The best content writing SEO tools lets you curate high-quality optimized content that is more likely to rank on search engines. With a quality content writing SEO tool, you can not only find relevant high-traffic keywords but also improve the readability and sentence structure of your content and track its performance.
However, finding the best SEO tool can be an arduous task. That’s why we’ve found and reviewed the best content writing SEO tools, paying special attention to criteria like ease of use, pricing, level of integration, features available, and the like. Read on to know why platforms like Semrush, Copy.AI, and Jasper.AI are a notch ahead.
Best Content Writing Tools For SEO — Top 11 For 2023
With all of the great options to choose from, it can be difficult to make a decision about which content writing tool to use. That’s why we have compiled a list of the 11 best content writing tools for SEO to help you get started.
- Semrush — The Best Overall Content Writing Tool for SEO
- Copy.AI— Best For Short-Form Content
- Jasper.AI— Best AI Content Writing Tool
- Surfer SEO— Best For Blog Post Optimization
- Clearscope— Best For Marketing-Based Content Creation
- Frase— Best For Topic Research
- Yoast SEO— Best WordPress SEO Plugin
- SEMRush Writing Assistant— Best For Content Analysis
- Grammarly— Best Grammar Checker
- Hemingway— Best For Readability Improvement
- MarketMuse— Best For Sub-Topic Identification
Best Tools For SEO Content Writing — Compared
So, which of these tools is best for your needs? We’ve compared every tool on the list so that you can make the best decision for your business.
1. Semrush — The Best Content Writing Tool for SEO
Semrush is a must-have content writing tool for every business. It comes with not only a phenomenon keyword research tool to optimize your content for search engines but also an SEO-based writing assistant.
This AI-based writing system will enhance your blog’s quality. For starters, it comes with an inbuilt plagiarism tool where you can check if any part of your content is either copied or similar to any other site, particularly that of a competitor.
Since Google takes plagiarism very seriously and might even penalize your site for duplicating content, this feature becomes essential to have in your armory.
Once you enter your primary and secondary keywords for the content, Semrush will give you an SEO score and a suggested keyword list which you can use to increase the score. The higher this score, the more will be your chances of ranking above your competitors.
The writing assistant will also advise you on improving the readability of your content, which is another important factor after SEO that influences your user experience and ranking.
Breaking up your blogs into small and readable paragraphs along with the right H2 and H3 tags will keep your audience hooked for longer, thereby decreasing your bounce rate and, in turn, encouraging the search engine to rank your content higher.
If you’re catering to a particular audience, you can also use Semrush to modify your content’s tone to resonate with them better. For example, if you’re addressing businesses, you’ll certainly prefer an authoritative and formal tone of voice.
|Starting Price||$99.95/month — 1-year plan|
|Free Trial||7-day free trial|
|Money-back Guarantee||7-day money-back guarantee|
- Tells you about your audience
- Get detailed SEO data
- Excellent for getting backlink data
- Gives suggestions to improve your site’s health
- PPC competitor tracking
- Not the cheapest content writing tool
Although Semrush isn’t the cheapest SEO tool on the market, it’s certainly the most value-adding for a business. Smaller businesses will find its basic, Pro plan at $99.95/month to be perfect for their needs.
The Pro plan includes tracking up to 500 keywords, website audit, social media tools, and more.
However, if you’re a large business with multiple websites in your portfolio, you’ll benefit more from Semrush’s Guru or Business plan that can track 1,000+ keywords, and comes with historical data, product listing ads, and whatnot.
Enjoy Semrush with all its features, thanks to a 7-day free trial and a 7-day money-back guarantee on top of that. No risk of losing any money.
2. Copy.ai — Best For Short-Form Content
Copy.ai is a fantastic tool that uses artificial intelligence to make copywriting simple by essentially creating it for you. Although it is similar to Jasper, it excels in short-form writing — ideal for ad copy, social media posts, product descriptions, and email marketing.
You can sign up for free and get a free trial before you purchase. You can also create headlines, blog outlines and bullet points for your posts with this tool.
1. Templates — Copy.ai offers a wide range of templates for you to work with, which makes it easy to get started. You can also create your own templates if you have specific needs.
