Shopping is an intrinsically social behavior and Wooplr is savvy to this. The women-centric social discovery platform has been about helping people discover products from brick-and-mortar stores. The platform for shopaholics and foodies is now slowly opening virtual store fronts for small and medium businesses to connect with Wooplr users on their recommended products, reports Next Big What.

It has also tied up with businesses like Avirate, boutique stores, home studios and flea market brands such as No Strings Attached and Cupcake Noggins. In fact the stores are already up and the below screen grab gives you a glimpse of the store of Avirate – the international high-street fashion label that offers a range of clothes and accessories for women.


The verified store has a collection of recommended products and the list of stores. Users can follow the stores or show interest by clicking on the ‘Get It’ feature. One can click on the recommended product by a user to find more details. If you like the product then click on ‘Get It’ feature and after submitting your personal details the shop will get in touch with you.

The new feature is a move where the discovered items are not only being appreciated by users but now users can go one step ahead if they are interested in buying the product. Though Wooplr is yet not trying to be a social commerce platform, it is connecting the online customer to an offline shop on the recommended products.

The new move of adding verified stores completes the loop of Wooplr. Talking to NBW, Praveen Rajaretnam, Co-Founder of Wooplr shared that:

“Store fronts will allow merchants to promote their stores on Wooplr, which is still in closed beta but has over 10,000 users.”

In fact some time back Praveen had shared in an interview with us that the startup was working on a set of businesses with regards to opening up stores. However, it would be interesting to see if Wooplr thinks of completing the entire decision making and purchasing cycle on the platform itself. It won’t be possible for someone to buy an evening gown without trying it on but a ‘box clutch’ might sell.

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