dates or actions.

For example, if a lead doesn’t respond to emails for a certain period, they can be automatically removed from the funnel to help you prioritize your efforts on more engaged prospects.

Using Freshsales’ automation features, you can also set up automated follow-up tasks for important events, such as sending a reminder to a lead who has scheduled a consultation call with your team.

These types of small yet crucial tasks can help you create a smooth and efficient workflow. One of the standout features of Freshsales is its customizable sales pipeline view. Depending on your preference, you can display your pipeline in table form, as a list, or even as a kanban board.

In addition to detailed lead profiles, Freshsales also provides a summary section for each lead, which can be useful for quickly reviewing important information before interacting with them.


  • You can set up triggers and conditions for records
  • Integrated VoIP and call recording
  • AI chatbots to chat with your customers
  • Multi-currency and language support
  • Allows adding an unlimited number of team members
  • AI-enabled lead-scoring functions


  • No weekend customer support
  • No reports on the free plan


Similar to HubSpot, Freshsales offers a free, forever plan that includes contact and account management, 24/5 support, a mobile app for convenient access on the go, and other useful features.

Freshsales pricing

While the free plan of Freshsales offers many useful features, it does not include access to Freddy, Freshsales’ highly regarded chatbot, or other advanced tools such as a visual sales pipeline, AI-powered contact scoring, and sales sequences.

To take advantage of these additional capabilities, you can upgrade to Freshsales’ Growth plan, which starts at just $15/user/month. Not sure if Freshsales CRM is the right fit for your business? You can try it out for yourself with a 21-day free trial.

4. Act! — Reliable CRM for Small to Mid-Sized Businesses

Act! CRM is designed to help businesses manage customer data, improve customer communication, and streamline sales and marketing processes. Developed by Swiftpage and in use since the 1980s, it’s one of the oldest CRM solutions on the market.

Act! - Reliable CRM For Small To Mid-Size Business
Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Marketing automation N/A $30/month N/A 14-day Free plan Web, Desktop, iOS, Android

Special Features:

Some of the best features of Act! CRM that businesses can use to achieve these goals includes contact management, sales automation, marketing automation, and customer service management.

  • Store all customer information in one place
  • Automate email marketing, campaign management, and lead nurturing
  • Track and manage customer support requests
  • Send targeted, personalized emails
  • Monitor email open and click-through rates
  • Analyze the effectiveness of campaigns
  • Assign customer queries and automate notifications

On the whole, Act! CRM lets you easily attract new customers, nurture existing ones, and increase sales. Beyond this, the customer support additions allow you to track the status and resolution of each case to provide better support, improve satisfaction, and build loyalty.


  • Robust features
  • Easy to install and use
  • Wide range of integrations
  • Powerful marketing automation tools
  • End-to-end view of customers and prospects


  • Lacks customizable reports and dashboards


Act! CRM offers two pricing options – on-premises and cloud-based. Here are the pricing details for each option:

Act! Pricing and Plans


5. Odoo — Best Small Business Client Management Software for Paying for Only the Tools You Need

Odoo is the best "pay as you go" client management software solution

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Paying for the features you need $55/month $44/month 1 15-day Yes Mac, Windows, iOS, Android

Odoo offers fully integrated business apps that allow you to run your business from one platform. With real-time analytics, email marketing support, custom dashboards, and a “select the features you need” approach, Odoo is a great solution for small businesses.

Special Features:

  • Real-time reports and charts
  • Data-based activity scheduling
  • Accurate forecasting
  • Team activity overview
  • Automated email campaigns
  • Quotes and invoicing
  • Lead scoring
  • A drag-and-drop sales funnel builder
  • Live chat feature for your website


As we mentioned, with Odoo, you select the features you need instead of buying a whole suite of tools that you won’t use. You have over 37 tools to choose from, including email marketing, CRM, sales, e-commerce, and many others.

The CRM suite alone is free for an unlimited number of users, but it doesn’t include tools like email marketing, automation, sales, invoicing, timesheets, and more.

For the CRM, sales, and invoicing tools, you’d be looking at $44/month for 1 user with annual billing and $55/month with the monthly option, this goes up to $60/month (annual) or $75/month if you add email marketing and automation to your package.