2. Multi-lingual — Copy.ai can write in a variety of languages, so you can target a global audience.
3. Simplify Sentences Tool — The “Simplify Sentences” tool rewrites your submitted material for added clarity and quality.
- Offers free trial
- Has plagiarism check
- Ease of use
- Does not produce long-form content
Price: Starts at $35.00/month
3. Jasper.AI — Top AI Content Writing Tool
Jasper is a GPT-3-based AI copywriting tool that can handle everything from editing chunks of your material to creating a complete piece from scratch, all while relying only on artificial intelligence. Jasper allows you to generate long-form and short-form content, and it’s also one of the few AI copywriting tools that can help you with SEO.
It can be integrated with Surfer SEO to help you with on-page optimization. Jasper also has a built-in readability checker that can help you make sure your content is easy to read and understand.
1. Long-Form Assistant — From start to finish, Jasper can help you with creating long-form content. The Long-Form Assistant will help you research and organize your material, as well as suggest ways to improve it.
2. AIDA Framework — The AIDA Framework is Jasper’s answer to effective SEO copywriting. It stands for Attention, Interest, Desire, and Action, and Jasper uses it to create titles, meta descriptions, and other key elements that will help your content rank higher on SERPs.
3. PAS Framework — The PAS Framework is Jasper’s answer to effective storytelling. It stands for Problem, Action, Solution, and it helps you create content that is both informative and engaging.
- Original quality content
- Easy to use
- GPT-3 Trained
- Needs to be very specific for results to be relevant
Price: Boss Mode: $59.00 per month
4. Surfer SEO — Best For Blog Post Optimization
Surfer SEO is a content marketing and SEO company that provides the best content writing tools for SEO. It helps you write better, more optimized content that will help your website rank higher in search engine results pages (SERPs).
One of the most important aspects of effective SEO is creating high-quality, keyword-rich content. However, writing great content can be difficult, time-consuming, and frustrating. That’s where Surfer SEO comes in.
1. Outline Generator — The outline generator tool is a great way to create an outline for your content before you start writing. It helps you organize your thoughts and ensure that your content is well-structured.
2. SEO Analyzer — The SEO analyzer tool analyzes your content and provides feedback on how well it is optimized for SEO. It identifies any potential issues with your content and provides tips on how to fix them.
3. Keyword Surfer — The keyword surfer tool helps you find the right keywords to target for your content. It provides a list of relevant keywords and suggests ways to optimize your content for those keywords.
- Real LSI keywords
- Content Structure Assistance
- SEO Audit
- Limited Queries
5. Clearscope — Best For Marketing-Based Content Creation
Clearscope.io is a keyword research and content optimization tool that can help you improve your website’s search engine ranking. By comparing and analyzing the information that ranks top on search engines, the application generates SEO research and content production using IBM Watson services.
IBM Watson service is a cognitive technology that analyzes data and understands natural language. With Clearscope, you can improve the content of your website, blog or article to make it more relevant to your target audience.
1. Keyphrase Research — Generates a list of the top keyphrases for your website, based on your chosen industry and competitor analysis.
2. Content Optimization — Analyzes your content to determine how well it is optimized for search engines, and provides optimization tips.
3. Integration — Integrates with Google Docs, allowing you to create, collaborate on, and publish content quickly and easily.
- Ease of use
- SEO research
- Content production
- Higher price point than some of the other content writing tools for SEO in the market
Price Starts at $170.00/month
6. Frase — Best For Topic Research
Frase.io is a powerful AI SEO tool that will help you write better content for your website. When you search for a keyword on Frase, it will provide you with topics and questions, article summaries, and related keywords to help you write content that is relevant to your audience and optimized for search engines.
This information helps you curate topics that are both interesting to your audience and search engine friendly. The related keywords also help you identify keywords that you may not have considered, which can help improve your website’s ranking on search engine results pages.
1. Questions and Topics Research — Frase.io provides you with questions and topics that are related to your keyword, so you can write content that is relevant to your audience.
