Twitter Facebook LinkedIn Flipboard 0 Last May, Forbes contributor Mark Fidelman (@markfidelman) shared a terrific and timely study that illustrated how social sales outperformed traditional selling by over 78%. For the B2B salesperson, the study’s call to action is profound: Ushering salespeople from the old world into the social world. Here are five nuggets illustrated in our infographic below: 78.6% of sales people using social media to sell out performed those who weren’t using social media. Social media users were 23% more successful than their non-social media peers (exceeding quota by more than 10%). Non-social media users missed quota (by more than 10% or more) 15% more often than social media users. 50.1% of sales people who report using social media state that they spend less than 10% of their selling time using social media. Top social selling sites (in order): Linkedin, Twitter, Facebook, Blogging, Google+. Linkedin, Twitter, Facebook, Foursquare, Google Plus, a blog, etc. are no longer nice to haves, they are salesperson must haves. – Mark Fidelman, Forbes Sales teams who have are engaged in deploying social sales strategies are quickly gaining a competitive advantage, because when done right, social media can “positively affect quota – which impacts revenue – which leads to better growth opportunities for business.” Old world sales appears to be moving to a more social world. What do you think? Is your business embracing social channels as a viable sales strategy? Share your thoughts and sound off in the comments below or on Twitter (@SterlingKlor). Twitter Tweet Facebook Share Email This article originally appeared on SterlingKlor and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?