  • CRM suite is free for unlimited users
  • Pay only for the tools you need
  • Robust suite of features for varying needs
  • Simple, intuitive dashboard


  • Paying for more than 1 user or for several tools can be expensive

6. Bonsai — Strong Client Management Tool for Freelancers and Small Businesses

Bonsai is an all-in-one powerhouse for small businesses and freelancers looking for more than a CRM tool and more like a 6-in-1 solution.

Because it doesn’t focus solely on CRM, you won’t have as many functionalities as you’d find with some of the leading tools above, but for small business needs, it’s more than enough.

Bonsai | Best accounting software for self-employed individuals

Best For Monthly Price Starts At Yearly Price Starts AT User Seats for Starting Price Free Trial Free Plan Device Support
Freelancers $24/month $17/month N/A 14-day N/A Web, Windows, Mac, Android, iOS

You can manage all your leads, customers, and contact notes all in one place and monitor where each one is in your workflow, plus if there are any outstanding payments.

Special Features:

  • Organize all your projects into folders
  • Onboard others for free to collaborate
  • Automate your invoicing process
  • Tag your leads automatically
  • Create contact forms and contracts
  • Get in-depth analytic reports
  • Built-in task management functionality
  • Automate your tax deductions
  • Use one of the free customizable templates


Bonsai has these 3 plans on offer, with the option of monthly or annual billing:

  • Starter — $17/month — All templates, unlimited clients and projects, invoicing and payments, proposals, contracts, expense tracking, plus up to 5 collaborators
  • Professional — $32/month — Custom branding, forms, and questionnaires, workflow automations, client portal, integrations + up to 15 collaborators
  • Business — $52/month — Subcontractor management + onboarding, accountant access, unlimited subcontractors and collaborators

The above is for an annual subscription. For monthly billing, plans start at $24/month with the Starter package.

You can also try Bonsai risk-free with the 14-day free trial — plus, there’s also a 14-day guarantee on offer if you opt in and find that it isn’t for you.


  • Offers phenomenal automation
  • More than just a CRM solution
  • Easy to navigate and use
  • Feature-to-price value is great
  • Simplifies managing a business


  • It can be costly for some
  • There’s a bit of a learning curve
  • Users would like additional customizing

7. ReallySimpleSystems — Open-Source Tool That’s Ideal for Small Businesses

With all the tools needed to grow a business, ReallySimpleSystems is one of the best client management software solutions for small B2B businesses.

ReallySimpleSystems is one of the best CRMs for small businesses

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Small B2B businesses $18/month $14/month 1 14-day Yes Web and mobile

You can find all your customer data and communications with ease, automate your marketing efforts, and more, all within this simple cloud CRM platform.

Special Features:

  • Track and automate your sales process
  • Detailed analytics and custom reporting
  • Built-in email marketing and automation
  • Contact segmentation
  • Service desk for your support team
  • Integrate with Zapier, Microsoft365, Xero, Sage, and more
  • Assign tasks and create reminders
  • Record customer interactions


ReallySimpleSystems has 4 plans, including a Free plan that gives you 2 users, up to 100 company accounts, 100MB of document storage, and unlimited contacts.

For higher limits, marketing tools, and other crucial business tools, you’ll want to opt for one of the following:

  • Starter — $14/user/month — 1GB storage, email marketing
  • Professional — $30/user/month — 5GB storage, quotes, telephone support, service desk CRM
  • Enterprise — $46/user/month — Unlimited storage, advanced reporting, custom charts, account manager

The above is for the annual billing — monthly billing starts at $18/month to $55/month, and there’s a 14-day free trial on offer.


  • Great value for money
  • Incredibly simple to use
  • There’s built-in email marketing
  • Great client management software for accounting


  • There’s no auto-save feature
  • HTML email builder could be improved

8. HubSpot — Leading Solution for Large Businesses

HubSpot has Marketing, Sales, Service, CMS, and Operations hubs, but the magic happens when you use them all together, making it ideal for larger businesses.

HubSpot is a popular CRM solution that's ideal for larger businesses

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Large businesses $50/month $45/month 2 14-day Yes Web, Mac, Windows, Android, iOS

This popular CRM platform also offers free tools, but as with most, you get your money’s worth with the paid hubs.