2. Content Briefs — Frase.io also provides you with brief summaries of popular articles to help you get an idea of what content is popular in your industry and how you can improve on it.
3. Content Optimization — Frase.io also provides you with related keywords to help you optimize your content for search engines.
- Outstanding research
- Can easily fill content gaps
- Limited AI capability
Price: Basic Plan Starts at $45.00/month
7. Yoast SEO — Best WordPress SEO Plugin
Yoast SEO is a plugin for WordPress that helps you write better content. It analyzes your text and gives you feedback on how to improve it. Yoast SEO also includes a sitemap generator, XML Sitemaps, and Breadcrumbs.
Yoast SEO is available as a free and paid version. The paid version includes features such as a redirect manager, social media previews, and extra support. Yoast SEO is a popular plugin with over 1 million active installs, along with a 4.9 out of 5-star rating on WordPress.org.
1. Content Analysis — Yoast SEO analyzes your text and gives you feedback on how to improve it.
2. Sitemap Generator — Yoast SEO includes a sitemap generator that creates an XML sitemap for your website.
3. XML Sitemaps — The XML sitemap generated by Yoast SEO helps search engines index your website.
- Very user-friendly
- SEO proofreader
- Offers right keyword
- Cannot understand the intent
8. SEMRush Writing Assistant — Best For Content Analysis
SEMRush is a versatile and comprehensive tool that can be used for a variety of purposes related to search engine optimization (SEO). One of its primary uses is as a content analysis tool. It can help you to identify the most important keywords for your website and track your website’s position in search engine results pages (SERPs) for those keywords.
SEMRush can also help you to optimize your website content for better search engine visibility. It provides data on the average keyword density of websites ranking in the top 10 positions for a given keyword, as well as information on the backlinks leading to those websites. This data can help you to plan and design the SEO elements of your content.
The document editor in Semrush’s SEO writing assistance examines your content for typical SEO variables as you write. This covers things like readability, inventiveness, and vocal tone. Inside the editor, a rudimentary AI writing tool is offered for fast reworking paragraphs.
1. Keyword Research — SEMRush allows you to research keywords, identify their popularity and determine how difficult they will be to rank for. You can also track your website’s ranking for those keywords over time.
2. Content Analysis — SEMRush can help you to analyze the content on your website to determine which pages are performing best for your target keywords. It can also help you to identify which keywords are being used most frequently on your website and determine the density of those keywords on your pages.
3. Plagiarism Checker — SEMRush’s plagiarism checker compares your content against billions of web pages and shows you the percentage of duplicated content.
- Improves readability
- Complete SEO platform
- Keyword research
- Not budget-friendly
Price: Starts at $99.95
9. Grammarly — Best Grammar Checker
Grammarly is the most popular grammar checking tool on the internet. It is a web-based application that helps you write better English. Grammarly scans your text for grammar mistakes and provides corrections. It also offers vocabulary suggestions and plagiarism detection.
Grammarly is available as a browser extension, desktop app, and mobile app. The browser extension is available for Chrome, Firefox, Safari, and Microsoft Edge. The desktop app is available for Windows and Mac. The mobile app is available for Android and iOS.
1. Language Options — Grammarly supports English (US, UK, CA), Spanish, French, and German.
2. Plagiarism Detection — Grammarly checks your text against over 8 billion web pages to make sure it is not plagiarized.
3. Vocabulary Suggestions — Grammarly offers vocabulary suggestions to improve your writing style.
- Grammarly is very accurate and finds even the smallest mistakes.
- The plagiarism detection feature is very reliable.
- Vocabulary suggestions are helpful in improving your writing style.
- The application can be a bit slow at times
10. Hemingway — Best For Readability Improvement
Hemingway is a free online tool that helps writers make their prose more concise, readable, and interesting. It does this by identifying potential problems with sentence length, complexity, and word choice. Hemingway then offers suggestions on how to fix these issues.
To use Hemingway, you simply paste your text into the online editor and click the “Analyze” button. Hemingway will then score your text on a scale of 1 to 10, with 10 being the most concise and readable. It will also highlight potential problems with sentence length, complexity, and word choice.
