is a leading AI writer tool. It simplifies the content creation process via artificial intelligence (AI) to generate persuasive and highly-optimized copy.

Does truly live up to the hype?

In this review, we take an in-depth look at this AI content generator’s top features. We also analyze how performs when compared to other leading AI writing tools.

What is

In today’s fast-paced digital world, creating high-quality content quickly and efficiently is essential for businesses and individuals alike. This is where AI-powered text generators like come in.

In simple terms, is one of the best AI essay writers in 2024. Basically, it’s an online tool that uses artificial intelligence to generate content automatically. The platform was launched in 2020 and comes with over 90+ writing tools.

Here is a quick glimpse of the top features of

  • AI-generated content: uses artificial intelligence to create compelling content for various purposes, including websites, ads, social media, product descriptions, emails, and more.
  • Content templates and writing tools: The tool offers a wide range of pre-designed templates to help users create content fast and effortlessly.
  • Customization options: With, users can customize the generated copy to suit their specific needs. For instance, users can adjust the tone, length, and style of the content.
  • Multiple language support: supports over 25 languages. This allows users to generate content that caters to a global audience.
  • Automated workflows: also supports workflows – which automates content creation as well as operational processes.

With these features, can generate content in a matter of seconds, eliminating the need for users to spend hours researching and writing their own content.

How Does Work?

As noted above, is an AI-powered tool. It leverages natural language processing and machine learning algorithms to analyze large amounts of text data. This enables the tool to identify patterns in order to generate content.

Specifically, uses GPT-3, a state-of-the-art language processing model developed by OpenAI. GPT-3 utilizes a deep neural network, which is essentially a series of algorithms that are modeled on the structure of a human brain. And consequently, GPT-3 can learn from the patterns in the data it is trained on.

In layman’s terms, when using – users can input information, and the AI tool will generate new content based on prompts. As an AI tool, is constantly learning and improving its performance over time. This means that the content it generates will become more accurate and personalized as the AI algorithms improve.

However, while can generate high-quality content, it may lack the human touch that can make content truly engaging and persuasive. In other words, it is best to use to create drafts, which are then edited by humans. This way, the content will have more personality and emotion, which cannot always be replicated by AI algorithms.

What Content Can You Create With Tools

With over 90+ writing tools, offers an extensive line of resources for content creators. In this section of our review, we discuss the different types of content that can be created using this tool.

Blogs and Articles has devised a simple ‘Blog Wizard’ tool to help users generate engaging articles. For instance, with this tool, users can create a blog post by providing a title, primary keyword, and core talking points

Based on this input, will immediately generate the first draft. Users can then utilize’s editor to rewrite paragraphs, polish up sentences, or make other changes before they copy-paste the work into their CMS for publishing. blogs

Within the category of blogs and articles, offers many different content templates.

This includes:

  • How-to blogs
  • Listicles
  • Blog ideas
  • Thought leadership articles
  • Meta descriptions
  • Feature stories
  • And more

Moreover, will also ensure that the blogs and articles are optimized for SEO, ensuring that the content will be ranked high on Google’s SERP.


As one of the best AI writer tools, can also be used to generate essays on a wide range of topics. Moreover, we also found that can create a new custom format upon request.

This means that users simply need to input the topic and how they want the content to be structured. will then come up with a brand-new essay in the blink of an eye. Moreover, it will also be plagiarism-free. With this tool, can be used to generate not only essays but also term papers and other literary projects.

Social Media also has a variety of in-built templates for content related to social media. This includes social media bios, content for promotions, testimonials, event recaps, TikTok scripts, YouTube descriptions, and plenty more.

Social Media

This means that users can tailor the content to their chosen social media platform as well as the specific scenario. Moreover, users also have the option to set the tone for the content or edit it further to match their exact requirements.

Cover Letters

Our review also found that this tool offers a wide range of templates related to business and hiring processes. This includes generating content for job descriptions, rejection letters, expert tips, and more.

There is also a myriad of career templates available, which can help job applicants and professionals create cover and resignation letters, follow-up emails, and more.

Within the cover letter category, users can find tons of different options – such as a career change, summary for a job resume, reference, thank you notes, and other formats. Users can also include keywords from job descriptions in these cover letters.

Marketing and Ad Copy can help write persuasive ad copy that drives clicks and conversions. For instance, offers 10 different templates for email marketing alone.