Special Features:

  • Email marketing and automation software
  • Lead and pipeline management
  • Social media tools
  • In-depth marketing analytics
  • Contact segmentation
  • Ticketing and live chat for your support teams
  • Customizable workflows for sales automation
  • Over 900 integrations


On the Free plan, you get a reporting dashboard, deal tracking, pipeline management, email scheduling, and more. You can pay for the hubs individually, but as we mentioned, the best value is on offer with the bundle CRM package — here are the starting prices:

  • Starter — $45/month — 1,000 contacts, 2 users
  • Professional — $1,600/month — 2,000 contacts, 5 users
  • Enterprise — $5,000/month — 10,000 contacts, 10 users

Monthly billing starts at $50/month for the Starter plan. It’s important to consider that you’ll only get the features on the Starter plans of the 5 hubs if you opt for the Starter bundle plan, and similarly with the other 2 plans.

As the pricing is based on contacts, HubSpot can be quite expensive, making it better suited for larger businesses.


  • Advanced email marketing
  • Great deal stage management
  • Loads of integrations
  • Popular CRM software for large businesses


  • More expensive than other options
  • Mixed support reviews
  • There’s quite a learning curve

9. EngageBay — Affordable Option For Small Businesses

EngageBay offers tools that are great for marketing, sales, and support teams, and they offer small businesses an affordable, all-in-one CRM solution.

EngageBay is great for those on a budget

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Small businesses $14.99/month $13.49/month 1 Demo Yes Web, Android, iOS

The Free plan allows for a generous 15 users, and it gives you email marketing, landing pages, CRM, helpdesk tools, and live chat support, amongst others. But as with all free versions, there are some considerable limitations that make the paid plans worth the investment.

Special Features:

  • Store unlimited contacts
  • Track customer details and segment your list
  • Simple deal management system
  • Marketing and sales automation
  • Create forms, landing pages, and email sequences
  • Helpdesk software for your support teams
  • Schedule appointments and social media posts
  • Create multiple deal pipelines
  • Integrate with Zapier, SendGrid, Xero, and more


You can purchase the hubs separately, but the all-in-one option offers the best value for money — here are the annual prices, per user, on the 3 paid plans:

  • Basic —$13.49/month — 1,000 contacts, deal and task management, segmentation, 1GB storage, lead scoring
  • Growth — $44.99/month — 10,000 contacts, 5GB storage, marketing automation, service automation
  • Pro — $89.99/month — Unlimited contacts, 20GB storage, custom reporting, role management

The monthly option starts at $14.99/month and goes up to $99.99/month.


  • Feature-packed
  • Superb funnel builder
  • Fantastic customer support
  • Superior sales automation


  • The landing page feature lacks flexibility
  • There’s a fairly steep learning curve
  • Automated workflows only available on the high-tier plans

10. Capsule — A Budget-Friendly CRM Solution for Startups

It starts with your customer’s experience, and with Capsule, you have the tools to put them front and center of everything you do. Although it lacks some of the features found on other CRMs, it’s ideal for startups as it has great lead management features and email integrations.

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Startups $18/month N/A 1 30-day Yes Web, Android, iOS, tablets

Special Features:

  • Customizable sales pipeline
  • Insightful sales analytics
  • Calendar and task management tools
  • MailChimp, Xero, Sage, and several other integrations
  • Create, assign, and automate tasks
  • Log activity and contact history
  • Reminder follow-up tasks
  • Manage events, customer queries, and onboarding


There’s a Free plan that’s limited to 250 contacts and 2 users, plus 3 paid plans, but unfortunately, there’s no option for annual billing.

Here’s what Capsule will cost per user/month:

  • Professional — $18/month — 50,000 contacts, 10GB storage
  • Teams — $36/month — 100,000 contacts, 20GB storage, multiple sales pipelines, advanced sales reporting
  • Enterprise — $54/month — 200,000 contacts, 40GB storage

All the above come with a solid 30-day free trial for you to test the platform before committing.


  • Simple sales pipeline dashboard
  • Great customer support
  • Effortless contact management system
  • High limits on the starter plan


  • The calendar view can be improved
  • No reporting on the Free plan
  • Lacks some features on offer with other CRMs
  • Lacks marketing integration

11. BenchmarkONE — Great Email Marketing Solution

BenchmarkONE is better known for its email marketing capabilities, but overall, it offers an array of CRM tools that have made it a platform worthy of this list.