Hemingway is a great tool for writers who want to produce high-quality content that is both easy to read and engaging. It can help you identify and fix common writing problems, making your prose more concise and interesting.
1. Content Score — Hemingway assigns a “content score” to your writing. This score is based on the number of complex sentences, long sentences, and hard-to-read words in your text. The higher the score, the more difficult your writing is to read.
2. Readability Statistics — Hemingway also provides readability statistics for your text. This includes the average sentence length, the percentage of complex sentences, and the percentage of hard-to-read words.
3. Color-Coded Editing — Hemingway’s editing features are color-coded. Green highlights indicate that a change is not necessary, yellow highlights suggest a minor change is needed, and red highlights indicate that a major change is required.
- Concise, readable, and interesting prose is essential for good SEO.
- Hemingway is an easy-to-use tool that can help you achieve this.
- The color-coded editing features make it easy to identify and fix potential problems with your writing.
- Hemingway is not a replacement for a good editor.
Price: One Time Cost of $19.99
11. MarketMuse — Best For Sub-Topic Identification
MarketMuse crawls and analyzes your website using artificial intelligence to identify the greatest content opportunities for prioritizing and developing a successful SEO content strategy. MarketMuse’s AI-powered insights and subject models can help you create an SEO content template and ensure that your writing is thorough and in line with user intent.
Metrics are available such as potential traffic, word count, and SERP position. These content scores help you measure the success of your content marketing and SEO efforts.
1. Sub-Topics Identification — MarketMuse crawls your website and identifies the main topics you write about. It then ranks your content on each topic according to how well it covers the subject. This helps you identify the most important sub-topics for further development.
2. Content Gap Analysis — Do you know what content is missing from your website? MarketMuse can help you find and fill the gaps in your content strategy.
3. Content Quality Score — MarketMuse assigns a quality score to all of your content, helping you measure how well each piece performs. This score is based on several factors, including how well the content matches user intent and the competitiveness of the keywords you target.
- Content writing campaign organization
- Gap analysis for content optimization
- SERP Analysis
- AI Content needs improvement
What Makes Good Writing For SEO?
There is a lot to factor in when it comes to good writing for SEO. You have to think about multiple factors– not just what will make your readers happy, but also what will make the search engines happy.
There are a few key things that you should keep in mind when writing for SEO:
One of the most important things when it comes to good writing for SEO is relevancy. Your content needs to be relevant to your audience and to your keywords. If you want to rank high in the search engines, you need to make sure that your content is closely related to what people are searching for.
Plus, if your content is relevant and useful to your readers, they are more likely to share it with others, which can help you to reach a wider audience.
Also, be sure to use keyword phrases throughout your content, but don’t overdo it. A couple of well-placed keywords can help to improve your ranking, but if you stuff your content with keywords, it will read like spam and could actually hurt your ranking.
Another important factor to consider when writing for SEO is depth. When people are searching for information online, they often want more than just a brief overview. They want in-depth information that can help them to understand the topic in greater detail.
So, when you’re writing your content, make sure to go into depth on the topic at hand. Provide your readers with all the information they need to understand it.
When writing for SEO, you always want to keep the reader’s intent in mind. You should be thinking about what the reader is looking for and how your article can help them find it. When you focus on providing value to the reader, you will also be focusing on providing value to the search engines.
Also, keep in mind that the search engines are constantly changing, so you may have to adjust your content to keep up.
Quality content is always key when it comes to SEO. You want to make sure that your content is well written, informative, and engaging. The search engines are looking for high-quality content, and if you can provide that, you will be rewarded with better rankings. “Quality is king”, as everyone always says, and that is especially true when it comes to SEO.
Conclusion: What Is The Best Content Writing Tool For SEO For 2023?
When it comes to content writing, Semrush comes first in line as the best SEO content writing tool. It offers a wide range of features for content creation and optimization. The tool helps you to research, plan, and write high-quality content that improves your website ranking on search engines.
You can use this tool to create both short-form and long-form, hooking and informative material.
You can make everything from engaging Facebook ads to high-converting website headlines, entire landing pages, SEO-friendly blog posts, and more.