Users can generate email content for:

  • Welcoming new customers
  • Offering coupons and discounts
  • Sending our newsletters
  • Asking for testimonials
  • Event promotions and recaps
  • Cold outreach
  • Seasonal
  • And more

Not only that but can also be used to create website content – such as landing and about us pages. Paraphrase Tool

Another notable feature of is its free paraphrase tool. This tool can assist users in repurposing content without using the exact same text.

For instance, users can type or copy-paste the text they wish to rephrase and opt for the desired tone. The tool will immediately rephrase the content offering an alternate version.

Free AI Tools

In addition to the above-mentioned formats, also features a variety of other free content generators.

This can come in handy for a variety of purposes, such as a:

  • Paragraph generator
  • Slogan writer
  • Free hook generator
  • Content idea generator
  • Business name generator
  • Call-to-action generator
  • Hashtag generator

These are only a handful of the AI tools available on And as our review has already pointed out, this platform is constantly adding new features. Put otherwise, is capable of adapting to the evolving needs of content creators.

Is Good for SEO?

Our review found that this AI tool can create SEO-optimized content. The platform also comes with a keyword generator that can help users with search engine optimization. templates

However, our review also found that while the tool can help with some aspects of SEO, it is not a substitute for a comprehensive strategy. This takes into account factors such as on-page optimization and link building.

Therefore, users might have to add additional keywords and consider other aspects of SEO to boost the visibility of the content. Pricing – How Much Does it Cost? offers multiple pricing plans that cater to the many different needs of each user.

The pricing structure is as follows:

  • Free plan: The free plan allows users to generate 2,000 words per month.
  • Pro plan: This plan costs $49 per month. Under this plan, users can generate an unlimited number of words. Users can also gain access to priority customer support and new features. The cost is reduced to $36 per month when paying for an annual subscription.
  • Enterprise plan: Businesses or other organizations can reach out to to develop a custom plan that suits their needs. To get a quote for a custom plan, users will need to contact the sales team directly.

Bear in mind that the annual plans are billed upfront for the entire year.

Is There a Free Account? offers a free plan that allows users to generate up to 2,000 words a month. This free AI writer also offers over 90 copywriting tools. Our review found that this platform is one of the few AI writer tools that offers a free plan.

Moreover, users will be able to create unlimited projects and will also be able to try out the features of the ‘Pro’ plan for seven days. After the seven-day, the account will be automatically moved to the free plan.

And crucially, there is no need to input any credit card information to use the free account.

Do Professionals Use

According to the website, over 5 million professionals and teams use this AI tool. This includes big names in tech and other sectors, such as Microsoft, Nestle, eBay, and Ogilvy.

To get a more unbiased account of things, we also evaluated reviews from third-party platforms such as TrustPilot, G2, ProductHunt, and more.

There are hundreds of positive reviews across these platforms, which suggests that is well-received by users.

What Languages Does Support?

According to the website, this AI tool can generate compelling content in over 25 different languages.

This includes:

  • English
  • French
  • Spanish
  • Portuguese
  • German
  • Italian
  • Dutch
  • Russian
  • Polish
  • Danish
  • Chinese
  • Bulgarian
  • Czech
  • Greek
  • Estonian
  • Finnish
  • Hungarian
  • Japanese
  • Lithuanian
  • Latvian
  • Romanian
  • Slovak
  • Slovenian
  • Swedish

It is worth noting that no matter the chosen language, will ensure that the content is well-written and SEO-optimized according to the user’s preferences.

Is Plagiarism?

The content generated by is not plagiarized. is one of the best AI text generators to use advanced artificial intelligence algorithms to generate new and original content.

The AI models used by are trained on vast amounts of data and are designed to generate unique and high-quality content that is not plagiarized.

  • That being said, while generates original text, it is still the responsibility of the user to ensure that the content is not plagiarized.
  • It is always a good practice to use plagiarism checker tools to ensure that the content generated by is unique and not copied from other sources.

Additionally, also has a strict policy against users creating content that violates the intellectual property or copyright of others.

In the event that any such content is detected, the platform will take necessary action, including the removal of the content and the termination of the user’s account. Community & Customer Support

When compiling this review, customer support was one aspect we paid close attention to. offers a live chat box directly on its website.