BenchmarkONE is a great CRM due to its powerful email marketing features

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Email marketing $69/month $49/month Unlimited 14-day Yes Web, Android, iOS

From tracking customers, understanding the source of your traffic and sales, and monitoring your performance, BenchmarkONE makes things really easy.

Special Features:

  • Filter and segment contacts with tags
  • Easily set up drip marketing campaigns
  • Create sales pipelines
  • Automate your workflows
  • Real-time contact activity monitoring
  • Sales deals pipeline management
  • In-depth email metrics
  • Lead generation tools


Both the Lite and Pro plan is free for unlimited users, but there’s a limit of up to 250 contacts and 500 emails per month. Because the pricing is based on your list size, it can get costly quickly — below are the annual billing prices of the 2 plans for just 1,000 contacts:

  • Lite — $49/month — 5,000 emails/month — Contact management, email marketing, automation, landing pages
  • Pro — $209/month — 5,000 emails/month — Full CRM, deal pipeline management

There’s also an Agency plan, but you’ll need to contact the support team for pricing. The monthly pricing starts at $69/month to $269/month, and there’s a 14-day trial on offer.


  • Superb filtering
  • Superior email marketing features
  • User-friendly interface
  • Best client management software for email marketing


  • Lacks marketing automation options (i.e., follow-up emails)
  • Costlier than some of the other CRMs

12. Bitrix24 — Leading Client Project Management Software for Mid to Large-Sized Businesses

Bitrix24 is praised for its collaboration and communication features, plus its ability to help you automate and manage your business projects.

Bitrix24 is the best CRM solution for project management

Best For Monthly Price Starts At Yearly Price Starts At User Seats For Starting Price Free Trial Free Plan Device Support
Project management $49/month $35/month 5 15-day Yes Web, Android, iOS, tablets

It’s our top pick for project management, but overall, the platform does a great job of allowing larger businesses to boost their productivity and reduce costs.

Special Features:

  • Gantt charts, Kanban boards, and others to visually display your project data
  • Discuss and share files, or set up video conferences
  • Employee work time tracker and workload manager
  • Lead generation tools
  • Sales and marketing automation rules
  • Automate recurring tasks
  • Call center, live chat, and contact forms for customer support teams
  • Create your website or online store


The Free plan allows unlimited users, a limit of 5GB storage, and overall, some outstanding features, but it’s still limited. Unlike most, Bitrix24 also has 3 billing options — monthly, 3 months, and yearly, below are the yearly billing prices:

  • Basic — $35/month — 5 users, 24GB storage, email support, task management, unlimited invoices
  • Standard — $79/month — 25 users, 100GB storage, recurring tasks, subtasks, event planner
  • Professional — $159/month — Unlimited users, 1,024GB, custom fields, task, and business automation

Monthly billing starts at $49/month for 5 users, up to $199/month for unlimited users.


  • Organized, intuitive platform
  • Perfect for project and resource management
  • Great employee and task management


  • There’s a bit of a learning curve
  • Reporting can be improved
  • Mobile functionality is less efficient than web
  • Lacks customization

Find the Best CRM for You – Compare Quotes

Best Client Relationship Management Software | Table Comparison

Below we’ve got a comparison table comparing the tools by suitability, price, free trial lengths, and more:

Client Management Software Best for Monthly Price Yearly Price User Seats for Starting Price Storage Free Trial Any-sized business $37.5/month $30/month 3 5GB 14-day
Zoho Mid-to-large-sized businesses $18/month $12/month 1 1GB 15 and 30-day
Freshworks Sales teams $18/month $15/month 1 N/A 21-day
Act! Marketing automation N/A $30/month N/A N/A 14-day
Odoo Small businesses $55/month $44/month 1 N/A 15-day
Bonsai Freelancers $24/month $17/month N/A N/A 14-day
ReallySimpleSystems Small businesses $18/month $14/month 1 1GB 14-day
HubSpot Large businesses $50/month $45/month 2 1GB 14-day
EngageBay Small businesses $14.99/month $13.49/month 1 1GB Demo
Capsule Startups $18/month N/A 1 10GB 30-day
BenchmarkONE Email marketing $69/month $49/month Unlimited N/A 14-day
Bitrix24 Project management $49/month $35/month 5 24GB 15-day

What is Client Management Software?

A client management system offers a centralized location and an overview of your business’ contacts, projects, tools, and files.

You can create and follow your customers on their journey through your sales pipeline, allowing you to make necessary improvements to your sales process to close more sales.

Having a hands-on customer approach also lets you build lasting relationships with your customers to improve satisfaction and, ultimately, your retention rate.

Besides sales features, the best client relations management software solutions also include tools for marketing, support teams, and more to improve your business processes and your team’s efficiency.

Do I Need a Client Management Software?

Regardless of the size of your business, you definitely can’t run it from a spreadsheet. With a fully-fledged CRM platform, you’ll have what you need to efficiently manage your customers and your business.

Here are some of the key benefits of using one of the best client relationship management software tools:

Improves Your Customers’ Experience

Staying on top of your business processes, communications, and interactions will help you nurture your relationship with your prospects and customers.

This not only improves your brand image but can increase your retention, referrals, and of course, your bottom line. A negative customer experience, on the other hand, whether it be a missed follow-up or response, can mean a lost customer and lost sales.

Saves Time and Money

The initial investment can seem steep, but the amount of time and money you’ll be saving, in the long run, is indisputable. You don’t need to pay for different tools. With a CRM tool, you pay one subscription for all the features you need to have your entire business under one umbrella.

Plus, with powerful automation, you’ll be able to automate all the repetitive tasks so that you and your teams can focus on more important tasks, boosting productivity and allowing you to optimize your business’ performance.

Access Customer Data in Real-Time

The best client management software allows you to have all your customer information at your fingertips, allowing you to make data-driven decisions.

This means that you’ll be able to pinpoint areas of improvement, make the necessary adjustments to your sales funnel, establish trust with your customers and analyze their satisfaction, and more with access to invaluable real-time data.

Overall, regardless of the size of your business, it makes sense to invest in one of the best client management tools to simplify managing your customers and all your data and files and to optimize your business processes.

How to Choose the Best Client Management Software?

There’s no one-size-fits-all solution because it, of course, depends on your business and your particular needs. Although most of the platforms provide similar offerings, these are some things to bear in mind when choosing the best client management software for your business:

Ease of Use

Running an entire business or several departments from one platform can be overwhelming, depending on how user-friendly the platform is. You’ll want to consider the learning curve, not only for you but for your team too.


The cost of scaling is important to consider, especially for startups and small businesses. When your business grows, consider how much it’ll cost you to have the features you need with your chosen CRM solution.

Some platforms also have varying limits to consider, whether it be storage, emails, user count, etc. — bear these in mind for the long term.


If you’re already set up with different platforms for your email marketing, invoicing, or anything else, you’ll want to ensure that your chosen platform lets you integrate with them.

This list of the best client management software solutions all have varying integration support, so be sure to double-check whether what you need is provided.

Activity and Task Tracking

The very best client relations management software lets you get a complete overview of what’s in progress, what’s late, and what’s completed so that you have what you need to make decisions to improve your business.

Reporting and Analytics

Without robust reporting and analytics data, you won’t know whether your business is on the right track or not, therefore access to in-depth insight into each client, your teams, your sales cycle, and more is what you’d be looking for in the best CRM tool.

Some client management tools only offer the best reporting features on their higher plans.


Most client management tools are priced according to the number of users and, in some cases, your contact limits. This is important to bear in mind when making your decision, as your bill will increase accordingly.

If you’re a growing business and you only need 1 seat, for now, consider how much your chosen platform will cost when your business grows.

What is the Best Free Client Management Software?

All the Free plans on offer on this list are limited but offer enough to give you a good idea of whether the platform is best for your business. Below we’ve got a table outlining the suitability, user seats, and special features on offer with the free client management software plans:

Client Management Software Best for User Seats Special Features Any-sized business 2 1,000 contacts, 3 boards, unlimited docs
Zoho Mid-large sized businesses 3 Lead, deal, contact management, advanced filters
Freshsales Sales teams Unlimited Contact and account management, built-in email
Act! Marketing automation N/A ICentralized customer data, opportunity tracking, pipeline management
Odoo Small businesses Unlimited CRM suite, track leads, sales forecasts, activity tracking
ReallySimpleSystems Small businesses 2 100 company accounts, 100MB storage, unlimited contacts
HubSpot Large businesses Unlimited Deal tracking, pipeline management, email scheduling
EngageBay Small businesses 15 500 contacts, email marketing, helpdesk tools
Capsule Startups 2 250 contacts, 50MB storage, task, and project management
BenchmarkONE Email marketing Unlimited 250 contacts, 500 emails/month
Bitrix24 Project management Unlimited 5GB storage, task, and project management, unlimited contacts

Click here to read our review of the best free CRM software solutions.