This enables users can either interact with the AI bot to find responses to queries or talk to a real person. Based on our experience, it takes anywhere from a few minutes to a couple of hours to receive a response from the support team.

Alternatively, users can also send an email to the support team via the ‘Contact Us’ page.

These communication lines are open not only for registered users but for all website visitors. This allows a potential customer to get information directly from the customer service team.

In addition to this, we also noticed that goes above and beyond to encourage feedback.

Users can report an outage, or a bug, and even request new features. 

Creator Program is also one of the few AI tools that offer a creator program. Users can become brand ambassadors of and receive a free unlimited pro subscription to the platform. creator program

In addition to this, brand ambassadors will also get a chance to be featured on’s social media accounts and email newsletters.

Creators might also be offered paid jobs and will be able to access the newest features of the platform before they are rolled out to others.

Community also has an exclusive private group on Facebook with nearly 18,000 members.

We found the group is active and regularly posts tips on how to use The group also keeps members updated with new feature releases and even offers advanced training.

Weekly Demos also offers demos of its products once a week. These are offered live via webinars, and users can see an upcoming event schedule on the website. Moreover, users also have the option to request demos to learn about specific features of the platform.

Blogs and Other Learning Resources also offers a wealth of information via its blogs and YouTube channel. This includes tutorials on how to use tools and features.

On top of this, the platform also releases blogs on trending topics related to the content creation industry – such as the best task management software, affiliate programs, automated workflows, and more. vs

Although is one of the best AI copywriting tools, there are several competitors in the market that offer similar features and functionality.

To offer a fair review, we have taken it upon ourselves to compare this platform against – one of the most popular AI writer tools today. vs (previously known as has been around since 2021 and is widely used as a tool to scale content creation.

Below, we have drawn comparisons of and – so that users can decide which platform is the best platform for their needs.

  • User Interface: has a clean and simple interface that is easy to use. Whereas has a more complex and feature-rich interface that can take some time to get used to.
  • Features: offers a wider range of features, such as the ability to generate long-form content, answer questions, and translate text into different languages. is also jam-packed with features, such as automated workflows and paraphrasing tools.
  • Pricing: Pricing is where truly excels. With the pro plan, users can generate an unlimited number of words at just $49 per month. In comparison, the basic plan on starts at $59 a month and this comes with a limit of 50,000 words.

Ultimately, the choice between and will depend on the specific needs and preferences of the user. With that said, when taking into account the overall features, tools, and pricing, comes out as a clear winner.

How to Use is incredibly user-friendly, and even complete beginners can get started with this platform.

Nevertheless, before concluding this review, we have included a simple explanation of how users can set up an account and begin creating AI-generated content.

Step 1: Sign Up on

To get started with, users will; need to sign up for an account.

Users can register by providing their email address or Google/Facebook account.

Step 2: Choose a Tool

After signing up, users can choose a writing tool that best suits their needs. To do this, go to the search bar in the left panel and type the tool name. content generation offers a range of templates for different types of content, such as blog posts, ad copy, social media posts, product descriptions, and more.

Step 3: Input the Prompts

Once a template has been selected, the user can input prompts related to the content they want to create. The prompts are specific questions or statements that help the AI understand the user’s goals and preferences. input prompts

For example, if the user wants to create a blog post about the advantages of running, they might input prompts such as – ‘What are the benefits of running?’ or ‘Why should people take on running as a habit?’.

Step 4: Generate Content

After inputting the prompts, the AI will generate multiple variations of the content based on the user’s input. Users can browse through the different options and select the one that best fits their needs.

Step 5: Refine and Edit

After generating the content, users can refine and edit the text as needed. provides a user-friendly editor interface for users to make changes to the generated text.

Users can also consider additional features such as synonym suggestions, tone adjustments, and more to refine the text further. After the content is ready, users can simply copy-paste it to their chosen website or social media platforms.

Conclusion – Is Worth it?

In a nutshell, is an excellent tool for creating content from scratch. It is a robust AI-powered platform that packs tons of features that can help individuals, marketers, and businesses streamline their content creation process.

It comes with a suite of content templates, as well as support for over 25 languages. And crucially, its pricing plans are flexible and affordable – especially when compared to other AI writing providers.

Overall, our review found that the provider offers the best AI writing tool in the market today.


Is reliable?

Which is better or

Is free forever?