What is the Best Client Management Software for Small Business?

Our top pick is — it has everything a small, growing business would need, and their starter plan is for 3 user seats as opposed to the 1 you commonly see with other platforms.

But to help you make an informed decision, we’ve rounded up important factors to help you decide on which of these is the best small business client management software for your needs and budget:

Client Management Software Best for Monthly Price Yearly Price User Seats for Starting Price Free Trial
Freshworks Sales teams $18/month $15/month 1 21-day Any-sized business $37.5/month $30/month 3 14-day
Odoo Small businesses $55/month $44/month 1 15-day
Bonsai Freelancers $24/month $17/month 1 14-day
ReallySimpleSystems Small businesses $18/month $14/month 1 14-day
EngageBay Small businesses $14.99/month $13.49/month 1 Demo
Capsule Startups $18/month N/A 1 30-day

For more, click here to read our review of the best CRM for small businesses.

What is the Best Accountant Client Management Software?

Like the 4,000 other management accounting firms, our top pick for the best accounting client management software is With, you can easily share information with auditors, visualize your data and client finances with robust reporting dashboards, and more!

Plus, you can:

  • View the client’s entire information history with the “audit log” — including conversations, financial information, tasks and projects, and more
  • Keep track of annual financial statements, business tax returns, etc.
  • Accurately calculate employee payroll
  • Automate tasks, invoicing, notifications and messages, and more

It doesn’t end there, with, you can also create IF/THEN accounting workflow automation, and there are over 40 integrations to ensure that you have all the tools you need.

Apart from, Zoho Books and ReallySimpleSystems are also fantastic options, as they’re definitely some of the best accounting client management software solutions on the market.

What’s the Difference Between Client Management Software Vs. Contact Management Software?

Contact management software provides a very basic solution for storing your customer data, offering basic tracking tools and communication management.

Whereas, client management software or customer relationship management (CRM) software offers a much larger, more robust suite of tools to manage your entire sales process, leads, clients, teams, marketing, and more.

How do You Use Client Management Software?

The process will vary depending on your chosen solution, but all of them will have guided steps outlined on their resources page to help you if you need some assistance. If you opt for, it’s pretty simple to get started. Here’s how it works:

Step 1 — Head to the website

Step 2 — Choose your plan and complete the checkout process

Step 3 — Login to on your web browser or mobile app

Step 4 — Create a board

Creating a board with

Step 5 — Start from scratch or choose a template

Step 6 — Create your groups:

Creating groups with

A group can be a specific project step, a month, or whatever you’d like it to be — it’ll be the color-coded part of your board that will contain your tasks.

Click on the down arrow next to “New Item” and click “Add Group,” or hover over an existing group’s title, where an arrow will appear on the left that’ll allow you to create a group.

Step 7 — Add your items to your board

Whether it be tasks, projects, clients, or anything in between, you can add your individual items into rows.

Step 8 — Add your columns:

Adding columns to your board with

Columns allow you to set up a process to complete the items on your board — you can add data such as people, status, dates, and more.

Step 9 — Assign tasks

With the people column, you can assign tasks to team members who’ll be notified — allowing your team to function with the organization and collaboration that they need.

And there you have it! Getting started with is as simple as that — and it allows you to have a complete overview of your business, all in one tool.

Conclusion: What is the Best Client Management Software?

Our top solution for the best client management software is none other than It has what you need to empower your team with the very best tools to keep your business, and of course, your customers, happy.

Regardless of your needs, with our list of the best CRM software tools, you’re bound to find one that perfectly suits your business needs. Well, what are you waiting for? Skyrocket your business’ efficiency today with


What is the best client management system?

What is a client management tool?

What is the best way to keep track of clients?

What is the best free client management software?

Is it worth it if I have a small customer base?